www.futurexperience.solutions

Professora e Orientadora Técnica do PAEX - Programa para a Excelência

Responsible for Strategic Planning, Market Intelligence, Commercial Intelligence, Value Proposition and Customer Experience areas.Transformation of the company's positioning to focus on the Client. Construction of Customer Experience area. Implementation of the life cycle strategy and methodology, including improvements in the customer’s journey.Revision of the segmentation model, expanding the commercial vision for a healthier clients’ base, besides construction of monitoring metrics, commercial and relationship actions.Revitalization of Bradesco Private Bank's image in the market, construction of a new Brand Guideline, launch of ATL campaign, events and development of new digital communication channels focused on clients’ segmentation.Company launches in Social Network, including industry awards PR strategy.

Company from Bradesco Group specialized in financial products for Major Retailers. In addition to the management of Amex Acquirer, added responsibility for 18 Partnerships and / or Joint Ventures, totalizing approximately R$ 11 billion in assets.Responsible for business transformation and reconstruction (turnaround) of Banco Bradescard's P&L, as well as the management of the P&Ls of all partnerships. Increase of operation’s net profit by 145%.Building relationships with major retailers, renegotiating contracts, reviewing the product line and credit models.Implementation of 2 new partnerships: C-Nova (Via Varejo) and Sodimac Group.Innovation through digital projects, with focus on sales facilitation and relationships: sales platform with automatic approval model, 100% digital, specific app for each partner and revitalization of POS’ service.Implementation of the new segmentation model and life cycle rule based on the profile of each industry / partnership and consumption behavior.Transformation of the company's culture, relationship strategy, positioning, institutional identity, besides new communication channels with clients.Implementation of goals and campaigns - with bonus results – for Bradescard’s teams.

Transformation of the business and "turnaround" of the operation, generating more than 480% growth in Net Profit.Strategy implementation with focus on the customer, investment in benefits, review of the product lines and value propositions.Launch of new products, pricing strategy and balance between B2C and B2B lines of revenues as well as the Acquired Amex portfolioBrand revitalization, Centurion card line and Membership Rewards loyalty program.Construction of life cycle strategy, targeted campaigns and high impact promotional activities.Approximation of the relationship with the flag, implementation of international projects and tools for recognition, segmentation and operational efficiency.Head of the Marketing Committee of ABECS (Brazilian Association of Credit Card and Services Companies)Head of Amex Acquirer, responsible for the operating model restructuration, growth of 40% in the result of prepayment of receivables, 7% growth in revenue from management fees, reduction in operating costs and an increase in the overall results by 28%.Responsible for several projects such as: Processing Platform Migration to Brazil, Development of Multivan Processing, and Integration with CIP.

Responsible for Private Label Credit Cards marketing area Construction and launch of the Elo brand in the market.Strategic partnerships with Luxury market and negotiation of institutional benefits such as Cinemark and Shopping Iguatemi.Management of ATL, BTL, and digital communication strategy for Amex, Visa, Mastercard and Elo Products, distributed by Bradesco.Implementation of AXP Advertising Review Board.