Andreia Capelo Email & Phone Number

Dubai, United Arab Emirates

Dubai, Dubai, Emirados Árabes Unidos

◦ Brand Strategy Development:Create and implement strategies to enhance brand awareness and market position.Conduct market research to identify new opportunities, consumer preferences, and market prices.◦ Brand Positioning and Messaging:Maintain the brand’s unique value proposition and ensure consistent messaging across UAE and GCC countries.Improve brand guidelines for consistency in visual and verbal communication.◦ Marketing Campaigns:Collaborate with the marketing department to share commercial plans and create relevant EDM, SMS, and digital marketing content.Review and approve all marketing content to ensure alignment with brand goals.Provide innovative ideas and feedback to enhance marketing materials and campaigns.◦ Budget Management:Develop the yearly brand budget, ensuring alignment with strategic objectives and financial targets.Allocate and upload brand expenses to the correct cost center, ensuring accuracy.Implement cost-saving measures to optimize budget utilization.◦ Market Analysis:Analyze market trends, consumer behavior, and competitor activities to inform strategic decisions.Utilize data analytics (Power BI) to measure brand performance and identify improvement areas.Conduct quarterly benchmarks to analyze competitors' prices and identify pricing strategies.◦ Customer Relationship Management:Ensure strong customer relationships by consistently exceeding expectations.Track Net Promoter Score to maintain it above 90% monthly.◦ Brand Performance Monitoring:Review and assess brand performance using key metrics like Average Sale per Ticket, Customer Conversion, and Items Per Transaction.Implement corrective actions and strategies to boost KPIs.◦ Leadership and Team Management:Lead and mentor a team of 40 people across 10 stores in 4 countries (UAE, Kuwait, Qatar, Bahrain)Foster a motivating work environment to achieve brand objectives.Analyze and adjust monthly schedules weekly for efficient staffing during peak hours.

Dubai, Emirados Árabes Unidos

◦ Goals and Objectives:Set goals and objectives for Outlet Stores.12% sales growth in 3 months comparing LFL.Increased Yearly AVG sale by 15%.◦ Operations:Oversee operations to ensure efficiency.Monitor store KPIs to achieve excellence.Identify operational bottlenecks and suggest solutions for improvement.Ensure compliance with the company’s policies and operational guidelines.◦ Scheduling and Teams:Analyze & approve store schedules to ensure the normal operation of the store.Interview new store employees.Weekly KPI’s meeting to make sure that everyone was aligned with the goals of the brand. ◦ Reporting and Analysis:Create reports for upper management.Analyze FO Evaluation, guiding the staff to improve their performance.Analyze the ideal stock for all stores and ensure it is always aligned with our sales contribution.◦ Promotional Campaigns:Build action plans for promotional campaigns to increase sales.

Emirados Árabes Unidos

◦ Managing Sacoor One Website - DXB & PT;◦ Updating product content on the Website;◦ Select product and stock for Online and manage stock availability;◦ Do weekly reports for E-commerce stores in terms of sales and KPI's◦ Making Photoshooting's twice a year;◦ Creating all the content for Sacoor One Website;◦ Managing Sacoor One Social Media (FB & IG)◦ Approving and ensure implementation of action plan for E-commerce;◦ Implement all logistics, legal, and other requirements of ecommerce;◦ Ensure omnichannel in terms of price strategy;

Emirados Árabes Unidos

◦ Develop Training Manuals contents (divided for all Sacoor One team) - WorldWide;◦ Give training to teams;◦ Develop Training Reports and Evaluation Forms;◦ Revise audit table every 6 months of all Dubai Stores;◦ Develop Audit reports for stores;◦ Propose action to reduce negative points in audits;◦ Develop Season Report Evaluation with customer comments - CRM;◦ Collect product inputs from store teams;◦ Analyse % items sold by color and ref and family and season;◦ Organize file with items bought per type and season;◦ Control and approve store expenses and operations related◦ Control store budgets and operations related budget;◦ Request budget approvals needed for any operation;◦ Request budget compensations when needed;◦ Do and apply store events and celebrations;◦ Prepare organize and execute all photoshooting process 2 times a year;◦ Rename all photoshooting selected photos;◦ Description briefing to freelancer and close control of timelines;◦ Organize all documents legal required to each store;◦ Manage all contracts related with store operations and renew them on time;◦ Fill forms to request board signatures;◦ Evaluate the needs of bags and suit covers worldwide

