Olga Andreeva Email & Phone Number

Moscou, Moscou, Russie

Москва, Москва, Россия

Responsible for the overall functional marketing planning and operations in IT outsourcing and outstaffing market. Strong focus on lead generation, channel and customer development, brand awareness increase and internal PR.

Моscow

+ Managing the launch of the project from scratch: development of the concept, brand platform and marketing strategy, implementation of the marketing and PR plan;- Managing a team of 15 people.

Moscow, Russian Federation

+ Based on the sales targets of the company define and manage the implementation of long- and short-term marketing strategy to drive demand and generate leads.+ Analysis, segmentation of the target audience and establishing the right brand and product positioning.+ Develop and implement promotion concepts, hold end-to-end analytics of all promotion channels.+ Measure, analyze and report the impact and results of marketing programs.+ Prepare the concept and manage the implementation of marketing and PR events (exhibitions, open houses, road shows, seminars, conferences etc.)+ Establish proper brand & product positioning, develop and coordinate the implementation of 360° communication strategy (PR, Digital, SMM, creative, media, ATL, BTL, event, influence).+ Implementation of integrated marketing campaigns for the launch of new products and solutions.+ Digital campaigns: SMM, context advertising, targeting, chat-bots.+ Liaise with regulators, government officials regarding support and promotion of the company and its activities on the official level+ Work with strategic partners on co-marketing initiatives with the focus on driving demand and revenue.+ Collaborate with media to increase the brand awareness and promote the company's products and solutions.

Моscow

Responsible for the overall functional marketing planning and operations in the region. Focus is on demand generation for the direct & indirect sales channel, driving external awareness, internal communications and marketing team coordination. + Developing and implementing marketing strategies to effectively position the Company brand and its unique solutions in the market.+ Directing/planning, developing, and implementing marketing communication programs and product promotional programs, public relations and trade shows including internet- based communication as well as internal and external presentations.+ Designing and executing customer and partner focused activities with clear awareness and pipeline impact.+ Managing all PR activities in Russia and CIS to increase brand awareness and support sales process. Working with media landscape – developing media plan and campaigns with Media/ Agencies/Journalists to drive noise in the market, leveraging local analysts & opinion influencers.+ Planning, developing and implementing demand generation programs based on local opportunities as well as localizing Cluster campaigns with desired pipeline impact.+ Developing marketing tools and communication materials to support sales and channel sales people to identify opportunities and sell with confidence. Ensuring the appropriate content is available to achieve required levels of knowledge and to support the selling cycle (e.g., website, brochures, white papers, sales enablement, mailers, market overview reports etc.)+ Planning and coordinating Trade shows & Events including large-scale external events as well as events initiated by the company itself.

Moscow

+ Development and implementation of the marketing plan to promote LG products on the Russian and CIS market;+ Monitoring customer satisfaction;+ Development and implementation of activities targeted at competitiveness improvement;+ Planning and execution of ingrated demand generation programs;+ New products launch campaigns elaboration and execution;+ Control over development, preparation and update of the company's advertising materials (promotional materials, press releases, reports, interviews and commentary for internal and external media);+ Control over web site content preparation, monitoring the activity of the site;+ Writing articles about products and projects implemented by the company for specialized magazines and Internet sites; + Organisation of the company's participation in major exhibitions in Russia, including the development of the concept of the stand, control of implementation of all stages of the project and information support;+ Organisation of events in Moscow and regions, aimed at stimulating sales growth and brand loyalty enhancement (partner forums, technical seminars, conferences.);+ Working out and monitoring Media & PR activities.

Moscow, Moscow City, Russia

+ Carrying out customer and competitive market researches (Russian and international markets)+ Clients' satisfaction analyses.+ Forming and maintaining a CRM system.+ Elaboration of the marketing strategy and implementation of actions aimed at increasing the company competitiveness.+ Complex planning and implementation of marketing campaigns aimed at introducing new products and services to the market.+ Elaboration, production and updating of advertising materials (POS materials, press releases, reports, interviews, comments for mass media).+ Maintenance of web site content, increasing visitors' activity.+ Writing articles and case studies for specialized magazines (Russian and international). + Having talks with potential customers, carrying out presentations.+ Organizing the participation of the company in exhibitions and seminars (in Russia and abroad) including elaboration of booth concept, control over all stages of exhibition preparation and supply of all necessary information to existing and potential customers, as well as post- event activity.

Mba, Marketing And Sales Management, Master Of Business Administration

Master Of Business Administration (Mba), Marketing And Sales

Linguistics And Intercultural Communications, English, French, Spanish

Activities and Societies: Teaching practice at Law departmentLinguistics and intercultural communication

Курс Корпоративные Финансы

Hotel/Motel Administration/Management

Hotel, Motel, And Restaurant Management

Yandex Direct, Google Adwords

Design Course: Adobe Photoshop, Adobe Illustrator, Microsoft Publisher, Adobe Premier.

Market Researches In B2B