Andrei Bob Email & Phone Number

Cluj-Napoca, Cj, Ro

Romania

Romania

Responsible for driving the growth strategy for the Oral Healthcare category in the Dental Professionals Channel.I developed and implemented the Professional Marketing and Sales strategy for the entire countryDirectly, I lead a team of 5 Medical Sales Representatives. Indirectly, I coordinated the activities of 2 sales teams from 2 distributors, summing up over 40 sales agents, working closely with their direct managers.I acted as a Key Account Manager and a Distributor Manager, negotiating contracts, commercial conditions and trade marketing campaigns with 2 national distributors specialized in dental products.I managed all sales-related activities, from planning, forecasting and synchronizing with supply chain, pricing officers and the finance department.I organized Medical Events and Trainings in which I trained doctors on how to use and recommend our products and I was also invited to other student and medical events as a guest speaker.I created new partnerships with Universities, Associations and other stakeholders to participate as a partner, as a sponsor, or as an exhibitor at different congresses and fairs.I managed a close relationship with Key Opinion Leaders.During my leadership, Romania was recognized as a best practice example and I was invited several times to share my strategy and our results with other neighbour countries in South-East Europe.In May 2020 I was selected to represent our market at the biggest dental fair in the world, IDS Koln, where I was recognized by the German Marketing Leader and offered a symbolic “Star of the Day” award.

România

In Aug 2019 I participated in an intensive one-week Lean Leadership training in Warsaw, Poland.After I successfully implemented Lean management principles in my department, I was selected to be a Continuous Improvement Agent and to train other colleagues and departments.I trained other teams in Lean methodology in Romania and in neighbour countries like Bulgaria, Croatia, Hungary and the Czech Republic.

Considering my digital capabilities and my approach to training and development, during the lockdown, in 2020, I offered my help to the Global Capabilities Team to contribute to the creation process of new trainings for the Ultrasound department.

România

I joined Philips in the early stages of the implementation of a new category of products in Romania, the Oral Healthcare category, part of the Personal Care department.I was responsible for building from the ground up this business in the Transylvania area, covering 14 counties.My main responsibility was to build awareness and recommendations in the Dental Professional community so that the doctor’s recommendations to their patients will drive the sell-out from distributors, retailers and online stores.I partnered up with local doctors to develop special incentive programs, marketing and branding campaigns.I teamed up with the DP distributor, working closely and coordinating the direct sales of more than 10 sales agents.I created great relations with Dental Universities and Medical Associations to be their trusted partner in their medical events and conferences.I manage to generate great results, with almost 50% of the total sales in Romania coming from my area.I contributed to the development of the Marketing and Sales Strategy for the entire country.In Feb 2018 I was promoted to the newly created National Business Development Manager position, to build further the growth strategy for the entire Romanian market.

Județul Cluj, România

I joined GSK Romania for a determined period contract of one year, covering a maternity leave.During this time I managed to promote and grow the sales of OTC products like Coldrex, Parasinus, Sensodyne, Paradontax, and other products.I maintained a good relationship with Healthcare Professionals, Key Opinion Leaders, pharmacists and local pharmacy chain managers.I coordinated my activities with sales agents working at 4 different distributors, making double visits, dedicated offers and common campaigns.I improved the merchandising of OTC products by using local solutions.

Județul Cluj, România

I was responsible for finding and implementing solutions to grow the sale-out for well-known brands like Milka, Jacobs, Halls and others.I was mainly involved in Merchandising and Trade Marketing activities using standard planograms, local relations and personal creativity to increase shelf space and product visibility.I made several Merchandising projects that were recognized by the regional management team and the trade marketing central team.I negotiated secondary placements, counter displays, temporary and permanent stands that made our brands stand out from the competition.I worked closely with the distributor sales team to help them make better deals at key local clients.

Județul Cluj, România

I was responsible for direct sales, distribution, merchandising and the implementation of Trade Marketing campaigns.In 2010 I was promoted to be the Back-up Sales Representative, a position with higher responsibilities and involved in distribution planning and route optimization process.I was also selected to be the point of contact for improvement ideas and solutions and I was awarded for my contribution to the “Tell your idea” program as I was the most active local employee.

Licentiate Degree, Marketing

Bachelor's degree research work title: ”Challenges and benefits of implementing Lean Management Principles in romanian companies.” Core.

Master'S Degree, Human Resource Management

Core competencies: Strategic HR management Performance management Organizational performance assessment Organizational behavior Change.