Andreea Postolache Email & Phone Number

Vicenza, It

Vienna, At

• Lead the Product Innovation Team, including intensive collaboration with functionally diverse teams to ensure the new coffee products are relevant to our customers and/or consumers, and that all projects support our premium brand promise, build brand equity and contribute to the Group’s business goals• Guide the whole Innovation process from trend analysis, consumer insight generation, concept writing and bringing the winning concepts to realization stage, including create strong, business propositions and lead cross-functional qualification processes, defining the resources needed to bring new products to market successfully• Set the product portfolio vision, ensuring strategic relevance and architectural logic• Ensure transparent and efficient collaboration with country teams to guarantee local needs are considered throughout project development• 5 direct global reports and 3 direct local reports, reporting to Global Chief Growth Officer and Italian MD

Bolzano, (Bz), It

• Ensure Julius Meinl brand and business growth in the Italian market in order to reach a key player position at national level• Design and implement strategic business plans to ensure a strong brand presence in HoReCa in North West of Italy • Build strong long-lasting customer relationships by becoming their partner• Deliver Sales targets by successfully managing 3 Sales Area Managers• Continue in my role as Head of Marketing, managing 3 direct reports and reporting to the Italian BU Managing Director

Bolzano, (Bz), It

• As Part of the Management Team, play a leading role in developing local marketing strategies and tactical projects to deliver business goals• Development and execution of the Brand Marketing Plan, of the communication strategy and implementation of all the ATL & BTL activities of the brand• Analyze customers, consumers, categories, competition and channels, identifying trends and creating and implementing Trade Marketing tools • Marketing budget and brand P&L management• 3 direct reports

Pembroke, Bm

• Lead Martini brand strategy in Italy - entire portfolio • Analysis of market situation and definition of brand strategy to deliver business goals• Development and execution of the Brand Marketing Plan together with the Sales and Customer Marketing teams• Development of the communication strategy and implementation of all the ATL & BTL activities of the brand • Responsible for monitoring and full evaluation of marketing activity and brand performance• Marketing budget and brand P&L management• 2 direct reports

Senningerberg, Luxembourg, Lu

• Drive Global Business Strategy development and coordinate implementation with lead markets • Brand management of Kinder Milk Slice at international level • Define Global Innovation Platforms & development of new international products • Restyling and Roll-Out of the Kinder Chilled products range (Milk Slice, Pingui, Maxi King, Paradiso)• Management and coordination of qualitative and quantitative international researches• Development of institutional communication, POP materials and BTL projects • New SKU and packaging development, from the creative idea to the printing artworks• Analysis of the selling outputs and monitoring of the competitors• P&L analysis and marketing budget management• 1 direct report

Senningerberg, Luxembourg, Lu

• Coordination of all common Marketing Projects • Development of the Medium Term Marketing Plan for the Eastern European Area (together with the Management);• Coordination of Operative Marketing Plans implementation for the priority projects in the Area• Coordination of common advertisement development (TV spots, print, outdoor campaign, POP materials);• Development of common BTL projects;• Nielsen data analysis;• Ensure communication flows between the local companies and the Italian HQ;• 1 direct report

Senningerberg, Luxembourg, Lu

• Coordination of all the Market Tests of the new products in Eastern Europe • Workflow Coordinator of the Artwork Process in the Eastern Europe for all the products • New Packaging / SKU Development for the Eastern European market• Management and coordination of qualitative and quantitative international researches: BASES, product concept tests, focus groups, taste tests• Analysis of the selling outputs and monitoring of the competitors

Senningerberg, Luxembourg, Lu

Mba, Economics

International Business, Economics

Economia E Commercio