Andreea Postolache Email and Phone Number
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20 years of Marketing experience both at Strategic and Operational level, in an international complex environment, in FMCG and Beverage Industries. I have a strong entrepreneurial spirit and experience both in consumer and trade/customer marketing. Thanks to Julius Meinl, the premium coffee brand, Global ambassador of Viennese Coffee House Culture, I have the great opportunity to integrate Marketing and Sales, thus understanding better customer needs, in order to faster achieve our company's goals.Proven expertise in brand equity building, architecture, repositioning, new product development and geographical roll-outs, as well as mid-term brand plan development, implementation and P&L management.Strong ability to efficiently organize and coordinate cross-functional, multi-cultural teams, external agencies to meet deadlines and reach objectives.
Julius Meinl Coffee Group
View- Website:
- juliusmeinl.com/fr
- Employees:
- 4
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Global Sales DirectorJulius Meinl Coffee GroupVicenza, It
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Global Marketing Director Horeca & Innovation, Marketing Manager ItalyJulius Meinl Coffee Group Jan 2022 - PresentVienna, At• Lead the Product Innovation Team, including intensive collaboration with functionally diverse teams to ensure the new coffee products are relevant to our customers and/or consumers, and that all projects support our premium brand promise, build brand equity and contribute to the Group’s business goals• Guide the whole Innovation process from trend analysis, consumer insight generation, concept writing and bringing the winning concepts to realization stage, including create strong, business propositions and lead cross-functional qualification processes, defining the resources needed to bring new products to market successfully• Set the product portfolio vision, ensuring strategic relevance and architectural logic• Ensure transparent and efficient collaboration with country teams to guarantee local needs are considered throughout project development• 5 direct global reports and 3 direct local reports, reporting to Global Chief Growth Officer and Italian MD -
Head Of Marketing & Sales Regional Manager At Julius Meinl Italia S.P.A.Julius Meinl Italia S.P.A. Apr 2018 - PresentBolzano, (Bz), It• Ensure Julius Meinl brand and business growth in the Italian market in order to reach a key player position at national level• Design and implement strategic business plans to ensure a strong brand presence in HoReCa in North West of Italy • Build strong long-lasting customer relationships by becoming their partner• Deliver Sales targets by successfully managing 3 Sales Area Managers• Continue in my role as Head of Marketing, managing 3 direct reports and reporting to the Italian BU Managing Director -
Head Of Marketing ItalyJulius Meinl Italia S.P.A. Oct 2016 - PresentBolzano, (Bz), It• As Part of the Management Team, play a leading role in developing local marketing strategies and tactical projects to deliver business goals• Development and execution of the Brand Marketing Plan, of the communication strategy and implementation of all the ATL & BTL activities of the brand• Analyze customers, consumers, categories, competition and channels, identifying trends and creating and implementing Trade Marketing tools • Marketing budget and brand P&L management• 3 direct reports
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Senior Brand Manager Martini ItalyBacardi Jul 2012 - Sep 2016Pembroke, Bm• Lead Martini brand strategy in Italy - entire portfolio • Analysis of market situation and definition of brand strategy to deliver business goals• Development and execution of the Brand Marketing Plan together with the Sales and Customer Marketing teams• Development of the communication strategy and implementation of all the ATL & BTL activities of the brand • Responsible for monitoring and full evaluation of marketing activity and brand performance• Marketing budget and brand P&L management• 2 direct reports -
Global Brand Manager Kinder Chilled CategoryFerrero Mar 2010 - Jul 2012Senningerberg, Luxembourg, Lu• Drive Global Business Strategy development and coordinate implementation with lead markets • Brand management of Kinder Milk Slice at international level • Define Global Innovation Platforms & development of new international products • Restyling and Roll-Out of the Kinder Chilled products range (Milk Slice, Pingui, Maxi King, Paradiso)• Management and coordination of qualitative and quantitative international researches• Development of institutional communication, POP materials and BTL projects • New SKU and packaging development, from the creative idea to the printing artworks• Analysis of the selling outputs and monitoring of the competitors• P&L analysis and marketing budget management• 1 direct report -
Marketing Coordinator Eastern EuropeFerrero Jan 2008 - Mar 2010Senningerberg, Luxembourg, Lu• Coordination of all common Marketing Projects • Development of the Medium Term Marketing Plan for the Eastern European Area (together with the Management);• Coordination of Operative Marketing Plans implementation for the priority projects in the Area• Coordination of common advertisement development (TV spots, print, outdoor campaign, POP materials);• Development of common BTL projects;• Nielsen data analysis;• Ensure communication flows between the local companies and the Italian HQ;• 1 direct report
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New Product Development Manager Eastern EuropeFerrero Jan 2006 - Dec 2007Senningerberg, Luxembourg, Lu• Coordination of all the Market Tests of the new products in Eastern Europe • Workflow Coordinator of the Artwork Process in the Eastern Europe for all the products • New Packaging / SKU Development for the Eastern European market• Management and coordination of qualitative and quantitative international researches: BASES, product concept tests, focus groups, taste tests• Analysis of the selling outputs and monitoring of the competitors
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Marketing AnalystFerrero May 2004 - Dec 2005Senningerberg, Luxembourg, Lu
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Intern Eastern & Central Europe Dept.World Trade Center Friuli Venezia Giulia May 2001 - Oct 2001
Andreea Postolache Skills
Andreea Postolache Education Details
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Mib Trieste School Of ManagementEconomics -
Academia De Studii Economice Din BucureștiEconomics
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Università Degli Studi Di TriesteEconomia E Commercio
Frequently Asked Questions about Andreea Postolache
What company does Andreea Postolache work for?
Andreea Postolache works for Julius Meinl Coffee Group
What is Andreea Postolache's role at the current company?
Andreea Postolache's current role is Global Sales Director.
What is Andreea Postolache's email address?
Andreea Postolache's email address is ap****@****rdi.com
What is Andreea Postolache's direct phone number?
Andreea Postolache's direct phone number is (441) 294*****
What schools did Andreea Postolache attend?
Andreea Postolache attended Mib Trieste School Of Management, Academia De Studii Economice Din București, Università Degli Studi Di Trieste.
What skills is Andreea Postolache known for?
Andreea Postolache has skills like Product Development, Brand Management, Marketing Management, Customer Insight, Marketing, Trade Marketing, Fmcg, Brand Equity, International Business, Market Planning, Brand Development, Shopper Marketing.
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