Andrei Stanciu Email and Phone Number

Responsible for the development of the marketing strategy for allocated brandsResponsible for the coordination of digital and e-commerce communication strategyDevelop new brands based on market trends and company objectivesManage and coordinate the marketing budgetHIGHLIGHTSDeveloped and implemented the corporate brand transformation from Vincon Romania to Beciul DomnescCoordinate the brand development for Beciul DomnescDeveloped and launched the corporate e-commerce channel beciuldomnesc.roResponsible for the development and launch of Sceptrus - Premium wine brand

Responsible for product range development and acquisitionsDevelop new products in line with market trends and technologies:Analyze current market and competitionPinpoint key market segmentsDevelop new products in partnership with company suppliersNegotiate prices and shipping conditionsDevelop company Marketing and Digital strategy and coordinate it’s implementation

Responsible for Local Store Marketing campaignsDevelop dedicated restaurant communication projects specific for each restaurant’s needs:New restaurant openings or restaurant remodellingMcCafe openings and communicationLocal partnerships developmentSales oriented campaignsValue oriented national campaigns developmentSales analysis

Responsible for Arctic and Grundig brandsDevelop the brand communication strategy for both Arctic and Grundig and implement brand communication projects specific for each brand: In-store visibility growth Online communication: o Website development and management (www.arctic.ro , www.arcticpentrutine.ro, www.grundigvision.ro , www.grundig.com.ro , www.grundigbeauty.ro ) o Newsletter development o Display campaign development o Promotional platform development (www.arcticdolcevita.ro) o Google adwords campaigns o Social Media Channels management (Facebook, Youtube) POSM development Video Content development National brand promotional campaign New product photo sessions PR projects Manage relationship with agencies (creative agencies, media agencies, production agencies) Asses the results of the communication projects Brand budget management

Active cosmetics divisionBrands: Vichy (deodorants, hair care, young skin care) Assist in developing the National Brand Marketing Plan Developing and adapting brand plan for the local market needs  Assist in the planning of the ATL and BTL campaigns Plan future campaigns Assess past campaigns and plan future marketing campaigns based on drawn conclusions Develop and implement national promotions and marketing campaigns Skin Health Month national promo campaign Aminexil (anti hair loss product) autumn campaign  Plan and implement sampling/education campaigns directed at students Development of promotional packages  Pharmacy market understanding: o interpretation of the market data evolution o needs and wishes of pharmacists o pharmacy visits Plan and prepare new product launches Maintain a close relation with the sales team and suppliers

Hair care category; responsible for Clear and Sunsilk Assist in Implementing and Coordinating the National Brand Marketing Plan at a regional level Plan and implement national promotions Develop promo packages Adapting international communication to local market needs Planning and implementing sampling activities Planning and implementing a Clear education campaign Media planning Budget and sales target planning Market and consumer understanding Plan new product launches