The scope of activities includes pedagogical guidance, training and instruction of participants in the development of projects to complete specialization courses, application projects, preparation of teaching materials, technical coordination of recurring and customized programs with companies, coaching services, use of education technologies, digital methodologies actions.

The responsibilities include new projects, sales channels development, marketing strategy, partnership agreements, strategic planning, sales arrangements, distribution and exportation strategy worldwide.Focused on IVD (In Vitro Diagnostics) and healthcare market main lines covers point of care solution, clinical chemistry, hematology, rapid tests, coagulation, urinalysis, agglutination, anticoagulants and molecular.

The range of responsibilities includes new business, sales channels development, marketing strategy, commercial representation, management consulting, partnership agreements including, M&A (mergers and acquisitions), forecasting, outsourcing (OEM), contract manufacturing, sales arrangements, distribution and exportation strategy worldwide. The main expertise is customizing sales strategy linking market opportunities figures to the overall company goals within a context and outlined expectation.Focused on health sector (In Vitro Diagnostics) main line covers point of care solution, clinical chemistry, hematology, immunology, rapid tests, coagulation, urinalysis, agglutination, chemiluminescence, fluorescence, critical care, cardiology, anticoagulants and molecular.I have joined the main trend events and fairs of the Healthcare sector such as local shows and international ones as AACC (USA) and Medica (Dusseldorf) so that we have kept updated the understanding of the market needs passing through the payers, care delivery areas and suppliers as well.

Executive of an IVD (In Vitro Diagnostics) company where the scope of responsibility included new business, sales channels development, marketing strategy, partnership agreements, forecasting, outsourcing (OEM), sales arrangements, distribution, exportation strategy inside Latin America and around the world. Leading, training and motivating a team of over 40 people.The product line covers clinical chemistry, hematology, immunology, rapid tests, coagulation, urinalysis, agglutination, chemiluminescence, anticoagulants.International business development focused in Latin America and extensive relationships with suppliers scattered mainly in the USA, Europe, China and Japan.

During this period of time I worked as a consultant for a company (Mar to Sep 2011) that provides services to banking segment private label and public credit cards (VISA) and for a premium magazine (Oct 2011 to Jan 2012) located in Belo Horizonte. The main scope inside both companies was restructuring the sales and marketing area in order to optimize the results.

Senior business executive of a television channel, a website and an all news radio station based on Minas Gerais district. Broad scope of responsibility including strategic marketing planning, business development sales forecasting, start up projects, P & L management, institutional relationship with the government, web development, loyalty programs, promoting events and concerts partnerships. Also responsible for representing all communication vehicles of the group regarding this district. •The group annual revenues nearly doubled the last five years reaching over U$ 350 million. During the same period the district grew 110% while the market grew less than 60%.•Reorganized the sales force, introduced a loyalty program for partners and started periodic sales campaigns that increased retail sales in the last two years in more than 50%. •Set the training programs for the staff of sales (15 people).

Senior business executive responsible for introducing the new business plan in order to restructure the sales strategy of the company through evaluating the mix of products and services, setting key performance indicators, strategic planning, sales forecasting, recruiting, hiring and training more than 40 people, negotiating partnerships and providing a good relationship between the company and the network associates. •Increased sales to double digit growth in the first year that the plan was introduced (It is important to say that sales were flat during the last three periods).•Set the training program for the sales representatives.•Introduced an internal campaign in order to encourage and motivate people.•Restructured the job profiles, wages and incentives of the sales force.

Senior business executive responsible for business planning and trade marketing. Experience in both hygiene and foodservice division with annual revenues over U$ 2 billion. The scope of responsibility included strategic marketing planning, sales forecasting, start up projects, product launches, pricing, merchandising, advertising, branding, promotion, B2B web development, CRM, excellence programs, mergers and acquisitions analysis and partnerships with distributors, wholesalers and key accounts. •Assisted in raising double digit growth the annual revenues by implementing appropriate marketing strategies and indicators, while market was stable increasing only 5% per year.•Joined a work group that was responsible for an aggressive program of maintaining market share of the powders category over 75% when the biggest competitor came to Brazil.•As trade marketing manager achieved highest percentage sales increase for two consecutive years. Foodservice division started making profit through a new pricing strategy and a strong operational control, what never happened after the merger with Bestfoods.•Reduced Distributors turnover setting a loyalty program that retained the partners. This excellence program also helped the division to introduce a richer mix of products increasing the profit as a whole.•Led, hired, trained, motivated, set targets and introduced together with human resources staff a feedback program in order to evaluate and prepare a team of over 50 people.

Business executive responsible for managing a portfolio of regional franchises regarding their investment plan, marketing, standardization, fleet management, procurement policy, sales strategy, hiring and training people. Rapidly understood the business and also became responsible for identifying potential franchisees in key districts around Brazil.

Car salesman with experience in serving the retail, corporate and wholesale. Started as and office assistant, after a year became the youngest salesman of the company and rapidly advanced to business supervisor.