Development and implementation of the Brand strategy.Developing the marketing strategy for new and existing productsOverseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentationsGuiding the day to day activities of the marketing team.Ensuring that the marketing objectives are implemented by the marketing team.Work closely with product management team to define marketing materials and programs.Manage social media presence and direct programs to improve social media reputation and recognition.Developing and delivering marketing and communications strategies for the organisation.Undertake continuous analysis of competitive environment and consumer trends

• January 2011 to date - Marketing and Projects Manager at the company All4laser, reputed company in the field of aesthetic medicine. Functions: coordination of several projects related to health, nutrition, wellness and aesthetics. Contact with suppliers and customers, development of marketing campaigns and advertising, market analysis, prospecting and client acquisition, developing sales and marketing strategies, analyzing the sustainability and profitability of projects , market research, conducting promotional campaigns, coordination of team projects.

• September 2009 to November 2009 - Administrative Assistant in All4laser company, reputed company in the field of aesthetic medicine. Functions: coordination of all administrative work including invoicing, payroll processing, archiving, contact with suppliers, consumables, contact with customers, fleet management, direct assistance to members of Board, responsible for implementing measures of cost containment, responsible for implementation and monitoring of professional internships .

• May 2008 to May 2009 - Member of AIESEC (NGO) - the largest international association of students which aims to develop professional and social skills and promoting international internships (www.aiesec.org) in which I was Director of Corporate Relations department at my local committee (AIESEC Lisboa Católica) during the term 08/09 performing functions like raising internships and partnerships, team management and market research.

Curricular internship in the field of journalism and collaboration with the Newspaper Cidade Viva where I held journalistic functions such as writing news articles and interviews.