Andrew A. Email & Phone Number

Edinburgh, Gb

London, Gb

● Marketing Strategy and GTM● New Markets Development● Marketing and Product Analytics● Performance marketing ● SMM, SERM● Budgeting and reporting

Global, Ck

● CMO + CPO roles● Managed of 30+ people in the department● Marketing Strategy, Product Strategy, New Markets Strategy● Product department management● Performance marketing and Marketing Analytics● SMM, ORM, Influence marketing● Budgeting and reporting to the board members

InvestMachine - a Venture Builder in the Crypto and Web3 Space. We create ventures that provide new economic opportunities to people all over the world.● Marketing strategy● Product marketing strategy● Influence marketing● Offline and online conferences

Lausanne, Ch

● Created and led marketing department● Performance marketing, Affiliate marketing● Content SEO and social media marketing● OKRs, KPIs, MROI, budgeting, reportingDuring my work at YouHodler, I was able to:1. Develop a new marketing strategy2. Acquire almost 1M users to the platform3. Increase the number of active users to 220K4. Increase the number of clients by 6,640%5. Increase MAU by 45,000%6. Get the x3 time higher activation rate7. Hold the avg. MROI at 5.3

Limassol, Cy

● Day-to-day administrative and operational functions of the marketing● Media planning and budgeting● Creation and implementation of the promos● Leading the online and offline acquisitions around the globe● Managing the advertising production● Managing marketing automation system● Managing a CRM system and loyalty program● Supporting sales department and company growth

Тверской, Москва, Ru

● Created and led marketing department● Online and offline acquisition● Partnership marketing management● Special marketing projects● Social media marketing ● Content marketing and YouTube production

Ann Arbor, Mi, Us

● Compliance with international advertising standards● Work with Domino's Pizza Europe marketing calendar● Press, outdoor, and indoor advertising● Social Media Marketing● Cross-promotion with Coca-Cola and LiveJournal● Analysis of the effectiveness of promo activities● Reporting and budjeting

Development and implementation of promotions to stimulate trade turnover. Development of long-term and short-term promotions, both for the entire chain and for individual stores.Development of advertising messages, slogans, and layouts for promos. Advertising and POS-materials production. Planning and organization of joint marketing activities with suppliers. Marketing support for each store of the network, from posters and flyers to the placement of POS-materials.Merchandising. Work with planograms of trading halls and racks. Photographing shelves with goods, working together to optimize the assortment with category managers. Participation in the development of a trading network classifier for all goods in the supermarkets.Monitoring of retail prices of competitors for all product groups. Work with agencies, training auditors. Verification of the work of auditors. Maintaining a database on monitoring, reporting.Media planning for the year, half year, quarter, month. Maintaining commercial and accounting documentation.

Management of the advertising department of the agency (two managers and two designers). Development of marketing and strategic initiatives, from identifying needs and media planning to promote and reporting on the effectiveness of the activities. Writing scripts for audio/video commercials, compiling promotions scripts. Branding and brand management. Search for new promising areas of company development. Search for customers, negotiations, and presentations to the top-managers of the companies.

Marketer, BTL-specialist. Full management of the BTL-direction of the enterprises "Siberia Motors" and "West-Siberian Alliance". Work with brands Opel, Chevrolet, Cadillac, Hummer. Creating audio-video commercials to promote sales. Carrying out promotional and event events, such as Weekend Chevrolet, Drag Racing, Motorist Day, Russian Flag Day, and others. Presentations for television and print media. Control over compliance with General Motors and AvtoVAZ standards in the exhibition hall.

The marketer in the singular. Full management of advertising and sales promotion. Pricing and promotion management for various departments. Creation of sales promotion programs for specific points and for the brand as a whole. Strategic and media planning for all divisions. Maintaining POS, indoor and outdoor advertising. Shooting video and audio commercials. Solving issues of corporate identity in a different point of sales. The increase in sales of the company during my work by 30%.

Full advertising support clients of the agency. From the development of the promotion program and compiling media plans to the immediate implementation. Shooting video commercial, making audio clips, conducting promotions, presentations. Reports on marketing efficiency and financial activities.

Moscow, Ru

Working with vodka brands "Five Lakes" and "National Currency". Management of product promotion in the regions of Russia (Sakhalin, Ivanovo, Irkutsk, Kamchatka, Vladivostok, Krasnoyarsk).Development of promotion programs for each specific region. Monitoring regional markets and competitors' activity (SKU, face). Preparation of analytical reporting. Ordering POS-materials and sending to the regions.

Work with the standards of merchandising companies and complying with the rules of layout the goods.Cooperation with key retail stores in the city (large supermarkets 40 outlets per week).Monitoring of own distribution in retail outlets.The establishment of friendly contacts with the leadership and top-managers of supermarkets. The layout of goods on the shelf (if necessary) according to the planogram of the company.Placement of POS-materials on retail outlets (prints, wobblers, shelf talkers, etc., etc.).Keeping a report on the work of sales representatives (checks).Receive bids from outlets, if necessary.Daily reporting on Face, SKU. Daily monitoring of competitors.

Managing BTL-promo for the company's customers. Organization of promotions for Beeline, MTS, Omsk Bacon, Siberian sausages, Sladonezh, Martini, Olmek Tequila, Philipp Morris (cigarettes);The hiring of promoters. The organization of the place of the promo activity. Delivery and installation of promotional racks. Payments to promotional staff. Reporting for management.

Master'S Degree, Marketing

Bachelor'S Degree, Marketing