Andrei Kuzniatsou Email and Phone Number
8+ years of experience in performance-marketing (PPC, display, targeting);4 of these 8 years - in online educational projects;3 years - in project management & lead generation contributing into international projects incl. communication with the local teams;2 years - in search engine optimisation and website development;2 years - in e-commerce projects.Who am I:I am an open-minded person, who likes working with IT-experts and creative folks that share common goals and who make the world a better place to live. Having experience in SEO, PPC, targeting, content marketing, web analytics, and other fields, I prefer to work with specialists to achieve maximum results.What can I do:⚪ Manage a team of up to 10 international cross-functional digital specialists (marketers, traffic-managers, copywriters, designers, web-developers, freelancers, SMM, SEO etc.)⚪ Competitors digital strategy research and spying on their promotion tactics on the Internet.⚪ Create value proposition and products’ positioning as well as suggest creating new products based on the audience’s desires.⚪ Build a digital sales funnel - both in traffic and in email newsletters - analyze the existing funnel, identify bottlenecks, find growth factors and optimize the whole process of communicating with the prospects. ⚪ Generate leads & promote educational infoproducts and SAAS products on Facebook, Instagram, LinkedIN, Google Ads, Yandex, YouTube, Vk.com. I do my best to use the most efficient and latest digital trends in the lead generation process.⚪ Recruit and train employees in: internet marketing, building landing pages & digital sales funnels, traffic management and copywriting.⚪ Work with developers & designers to contribute to the product’s roadmap and priorities to tie in traffic and conversion optimization.Other features:💰 Helped stakeholders earn more than $1.000.000 of profit in projects I did marketing for.💵Earned my quickest money when starting my career: $450 for 10 minutes of working process.🥷 Managed teams of remote specialists from 3 to 11 people.📚Read non-fictional books that help me understand things and be a better person.🎹Fond of listening to electronic music.🌳Love nature and living beings.
Altegio
View- Website:
- alteg.io/en
- Employees:
- 43
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Head Of Marketing And Product Marketing ManagerAltegioMinsk, By
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Chief Marketing OfficerGetcourse Platform Indonesia Jan 2023 - Present- Relocated to Jakarta for 2 years, supervised an international marketing team of 6 spread over different time zones (including junior marketing manager, SMM specialist, traffic manager, copywriter, designer, developer), overseeing aligned performance marketing efforts and campaigns execution. Hired required specialists. Terminated underperforming team members. - Developed and executed comprehensive digital marketing strategies utilizing paid and organic channels, including Meta (Instagram, Facebook, WhatsApp), Google Ads, YouTube, LinkedIn, TikTok, SEO, SEM, Email, and Messenger marketing (including Telegram). Provided hands on support for the copywriter and traffic manager for better results. - Organized digital marketing support and facilitated 18 offline conferences and 3 webinars, serving as a keynote speaker at multiple events.- Directed brand positioning and demand generation efforts on a completely new market, enhancing better product understanding and quicker GetCourse Platform adoption by the users.- Led content creation and collecting users feedback initiatives to support sales efforts and increase audience engagement.- Conducted extensive market research to align product offerings with evolving customer needs.Me and my team managed to gain 130 paid customers for our B2B platform during Year 1. More during the second year. -
Senior Digital Marketing ManagerGetcourse Feb 2021 - Oct 2023San Jose, California, UsGetCourse, a multinational B2B SAAS edtech product with 300+ employees and more than $14M revenue in 2021 and with 15.000+ active online educational projects operating in 6 countries.- Provided digital marketing support for GetCourse Platform’s launches in new markets, introducing GetCourse LMS to greenfield regions including Brazil, Spain, India, Germany, and Indonesia.- Achieved 3,500+ qualified B2B leads within six months, reducing cost per lead by 25% and driving adoption in new markets (Brazil, India, Germany).- Conducted market and competitor analysis, developed value mapping strategies, and optimized campaigns which helped to increase MQL leads volume by 258%.- Adapted quickly to market shifts; after January 2022, when international promotions were paused due to Russian-Ukrainian war, continued leading initiatives as CMO in Indonesia to grow the subscriber base through innovative ad campaigns and digital funnels.- Managed a team of 5 (two pay-per-click specialists (Google & Meta (Instagram & FB), an analytics expert, and two web designers) for two years, overseeing the development of landing pages, advertising creatives, email newsletters, and digital sales funnels.- Oversaw budgeting, KPI and ROMI tracking, post-campaign analysis in Excel, hypothesis testing, and reporting directly to C-level management. -
Head Of Marketing DepartmentEmagency Sep 2018 - Feb 2021EmAgency, a boutique-style digital marketing agency that specializes in creating digital marketing funnels to increase customer profits for selling online courses. Bought by GetCourse in 2021.- Developed value propositions and positioning for two major online projects, generating $350,000+ in revenue over a 1.5-year launch period.- Contributed to the successful completion of a key client project, resulting in an additional $16,000 in profit bonus for EmAgency.- Optimized brand positioning and refined key offers, enabling the successful launch of digital funnels with an average monthly revenue of $50,000.- Designed and implemented a TOFU, MOFU, BOFU sales funnel strategy that expanded top-of-the-funnel audience size by 4 times and helped the team to enhance revenue 3.5 times over 1.5 years.- Oversaw copywriting from A to Z (product naming, ads, emails, positioning, landing page texts, etc.) and Facebook / Instagram paid traffic launches (hands on and with a dedicated copywriter and traffic manager).
