Digital Marketing Specialist | Fortuna Entertainment GroupExpanded role to encompass broader digital marketing responsibilities for Fortuna and Casa Pariurilor.Key Responsibilities:- Developed and executed the budget allocation for key digital channels: Meta, YouTube, Programmatic, and Affiliates.- Implemented Meta campaigns focused on brand awareness, customer acquisition, and CRM initiatives.- Coordinated programmatic and YouTube campaigns, ensuring seamless execution and alignment with marketing objectives.- Collaborated closely with the brand, CRM, MSO and other teams to ensure cohesive marketing strategies.- Used monday.com to effectively organize and track campaign progress, ensuring smooth workflow and prioritization.

Affiliate Specialist | Fortuna Entertainment GroupResponsible for managing the affiliate program for two leading brands in Romania: Casa Pariurilor and Fortuna.Key Responsibilities:- Managed and optimized the affiliate program for both brands.- Enrolled new affiliates, negotiated contracts, and fostered strong relationships with existing partners.- Ensured positive ROI through continuous monitoring and strategic optimization.- Coordinated accurate calculation and timely payments for affiliates.- Analyzed affiliate performance data to drive improvements in program outcomes.- Collaborated cross-functionally to align affiliate marketing efforts with broader company goals.

- Led the affiliate program, fostering strong partnerships and driving revenue growth;- Implemented innovative strategies to manage the affiliate program and affiliate relationships (e.g. implemented a CRM for affiliates using Monday.com, created new reports for monitoring performance, etc.);- Developed and executed targeted marketing campaigns to support affiliate initiatives and promotions;- Analyzed key performance metrics and provided data-driven recommendations for program optimization;- Conducted regular performance reviews and provided actionable insights to affiliates, fostering a proactive approach to optimizing their marketing strategies;- Acted as a liaison between affiliates and internal departments, facilitating smooth communication and addressing affiliate concerns promptly.

- Developed and managed relationships with affiliate partners, ensuring effective communication and collaboration.- Implemented strategic initiatives to optimize affiliate performance- Monitored affiliate marketing trends and competitor activities to identify opportunities for growth.- Conducted regular performance analysis and provided actionable insights to enhance the affiliate program.- Collaborated with cross-functional teams to ensure seamless execution of marketing campaigns.

- Acquisition Projects management - keeping a Roadmap and ensuring the projects are done in time. Also responsible with testing and monitoring the implemented projects.- Back-Office campaigns management - Creating and updating the acquisition exclusive targeted campaigns in the BackOffice. - Media management - Responsible of delivering the media requested by the Affiliate Account Managers in a timely manner. Starts with requirement for the Creative team in JIRA, and then working closely with them to make sure we get exactly what we need. - Also responsible with the whole media gallery. Creating reports to see how the media items perform, which are unused and can be deleted, which may need a revamp, etc.- Jira task management - daily check of my open tasks/reported bugs to Creative/Content/Dev departments and the ACQ manager's to make sure everything is dealt with in a timely manner.- General affiliate communication management - responsible with the monthly newsletter or any other in bulk communications, from ideas to creation and delivery to the affiliates.- Periodic and on-demand reporting - daily, weekly, monthly reports, about profitability or different KPI's. - Pixel Integration manager - making sure the server to server tracking is implemented and test if it works for the affiliates who request it.

• Coordinate and maintain content in Romanian for Operations in line with the Group’s expectations and guidelines• Translate standard email templates, web articles and other content as issued by the Group from English to Romanian• Review and edit content produced by other members of Operations, in line with the Group’s expectations and guidelines• Work regularly with bi-lingual content producers and translators to tailor content for different markets• Coordinate /mentor assigned departmental content contributors on behalf of the Group• Other duties as required by the Quality Services ManagerKey achievements:- Managed to get approval from Quality and Support higher management for the introduction of diacritics in all the Romanian content, in order to have the highest level of quality and be consistent across all the communication channels; - Responsible for the Romanian Help Centre; selected and translated all the relevant articles for the Romanian license; - Part of the Translation team, responsible mostly with assisting the other members of the team with the CAT software SDL Trados: installation, activation, training, troubleshooting, etc.;

• Provide general account management, basic poker/SportsBook, integrity concerns and Promotions assistance to customers on behalf of the Group in English and Romanian languages Key achievements:- Starting with only account / basic poker queries, within less than one year I have completed training for SportsBook, Integrity concerns and more importantly, Promotions queries, being at the moment a Promotions Escalation Point- Demonstrated professional etiquette and manners when interfacing with customers and also good collaboration within the team- Systematically suggested improvements to procedures and content, most of which were implemented- Exceeded manager’s expectations

• Moderate the forum and provide customer support through ticket system and on the PokerStrategy.com forum• Planning local promotions and involved in live community events• Manage a team of 4 to 6 forum moderators, starting from the recruiting process, training and regular feedback to ensure a friendly and helpful mood on the forum• Creating KPI reports for the BU Manager• Ownership of the Romanian editorial department: news creation, news, forum, emails and newsletters localisation and quality assurance• Leading a team of editorial freelancers, including delegation of tasks, monitoring the quality of their work, feedback• Ownership of the Facebook page, which includes creation of Facebook content, planning, monitoring the trends, etc.