- Managing, developing and agreeing timing plan for projects with the website agency project manager to build new franchises; briefing design & copy in line with the CI of the brand; building website content and ensuring that the franchises are operational and launched in line with the acquisitions on the website - Managing the migration of additional businesses with the associated website copy updates, creation/testing of inbound/outbound feeds to third parties of new/used car stock… Show more - Managing, developing and agreeing timing plan for projects with the website agency project manager to build new franchises; briefing design & copy in line with the CI of the brand; building website content and ensuring that the franchises are operational and launched in line with the acquisitions on the website - Managing the migration of additional businesses with the associated website copy updates, creation/testing of inbound/outbound feeds to third parties of new/used car stock, sales/aftersales leads to the associated share folders and phone number set up. Liaising with our 2 agencies for social set up and creation of GMB and Bing locations - Planning website design & copy that enhances customer engagement and improves the customer journey - Evaluating customer research, market conditions and competitor data. - Identifying trends and insights, and optimize spend and performance based on the insights - Ensuring brand consistency is delivered online across all 15 Brands - Briefing & managing digital marketing campaigns (PPC, Trueview, Google Display, GMB Posts, E-mail) - Responsibility for planning and budgetary control of all digital marketing - Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing - Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion & SEO by using MOZ, Google Analytics and Search Console - Help measuring and reporting all digital marketing campaigns, and assess against goals (ROI) Overseeing social media strategy and campaigns for the Johnsons Group (Organic, Boosted, Carrousels, Canvas, Pixel, Re-marketing) - Briefing, managing & reviewing product and test drive videos and photography for 15 Brands - Attending product launches and networking events Show less