Andreea Gleeson Email & Phone Number

Brooklyn, NY, US

Brooklyn, NY, US

Brooklyn, NY, US

Brooklyn, NY, US

New York, NY, US

• Managed 9 person team responsible for Lord & Taylor’s Marketing calendar planning, overseeing all merchandising and marketing strategy for direct mail, media, social and digital. Direct all omni-channel strategies for.
• Recruited by HBC Chief Marketing Officer to reinvent and optimize Lord & Taylor’s marketing calendar, branding strategies and promotional initiatives.
• Led marketing turnaround efforts through implementation of new marketing strategies in Fall 2014 improving Lord & Taylor’s brick and mortar sales trend from -$52.3MM vs plan in Spring 2014 to +$6.6MM in Fall 2014 with.
• Direct management of $26MM annual marketing budget for creative, direct mail and newspaper inserts, overseeing vendor co-op collection of $13MM. Introduced new co-op initiatives and launched new co-op collection.
• Led development, ideation and strategic thinking for customized integrated marketing solutions designed for the company’s largest, most high-profile advertising initiatives. Developed and implemented new marketing.
• Built new process for marketing strategy review and sign-offs with senior executive leadership team providing clear visibility of growth strategy proposals with defined decision stages.

New York, New York, US

• Managed 25+ person teams in two countries (US and Canada). Leader of growth plans through site optimization and innovation. Set eCommerce priorities and initiatives for digital marketing, socials and traditional.
• Drove double-digit YOY growth at Lord & Taylor and triple-digit growth at Hudson’s Bay over two years.
• Directly managed $8MM P&L budget for product photography and content photography/agency retainer. Achieved 25% savings through efficiency improvements, layout optimization and agency rate negotiation.
• Launched enhanced editorial content that increased customer engagement and conversion, while elevated look and feel of the site.
• Implemented HTML/SEO friendly templates improving page load time and drove increase in SEO rank through live text and image naming optimization. Partnered with SEO team to collaborate on results and regularly implement.
• Standardized content reporting and established monthly meetings to review KPIs and collaborate on actionable next steps with counterpart teams. Rolled out A/B testing plan for underperforming pages and implemented.

New York, New York, US

• Managed 50+ person teams in two countries (US and Canada) responsible for all day-to-day site-wide merchandising and content. Business lead on setting direction for eCommerce customer experience optimization.
• Directly managed $8MM P&L budget for product photography and content photography/agency retainer.
• Partnered with Planning Director to set annual and daily sales plans. Set monthly assortment allocation to align with divisional sales targets, budgets and sales growth opportunities.
• Set eCommerce business priorities for Digital Marketing, social and traditional marketing teams ensuring channel growth and optimization. Regularly reviewed digital marketing KPIs to reveal insights and action.
• Partnered with stores to launch new omni-channel fulfillment technology providing customers in-store and online inventory availability delivering incremental +$40MM in Q4 2013.
• Expanded and optimized online only promotional events including: Flash Sales, previews, extensions, GWPs and free shipping growing the program to over $60MM annually.

New York, New York, US

• Managed 40+ person teams in two countries (US and Canada) responsible for all day-to-day site-wide merchandising and content. Leader of growth plans through site optimization and innovation. Reported to Senior Vice.
• Selected by HBC eCommerce SVP to be the first cross-border manager overseeing teams at Lord & Taylor and The Bay. Quickly identified Canadian retail nuances and implemented US learnings to rapidly grow The Bay’s.
• Member of executive team leading vendor selection, business requirements and UED for 2012 website relaunch. New systems included web platform, content management, PIM, promotional and inventory management systems..

New York, NY, US

• Managed 25 person team responsible for all day-to-day site-wide merchandising and content. Member of the eCommerce leadership team leading the development and implementation of online strategic growth plans. Reported.
• Partnered with Planning Director to set annual and daily sales plans. Set monthly assortment allocation to align with divisional sales targets, budgets and sales growth opportunities.
• Launched and managed online only promotional events including: One Day Sales, previews, extensions, Lunch Breaks, GWPs and free shipping.
• Merchandising lead for Fall 2008 lordandtaylor.com relaunch. Worked closely with IT and consultants on development of business requirements and relaunch roadmap. SME on Site Workflow Swat Team formed to document and.
• Built and managed analytics reporting through Coremetrics and Google Analytics. Built dashboards combining KPIs from multiple inputs.
• eCommerce business lead for launch of leased business model online. Led weekly project plan calls with vendor, IT and marketing.

New York, NY, US

• Coordinated operations for print advertising between vendors, merchants, media, fashion directors, stylists, PR, art, copy, production, separators, and outside agencies. Managed projects through the stages of strategy.
• Spearheaded operations for key fashion direct mail, magazine and newspaper advertising.
• Led Christmas ‘06 Task Force in the development & creation of the “It’s a Gift” advertising campaign to ensure it achieved significant impact & remained consistent across all media.
• Administered all tracking, costing, reporting and analysis of reshoots each season. implementation of recommendations resulted in a 40% reduction of reshoot costs.