André Gurdián Email & Phone Number

Madrid, Es

Spain

Alf Mizzi & Sons Group is a family-owned business currently embarking on a journey of global expansion with a new division, AMSM International. The group operates in different sectors including FMCG, retailing, manufacturing, real estate development, hotels and restaurants and transportation. Leveraging the strong experience of AMSM, the leading FMCG company in Malta, we are elevating new brands to the next level.

Spain

Secured a strategic partnership with British American Tobacco, driving distribution and collaboration.2.6x in sales growth for our Brazilian market between 2021 and 2023. Instrumental in forging alliances with key regional retailers including GPA, Carrefour, Rappi, Repsol and Oxxo, contributing to enhanced market presence.Contributed to an additional turnover of +900K EUR by the end of 2022.

Spain

Responsible for overseeing the following teams: Global Brand Management, Digital Marketing, Trade Marketing, Local Product Managers, Activation & Merchandising.Orchestrated one of our most significant sports partnerships with the Argentina National Football Team before the 2022 FIFA World Cup, making us their official Energy Drink in the Middle East. Launched a 360 campaign that included Packaging, Out of Home, Point of Sale promotional and visibility plans, Digital (Paid) Media, Influencer campaign, and a new hosting website. The digital results were over 4 million views and a 44% Weekly Active Users to Monthly Active Users (WAU/MAU) ratio on our website.Built a team to establish the first content creation studio for influencers, musicians, artists, and creators, achieving a total reach of 55 million viewers and creating more than 600 pieces of content for three platforms: Instagram, YouTube, and TikTok.Working closely with the team, we developed global toolkits for deployment in local markets, including the Global Brand Book, Trade Toolkit, Content & Digital Toolkit, and Brand Guidelines.

Madrid, Madrid, España

Led Tim Horton ́s Marketing and Sales strategy in the local market with full top line responsibility. Prioritized brand plan based on a 4-pillar strategy: Focus on the Core, Strengthen Local Food Portfolio, Innovation and New Channels(Delivery, Take-Away, Catering and App experience).

France

Developed New Product’s business cases in a full stage gate process for Spain, Italy, France and Germany presenting at the monthly innovation meetings with Zone President and Growth Committee. Built a North Star strategy hand-in-hand with a Design Thinking agency, consumers and Zone teams, delivering a 3-year innovation pipeline/growth streams for a key EU Zone brand. Pushed a Long-Term Sustainability innovation grid to be incorporated into the Zone Brands strategy.Championed the introduction of a brand tracker to maintain project monitoring and brand performance.

France

Madrid Area, Spain

N° 1 Trade Promotion Office of the world according to the International Trade Center, United Nations. Generate different market research methodologies (On and Off Trade) in order to develop new opportunities for Costa Rican brands in Spain.

Costa Rica

Implemented a core commercial strategy for carbonated drinks achieving sales growth, gross profit and market share by 5 p.p.Merged Frito-Lay and Pepsi commercial strategies to create a unified promotional plan with international retail chains (Wal-Mart, KFC, and BK).Led the water brand revamp with the advertising agency integrating internal and external teams creating a new brand personality, packaging and communication strategy.

Earned Company’s Best Integrated Strategy award launching the first recycled plastic bottle in the region impacting the environmental KPIs.

Launched a new beverage category, leveraging on consumers’ health and wellness trend, generating increase in revenues and innovation rate.Evaluated additional six potential markets and allocated resources to deliver innovation charter, accordingly expanded the new beverage category in the region, leading to increase in profits.Collaborated in the On Premise sales channel revamp plan with Strategos consulting firm, to increase sales growth.Managed marketing budget creating massive brand awareness campaigns, packaging facelift, digital budget allocation, point of sale execution and consumer connections through events. Negotiated and controlled the outdoors budget for the entire business unit achieving brand presence expansion and ROI improvement.

Reached the highest historical Market Share peak for a local Energy Drink, increasing sales by 17%, positioning the brand as the strongest Market Leader. Partnered with local entrepreneurs to launch the first digital and physical brand magazine. Negotiated joint-ventures to establish a new partnership model in order to complement resources with local media, universities, and top motorcycle brands. Held a workshop to present the first brand implementation toolkit facilitating execution for the sales department, while improving brand presence at the point of sale. Partnered with a telecommunication company to create a massive promotion leveraging on both brands achieving 42% sales growth and improve brand health.

Launch Smirnoff Black Ice together with Diageo global team, accomplishing outstanding sales (+25% vs. Objective).Responsible for the correct planning and execution in the beer mainstream category for two relevant beer brands. Led a brand repositioning process with different teams in a consumer-orientated method. Launched a 360 campaign based on this methodology.

Develop and execute tactical programs for the On Premise channel accomplishing 2 massive promotions. Negotiate with 50 key accounts portfolio managing direct client service, budget, profits per client and a correct product mix.

Master Of Business Administration (M.B.A.), International Business

Activities and Societies: Scholarship Holder / Head of the Central American & Caribbean Club / Participated in the Google Challenge 2016 /.

Summer Extension School, Business Administration And Management, General

Licentiate Degree, Marketing, Business Management

Bachelor’S Degree, Business Administration And Management, General