Damansara, Estado De Selangor, Malásia

◦ Opening and closing of store;◦ Personalized customer service;◦ Provide team knowledge about store goals;◦ Teach sales techniques and their ONE service to the entire team;◦ Management of store marketing (change the mannequins, showcase,marking and exchange of prices and creativity);◦ Ordering for Stationery;◦ Assistant Shop Assistant with the company's human resources;◦ Requisition of the necessary material for the store (cleaning products,office products, marketing material);◦ Cleaning control of the interior and exterior of the store;◦ Control and management of warehouse storage;◦ Reception of merchandise and its exhibition in the store;◦ Follow-up to the auditor in monthly audits;◦ Sewing service management;◦ Make customer markings of items for sewing arrangements;◦ Do maintenance report every month;◦ Make monthly schedules and ensure the normal functioning of thestore;◦ Conducting and controlling monthly inventories;◦ Ensure variety of stock displayed in the store;

Lisboa

◦ Opening and closing of store;◦ Personalized customer service;◦ Provide team knowledge about store goals;◦ Teach sales techniques and their ONE service to the entire team;◦ Provide training for new staff members;◦ Management of store marketing (change of mannequins, showcase,marking and exchange of prices and creativity);◦ Ordering for Economat;◦ Assistant Shop Assistant with the company's human resources;◦ Requisition of the necessary material for the store (cleaning products,office products, marketing material);◦ Cleaning control of the interior and exterior of the store;◦ Control and management of warehouse storage;◦ Reception of merchandise and its exhibition in the store; ◦ Follow-up to the auditor in monthly audits.

Loulé, Faro, Portugal

◦ Opening and closing of store;◦ Personalized customer service;◦ Provide team knowledge about store goals;◦ Teach sales techniques and their ONE service to the entire team;◦ Provide training for new staff members;◦ Management of store marketing (change of mannequins, showcase,marking and exchange of prices and creativity);◦ Ordering for Economat;◦ Assistant Shop Assistant with the company's human resources;◦ Requisition of the necessary material for the store (cleaning products, office products, marketing material);◦ Cleaning control of the interior and exterior of the store;◦ Control and management of warehouse storage;◦ Reception of merchandise and its exhibition in the store;◦ Follow-up to the auditor in monthly audits.

Loulé, Faro, Portugal

◦ Opening and closing of store;◦ Personalized customer service;◦ Presentation of the brand and articles;◦ Achievement and achievement of store sales objectives; ◦ Conducting monthly inventories;◦ Store replacement;◦ Change of mannequin;◦ Warehouse organization and storage;◦ Reception of goods;◦ Cleaning and store organization.

Loulé, Faro, Portugal

Holiday Season Sales AssistantPersonalized Customer ServiceStorage keeperStock Management

Faro, Faro, Portugal

Customer ServiceStock Management CashierOnline Store ManagementStore Management

Olhão, Faro, Portugal

Customer ServiceStore housekeepingStock replenishment

Faro, Portugal

Commercial Technician Course (Professional Internship)Customer ServiceStore HousekeepingStock Management

Faro, Portugal

Customer ServiceBar cleaning

Faro, Portugal

Commercial Technician Course (Internship)Customer ServiceStore housekeepingSales Assistant

Olhão, Faro, Portugal

Customer serviceServe the tablesRestaurant Cleaning

Olhão, Faro, Portugal

Tables ServiceCustomer serviceQuick mealsReceive shipment