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Head Of Marketing DepartmentMonimamoni Llc Aug 2017 - Sep 2018a single-brand e-commerce shop specializing in selling luxury brands such as Fjallraven, Tumi, and Piquadro, with a focus on the CIS countries.- Increased monthly revenue from $20,000 to $60,000, achieving annual revenue of $800,000 and $500,000 in profit by implementing end-to-end analytics with Google Analytics, CRM tools, and Google Spreadsheets.- Optimized legacy Google Search Ads campaigns, enhancing performance and cutting costs by 75%.Introduced Facebook advertising as a new traffic source, increasing the project’s ROMI 300%.- Expanded the marketing team by hiring two advertising specialists and engaging a digital agency, ensuring the sustainability of high-performing campaigns and driving continuous improvements.
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Freelance Digital MarketerИп Кузнецов Jan 2014 - Jul 2016Digital marketing services for small businesses.- Designed and launched Google PPC campaigns for over 50 businesses, while overseeing the creation of 15+ websites, including landing pages, news portals, catalogs, and e-commerce platforms using WordPress and Prestashop CMS.- Managed small teams of 2–4 individuals to deliver projects on time and within a set budget.- Developed an online shop for a wooden furniture seller, launching PPC campaigns that increased conversion rates by 5 times and accounted for 33% of total purchases.- Created a digital marketing strategy for a laptop repair business, preventing bankruptcy multiple times and ensuring sustained profitability.
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Web AnalystAsktofix Media Jun 2014 - Jan 2015AskToFix, a digital marketing agency with a focus on providing services to the US, Canada, Australia and UK customers.- Optimized Google AdWords campaigns by analyzing performance, preparing reports, and optimizing landing pages for higher conversions and lower costs.- Set up Google Tag Manager and Google Analytics to track website traffic and monitor performance daily. -
Customer Support At Link-Assistant.ComBelprime Solutions Mar 2012 - Feb 2014Nicosia, CyBelPrime Solutions, a software company founded in 2004 developing and marketing technology products for the search engine optimization industry with up to 50 employees and more than 50.000 customers in US, UK, Canada, India, Australia, EU.- Provided customer support for a software company serving over 50,000 clients worldwide, managing inquiries via email, live chat,to ensure high customer satisfaction.- Consistently met and exceeded performance KPIs, earning recognition and performance-based bonuses.- Mastered effective communication and problem-solving skills through collaboration with the developers & marketing team to increase the user support efficiency. -
InterpreterTleit Llc Jan 2011 - Feb 2012- Provided crucial support to the team as professional translator and administrative assistant.- Translated legal contracts, agreements, and important business correspondence.- Contributed to securing lucrative contracts worth hundreds of thousands of dollars for the company.- Ensured accurate translations and effective communication for successful contract negotiations.
Andrei Kuzniatsou Skills
Andrei Kuzniatsou Education Details
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Minsk State Linguistic UniversityAnd Linguistics
Frequently Asked Questions about Andrei Kuzniatsou
What company does Andrei Kuzniatsou work for?
Andrei Kuzniatsou works for Altegio
What is Andrei Kuzniatsou's role at the current company?
Andrei Kuzniatsou's current role is Head of marketing and Product marketing manager.
What schools did Andrei Kuzniatsou attend?
Andrei Kuzniatsou attended Minsk State Linguistic University.
What are some of Andrei Kuzniatsou's interests?
Andrei Kuzniatsou has interest in Psychology, Marketing, Internet, New Technologies, Advertising, Science Fiction, Computer Music, Seo, Popular Science Literature.
What skills is Andrei Kuzniatsou known for?
Andrei Kuzniatsou has skills like Sem, Seo, Organic Search, Html, Css, Google Adwords, Web Analytics, Online Marketing, Seo Copywriting, Search Advertising, Google Analytics, Website Development.
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