As the Content & Social Media Manager at Digi FM, I play a pivotal role in shaping the station's digital presence and ensuring its brand resonates with our audience across multiple platforms: - Oversee the daily operations and maintenance of the Digi FM website.- Ensure content is current, engaging, and aligned with the station’s brand voice.- Implement SEO strategies to increase organic traffic and improve search engine rankings.- Develop and execute social media strategies… Show more As the Content & Social Media Manager at Digi FM, I play a pivotal role in shaping the station's digital presence and ensuring its brand resonates with our audience across multiple platforms: - Oversee the daily operations and maintenance of the Digi FM website.- Ensure content is current, engaging, and aligned with the station’s brand voice.- Implement SEO strategies to increase organic traffic and improve search engine rankings.- Develop and execute social media strategies to enhance audience engagement and grow our follower base.- Manage and curate content for all social media platforms including Facebook, Twitter, Instagram, TikTok and Youtube.- Monitor social media trends, respond to audience interactions, and foster a community around the Digi FM brand.- Analyze social media performance metrics and adjust strategies to optimize results.- Distribute content across multiple channels including app, newsletters, podcasts, and streaming platforms.- Coordinate with different departments to ensure cohesive and timely content dissemination.- Use analytics tools to track and report on website and social media performance.- Generate insights from data to guide content strategy and improve engagement.- Present regular performance reports to the management team, highlighting successes and areas for improvement.- Plan and execute paid advertising campaigns on social media and other digital platforms.- Manage budgets and ensure campaigns are cost-effective and deliver a high ROI.- Monitor and analyze campaign performance, making adjustments as needed to meet objectives. Show less