As a Product Owner my main responsibilities are related to Salesforce Financial Service Cloud & Salesforce CRM:- align globally with other NN markets for defining the strategy and priorities- provide input from the local strategy for Romanian market into the Global strategy- develop backlog according to agreed prioritiesmanage internal stakeholders to mitigate dependencies and align on timelines- actively participate in the definition of product vision in the Global squadsonboard new colleagues on Salesforce environment and company procedures- train and mentor peers in Salesforce solutions

In the first 6 months I energized the Product Owner role for Salesforce Marketing Cloud implementation:- defined the business requirements & customer journeys - coordinated with IT stakeholders for defining a proper data structure that supports the integrations between Salesforce, CRM system and third-party tools- contributed with input to technical solution's architecture - coordinated internal stakeholders (Finance, Legal etc.) in order to develop newly required processes generated by tool's implementation- defined UAT plans and coordinated teams for ensuring acceptance criteria are met- coordinated health-check process after launching the solution into production.Ongoing responsibilities:- define the customer strategy for 2022- propose automation of existing and new campaigns- support growth with lead generation and nurturing initiatives

As a Senior E-Commerce Product Specialist I work on a daily basis in managing and maintaining Huawei's online store in Spain (https://consumer.huawei.com/es/): - Manage the full lifecycle of online products for successful launches; - Collaborate with UX/UI designers in order to provide smooth customer flows and content necessary for marketing activities (launches, campaigns etc.); - Create the strategy for assigned product lines (promotions & online actions); - Collaborate with Huawei's HQ in order to optimize the supply chain for orders; - Analyze and report store's activity in order to generate insights for strategies going onwards; - Coordinate email marketing in order to optimize the delivery and timing of campaigns; - Collaborate with local team in Spain to synchronize GTM and other activities between online and offline. Achievements: - Built strategies for selling out accessories and wearables that were in stock but were not ordered; - Built product bundles based on insights in order to maximize store's KPIs;- Enriched reporting insights with additional data and integrated the insights in the product strategy

Product Management: - manage and develop products portfolio for two major business lines: patisserie and chocolate;- develop product strategy and business plans for the assigned product portfolio- understand market needs and lead initiatives to develop products that meet customer's expectations (e.g. benchmarks);- support business development plan, long-range plan and other marketing activities- coordinate promotion and communication for the campaigns developed- represent the portfolio initiatives in front of internal and external stakeholders- develop and implement dedicated campaigns for B2B customers- manage relationship with agencies that support Puratos digital activities and marketing collaterals development- develop mid and long term strategy and plan for e-commerce growth Project Management:- developed and launched the e-commerce platform for B2B customers in Romania- coordinated with Global E-Commerce team for planning and monitoring project's development;- acted as a liaison between Global E-Commerce team and service providers in order to successfully set and develop the platform in Adobe Experience Manager- coordinated content operations for implementation in the CMS (Content Management System); - synchronised with Sales department for platform positioning among our clients- trained entire sales force team regarding post-launch activities- ensured quality standards were met and all components were set for go-live- provided input and guidance to Global team regarding local market's specifics- post-launch development plan to ensure platform's success long-term.

Product Management:Led Enel's entire product lifecycle design, development, and implementation.Conducted competitive landscape research and customer needs analysis.Forecasted and reported KPIs, defined product positioning, and pricing schemes.Contributed to Salesforce and SAP platform implementation.Acted as a liaison across cross-functional teams.Product Marketing:Developed and executed marketing plans, reported campaign performance, and ensured timely localization of materials.Salesforce Marketing Cloud Management:Translated stakeholder needs into Salesforce Marketing Cloud campaigns.Orchestrated multichannel campaigns and analyzed performance.

- Developed and implemented initiatives to improve customer experience for company's products and services (e.g. improve in-store experience, flawless first touchpoint with Enel, deliver a qualitative customer journey); - Proactively built solutions for customers' needs - tailored offering according to their location and needs;- Registered, analysed and handled inquiries and commercial complaints- Worked as a liaison between other functional areas including Business Development, Research and Development, Planning and Sales to meet customer’s requests and deliver high-quality experiences- Facilitated problem resolution to meet customer demands and department objectives

- Developed in-store plans and activities with the team in order to successfully achieve sales objectives- Achieved assigned sales targets and became expert in understanding and driving sales through identifying customer's needs and proactively cross-sell and up-sell- Researched competitors, account history to maximise conversion from prospect to customer- Developed and maintained an effective planning and strategic partnership with B2B customers - Ensured compliance with carrier's service agreement- Worked closely with the Shop Manager to customise the best solution and offer for customers- Collaborated with Orange support functions to solve customers' issues- Supported a national campaign (GTM for TV services) - achieved the highest values for campaign's objectives and KPIs - Offered support to maximise team's efficiency in reaching sales objectives and providing a qualitative customer experience.

- Coordinated and managed trade marketing activations locally and implemented global programs in the local market- Acted as a liaison between retail communication/information and business to ensure that relevant stakeholders have the right insight and level of information for future decisions- Lead the analysis and evaluation of trade marketing activities and made recommendations to improve performance- Adapted, created and implemented training content and activities on LG's products, services and technologies at Channel and Customer level to optimise conversion from prospect to customer - Created incentive and motivation programs within channel to achieve desired sell out targets - Developed a regular contact strategy with designated channel contacts and support staff to ensure compliance of all key LG's activities- Actively involved in supporting and implementing regional trade marketing plan- Designed and implemented offline local promotion activities