Andreea-Aurora Constantin Email & Phone Number

Greece

Athens, Attiki, Greece

Athens, Greece

- Social Media account strategy & management- Content creation- Internal & External Communication strategy & implementation- One-to-one Social Media Coaching for Personal Branding

Organic Social Media - Strategy, Implementation & Reporting (Facebook, Twitter, LinkedIn, YouTube)Employer Branding - Strategy & ImplementationPR - Strategy & Implementation

Bucharest, Romania

Lead the newly formed Europe Social Engagement Center of Expertise in order for the team to assimilate change, strategy and objectives, develop skills and then deliver quality SE projects that reach their goals:- Provide social media listening highlights and competitor analysis & promote the IBM generated lead stories at Europe level; - Provide actionable insights to improve Social Engagement - Signal potential social media & traditional media issues- Create assets/content supporting social engagement - Assist Markets/Geo to identify influencers and analyse top conversations- Increase IBMer advocacy and social media share of voice (clients & prospects / influencers) through social eminence education programs.- Project management and support for Social Engagement activities in the Bucharest Global Marketing Centre (internal and external campaigns): employer branding, internship recruitment campaign, internal campaigns for increasing engagement on promoting open positions, coordinating local events & communication initiatives.

Bucharest, Romania

Work as an integrated part of the UKI Brand and Communications team (Internal Communications, Advertising and External Relations) supporting the team’s objectives to deliver the IBM strategy. Contribute to building the IBM brand and deliver effective communication, through employee, client and community experiences that are in line with IBM's brand and business priorities. Responsibilities:- Brand plan execution support: materials, research, execution, data analysis and reporting (quarterly report analysing the brand evolution vs. competition based on an internal branding platform)- Internal communications: plan, design and manage internal communication campaigns & strategies, increasing employee engagement and the understanding of IBM vision and values- Social Media: employee Twitter account management and LinkedIn content contribution, as well as reporting on social media results and contribution to social media strategy development- Support the External Relations team by conducting researches, social media listening reports and providing content: articles, talking points, press releases- Provide support to UKI IBMers for efficiently using the branding guidelines in any visual activity (email, internal network, external comms), and act as a logo guardian, by analysing the compliance of communications. Contributing to the development of an internal Logo guideline, collaborating with the agency delivering the material.

Bucharest, Romania

Fares is a Romanian producer of natural products, such as tea, supplements, etc., which currently ranked 13th in the TOP 100 ROMANIAN BRANDS.Managing the communication activity for Fares including:o Elaborate the communication strategy for different products based on the request of the Brand Managerso Elaborate the brand communication, PR & internal communication strategy for the company’s 85 years anniversary o Coordinate external suppliers and agencies o Establish and report the monthly communication budgeto Negotiate with media agency and coordinate the negotiation with TV stations for the 2015 partnerships. Establishing partnerships with TV shows and sponsorship contracts. Preparing the speeches for the representatives of the company;o Coordinate the online agency based on the existing online strategy regarding the company’s Facebook account and website;o Coordinate the development and implementation of two new communication tools – a printed newsletter dedicated to pharmacists in order to improve the relationship with the company and a teleconference application (CISCO - WebEX) in order to have weekly meetings with the entire sales team;o Creating the Internal Communication Strategy (targeting company employees – approx. 1000 people);o Coordinate the production of medical materials in direct relationship with the Medical Director and the Brand Managers.o Manage crisis situations, preparing notifications for partners.o Organizing a 3 day team-building for the sales department, together with the image representatives and medical representatives (60 people)

Bucharest, Romania

Manage the internal communication activity for Mega Image - part of Delhaize Group (targeting employees from HQ, shops and warehouse)Projects: - Establish the KPIs for Internal Communications- Elaborate and implement the internal communication strategy- Elaborate, edit and distribute internal communication materials- Facilitate the communication process within the company- Mega TV – elaborate and distribute the bi-monthly internal TV show to all employees- Mega News – elaborate and distribute the bi-monthly newsletter sent via e-mail towards all employees- Initiate and organize internal events (Well-being campaigns, Education Week, Christmas employee party, Easter activities, contests, etc)- Collaborate with partners and suppliers of specific services (advertising and production agencies, etc).- Establish partnerships with different companies.

Bucharest, Romania

Managing the Beiersdorf Romania (NIVEA and Eucerin) PR accounts and supporting the Philips Romania PR account:o Research market intelligence and daily update on generated client coverage and client industry issueso Develop media relations and contacts as well as knowledge of the media landscape to improve client results through increased media coverage o Managing press office activities: press releases, interviews, reactive statements, Q&As, feature stories, PR Blitz.o Proposing and implementing special projects and contests with journalists and bloggers, as well as press trips;o Prepare sponsorship proposals;o Manage crisis situations, preparing media crisis statements and monitoring the media coverage following crisis events.o Organize events (post-events presentations)o Develop competitive reviews and coverage analysis

Bucharest, Romania

Working for several accounts in the following fields of activity: auto (Porsche Finance Group), banking (Porsche Bank), airline (British Airways), real-estate (titirez.ro). The activity consisted of:- Research market intelligence and daily update on client coverage generated and client industry issues- Develop media relations and contacts as well as knowledge of the media landscape to improve client results through increased media coverage and safeguard the client’s reputation in times of crisis- Managing press office activities: press releases, interviews, reactive statements, Q&As, feature stories, etc.- Preparing internal communication proposals and implementing them: employee satisfaction survey, suggestion box, team-building, Christmas volunteering, Christmas employee party, UNICEF sponsorship.- Manage crisis situations, preparing media crisis statements and monitoring the media coverage following crisis events.- Assist in organizing events: - Create project/campaign proposals and presenting them to the client - Maintain the relationship with suppliers - Assist with production of materials (visuals, branding, give-aways, etc) - Receive, manage and respond for client materials (brochures, banners, any other items related to a project / client) - Coordinate the preparation of press packs and other materials - Create implementations plan and check-lists, liaise with other people involved - Development / involvement in the development of proposals, strategies, campaigns including contribution in brainstorming session and presentations - Organizing start-up meetings with potential clients

Bucharest, Romania

Work for project based clients from FMCG sector as well as energy domain.- Managing press office activities: press releases, interviews, reactive statements, Q&As, feature stories, etc.- Assist in organizing events: - Helping with the development of pitching proposals- Updating the press release distribution lists

Bachelor'S Degree, Journalism

Bachelor Degree, Pr And Advertising