Small Business Owner
CurrentYEG COPPER•online footwear store •specializing in authentic, exclusive sneakers and apparel•committed to sustainability by refurbishing pre-loved itemsKEY INSIGHTS•trading these products reflects stock market dynamics•different models, sizes, colourways, and conditions demonstrate varying performance levels•Centralized online platforms facilitate bidding/asking processes and provide statistical insights (StockX, GOAT, etc.)•Over-the-counter markets also exist for direct trading transactions (marketplace, local meetups, etc.)SKILLS AND ACCOMPLISHMENTS•achieved an average of over 300 annual sales with an approximate revenue of $220 per unit•cultivated a following of over 6,200 on Instagram, primarily through organic growth, serving as the main sales channel alongside the business website•acquired proficiency in using Excel for financial management by combining different formulas and functions•enhanced my creative thinking for marketing campaigns•strengthened my analytical skills in developing strategies to increase sales