Head Of Digital Marketing
CurrentResponsibilities:• Strategic leadership and management of the digital marketing team.• Oversight of various functions, including Performance Marketing, SMM, SEO, SERM, and other digital marketing areas.• Process reengineering within the team to enhance efficiency.• Recruitment and onboarding of new team members.• Development of the team’s professional skills and capabilities.• Development and implementation of digital strategies to achieve business goals and objectives.• Efficient budget management, monitoring, and cost optimization.• Participation in initiatives aimed at strengthening the agency’s brand reputation.• Active engagement in international conferences, seminars, and industry forums as a subject matter expert.• In-depth analysis and optimization of marketing campaigns.• Creation of actionable recommendations to improve campaign performance.• Consulting services, including client relations, participation in negotiations, briefings, and tenders when necessary.• Preparation of marketing performance reports for assigned areas.• Coordination with vendors, contract negotiation, and performance monitoring.