Leading the new business for this group of communication agencies, succeeding in considerably enriching the client portfolio and strategically managing the integration of new business into the agencies’ bloodstream (coordination of cross-discipline teams).My cross-discipline experience (ATL, PR, BTL, Social Media and Digital) has enabled me to draw or manage integrated new business and communication plans, in order to maximize results, be it sales, leads or other key objectives my group… Show more Leading the new business for this group of communication agencies, succeeding in considerably enriching the client portfolio and strategically managing the integration of new business into the agencies’ bloodstream (coordination of cross-discipline teams).My cross-discipline experience (ATL, PR, BTL, Social Media and Digital) has enabled me to draw or manage integrated new business and communication plans, in order to maximize results, be it sales, leads or other key objectives my group of companies or their clients set, through fully exploiting business opportunities or upselling.Key accounts in the portfolio through new business efforts and sustained with project management: Huawei, World Class Romania, Nestle, Luxoft,Alcatel, Wembley, Macromex (La Strada), Dr Reddys (Omez, Enterol), CrisTim (Casa Timis), Idea Leasing, Ad Pharma, etc. Show less

My new business development efforts focused on winning contracts with medium and large companies. Concrete figures show an average of 45 new corporate accounts generating approx. 200,000 Euros monthly.Tailor-made and corporate events for our clients were also part of my responsibilities, whilst monthly budgeting for the corporate segment of 10 World Class centres proved to be one of the most challenging and rewarding tasks I coordinated for World Class. The process involved pricing… Show more My new business development efforts focused on winning contracts with medium and large companies. Concrete figures show an average of 45 new corporate accounts generating approx. 200,000 Euros monthly.Tailor-made and corporate events for our clients were also part of my responsibilities, whilst monthly budgeting for the corporate segment of 10 World Class centres proved to be one of the most challenging and rewarding tasks I coordinated for World Class. The process involved pricing, communication, mapping potential clients for each centre. Show less

Started as BTL coordinator during university studies, reaching BTL operational manager at national level and getting to know the new business department. Eventually I chose to follow the new business development and thus I successfully managed to build an entire strategy targeting youngsters through publishing, BTL, indoor communication etc. I mostly enjoyed the pioneer-work I did in building a network of 24 universities throughout the country and the liaise among them via special and… Show more Started as BTL coordinator during university studies, reaching BTL operational manager at national level and getting to know the new business department. Eventually I chose to follow the new business development and thus I successfully managed to build an entire strategy targeting youngsters through publishing, BTL, indoor communication etc. I mostly enjoyed the pioneer-work I did in building a network of 24 universities throughout the country and the liaise among them via special and unique projects, so that a large number of big advertising spenders would invest into youth segmentMajor brands involved: L’Oréal, Pepsi, Colgate Palmolive, Beiersdorf, Nokia, Kraft, GSK, Johnson&Johnson, Cadbury, Supreme, Wrigley, Nestlé, RedBull, Bayer, Unilever, Cosmote, Walmark, Bioderma, Ferrero etc.Projects: University Agenda, HighSchool Agenda, Ambition Magazine, 2 BTL big projects with national coverage. Show less