Andrei Kovalev Email & Phone Number

Haifa, Il

Haifa District, Israel

For the last year, I have been actively consulting companies. Here is a list of projects that I periodically expand:- recognizing risks and adjusting strategy in educational projects VK;- building a competency matrix for a mortgage broker for the Ipoteka.Center;- development of a marketplace concept for gaming products with Vintersaga.

Moscow, Moscow City, Russia

Product: Sferum - Social network for educationWhile working on this project, I faced three significant challenges: launching an MVP, introducing a Unit economy, and finding a balance between Discovery and Delivery. After analyzing the market and identifying pain points, we launched an MVP. Over a year, we attracted 7 million users and reached the monthly retention plateau. This showed that our product fits the market and that we can scale it.The project’s profit was determined by… Show more Product: Sferum - Social network for educationWhile working on this project, I faced three significant challenges: launching an MVP, introducing a Unit economy, and finding a balance between Discovery and Delivery. After analyzing the market and identifying pain points, we launched an MVP. Over a year, we attracted 7 million users and reached the monthly retention plateau. This showed that our product fits the market and that we can scale it.The project’s profit was determined by the cost of attracting a client to the company’s ecosystem (CAC). I implemented Unit Economics to assess each feature's effectiveness and cost. This strategic change provided a clear view of our contributions and significantly boosted our motivation, empowering us to drive the project forward.At the end of the first year, we had a high 30-day Retention but a low 7-day Retention, which did not allow us to count on the long-term growth of active users. To solve this problem, I established several Discovery teams, with which we launched useful features like chatbots/mini-apps, and the core team continued to develop the main functionality. By virtue of the balance that was found, the product keeps growing steadily to this day.Results: 🏆 Winner in “The VK Startup of the Year 2021” category🚀 Reached 17M users, 13M-MAU, 7M-WAU, 7M-DAU💰 The cost of attracting a new client to VK products was 87% lower, which made it possible to cover the investment in the project of $25M Show less

Moscow, Moscow City, Russia

Product: ERP for MetalloinvestMy job was to refine the planning and approval processes for the company's investment projects. I interviewed many employees and studied tools that have already been used. A small cross-functional team developed the SaaS solution integrated with existing SAP databases. The main achievement of this project was the simple and convenient interfaces, which users highly appreciated.Results: 📉 Planning costs reduced by 35%📉 Planning time reduced… Show more Product: ERP for MetalloinvestMy job was to refine the planning and approval processes for the company's investment projects. I interviewed many employees and studied tools that have already been used. A small cross-functional team developed the SaaS solution integrated with existing SAP databases. The main achievement of this project was the simple and convenient interfaces, which users highly appreciated.Results: 📉 Planning costs reduced by 35%📉 Planning time reduced by 15%💰 Annual cost reduction of $4M Show less

Moscow, Moscow City, Russia

Product: Distance educationDue to the COVID-19 pandemic, the primary goal was to launch the MVP quickly, so we had to increase the functionality during operation. To do this, we organized a continuous release process. We tested hypotheses in separate branches and scaled the most successful ones into the main version of the product. This product truly helped me master the Discovery approach.Results: 🚀 Reached 650K users, 300K-DAU🚀 Retention plateau was 45% after 7… Show more Product: Distance educationDue to the COVID-19 pandemic, the primary goal was to launch the MVP quickly, so we had to increase the functionality during operation. To do this, we organized a continuous release process. We tested hypotheses in separate branches and scaled the most successful ones into the main version of the product. This product truly helped me master the Discovery approach.Results: 🚀 Reached 650K users, 300K-DAU🚀 Retention plateau was 45% after 7 day💰 Revenue $0.7M, profit $0.2M Show less

Moscow, Moscow City, Russia

Product: Education marketplace (B2G contract) We completed this project on the orders of the Ministry of Education. While working on it, I applied the knowledge I gained when creating the LECTA commercial marketplace and gained experience working with a cross-functional team. As a result, we successfully transferred the project to the client.Results: 💰 Revenue $7M, profit $1.8M

Moscow, Moscow City, Russia

Product: LECTA - Education marketplaceI was responsible for the following tasks: the marketplace development, content for it, and the content management system (CMS — Motor Ship) described below. We developed a unique type of subscription for schools and released more than 1000 different courses, electronic textbooks, and simulators, which allowed us to pay for the project in four years and begin to generate a stable profit.Results: 🚀 7M users, 5M-MAU, 1.2M-DAU💰 5M… Show more Product: LECTA - Education marketplaceI was responsible for the following tasks: the marketplace development, content for it, and the content management system (CMS — Motor Ship) described below. We developed a unique type of subscription for schools and released more than 1000 different courses, electronic textbooks, and simulators, which allowed us to pay for the project in four years and begin to generate a stable profit.Results: 🚀 7M users, 5M-MAU, 1.2M-DAU💰 5M sales per year - $7.5M revenue per year Show less

Moscow, Moscow City, Russia

Product: Motor Ship - Content Management SystemThis project has grown from a small tool in our department to a content management system for the entire publishing house and the whole group of publishing houses included in the holding. We have developed more than 50 publication templates and digitized their production process. As a result, we have significantly reduced costs, and production itself has become more environmentally friendly due to digitalization.Results: 📉… Show more Product: Motor Ship - Content Management SystemThis project has grown from a small tool in our department to a content management system for the entire publishing house and the whole group of publishing houses included in the holding. We have developed more than 50 publication templates and digitized their production process. As a result, we have significantly reduced costs, and production itself has become more environmentally friendly due to digitalization.Results: 📉 Production costs were reduced by 50%📉 Production time was reduced by 10% Show less

Master Of Business Administration - Mba, Business/Managerial Economics

Master Of Technology - Mtech, Frontend Development

Refresher course

Master Of Engineering - Meng, Electrical And Electronics Engineering

Activities and Societies: Wrote a scientific thesis on the development of an innovative digital printing method.