"[...] I appreciate that Andrei, with his own entrepreneurial experience, proved to be a pragmatic and results-oriented player seeking low-hanging fruit opportunities and remaining agile. [...]"- Thomas Butter, the founder of Movaia.comDigital Marketing for Tech Businesses. Our Agency develops & operates marketing campaigns from concept to implementation through:Outbound marketing for short-term results:- Facebook, Google, Instagram [...] Ads- Automated omnichannel workflows using Cold Email Outreach and LinkedInInbound marketing for long-term results:- Search Engine Optimization- Content Marketing- Social Media Marketing- Email Marketing

One Extension. Exponential Growth of Your WooCommerce Subscriptions Revenue.

Objectives:1. re-positioning2. new brand development3. promotion4. sales

Objectives:1. re-positioning2. new brand development3. promotion4. sales

RESPONSABILITIES:- Lead marketing team- Create and run brand strategy- Increase brand awareness and loyalty- Improve customer experience, for B2C mainly- Increase sales and profit of coffee shops and franchise- Create and develop new products and servicesB2B MARKETING:Objective - generate qualitative leadsStrategy - lead generation funnel:1. Generate qualitative traffic using: Content marketing, Social Media Marketing, SEO, SEM.2. Land the users on the landing page http://tucanofranchise.com.3. Lead nurturing, using automatic newsletters, social media and direct communication.Other activities both for B2C and B2B: events, presentations, brochures, influencers, franchise brokers etc.B2B (PARTNERS) MK SUPPORT:- Preparing the Annual Marketing Plan, with monthly activities, each described as case studies, with links to editable mockups.- Q&A Marketing support for partner teams- Marketing manual - detailed instructions on how to organize coffee shop opening, how to promote your social media page, how to increase sales or profit etc. (over 30 ready to use guides) - Global campaigns - new product launch. Concept creation, product positioning, naming, photo/video shooting, design of marketing materials (menu boards, flyers, people stoppers, posters, social media images/video etc.). Everything is sent to partners and a global Facebook Advertising campaign is launched, with a precise targeting.- Quality managementPROJECTS:1. Develop Marketing strategy for 2017-20202. People like People (social project) - http://lovepeace.coffee/en/category/people-events/people-like-people-en/3. B2B lead generation funnel (over 100 leads monthly)4. New web site for blogging, with non-commercial positioning, to improve Content marketing http://lovepeace.coffee5. New landing page for B2B funnel http://tucanofranchise.com6. ”Summer of love” series of events concept7. Mk manual8. Video spot shooting https://www.youtube.com/watch?v=07oNXSjtg08

After Managing Director duties, I took all agency financial, budgeting and forecasting tasks. Also insured further development of the team, following main digital and customer satisfaction trends. Our clients were:Samsung, Coca Cola, Nestle, Oriflame, Efes, Mondelez, Moldcell, Rompetrol, Purcari etc.

Have been in charge with all operational processes of the agency. Builded a high performance and motivated (9 specialists) team, based on fresh profits generated in 1 year. Strategic campaigns development and project implementation. Top clients key accounting. *Digital Lab is the digital agency of VivaKi Moldova

Plan digital campaigns for our top clients and their brands (Mondelez, Oriflame, Moldcell, Nestle etc.), using all available online channels, tools, content types, combining media insights and creative ideas. Insure user friendly approach to all touch points. Measure, optimise and report campaign results.

Creation of a SMM media plan, organization of a training for the NEXUS team and general consultancy for entire period. About Nexus Moldova - http://iasci.info/v2/what-we-do/nexus-moldova

Responsible for web communication:- Manage and develop digital Owned Media: web sites, mobile apps, social pages, digital tools etc.- Web advertising (strategic planning, media planning, media placement, monitoring, reporting etc.)- Social Media Marketing (content strategy development, customer support monitoring, reporting, content generation, planning engagement activities, etc.)

"Social Media ROI" project development- Scope: Create and introduce an action plan which, implemented by local brands, will enable proper and aligned measurement of Social Media ROI- Purpose: Benchmark Social Media with other online and offline Media, based on ROI criterion. Give managers insights for investment decisions- To insure project feasibility were held meetings with biggest market players – Adobe, Google, Facebook- Output: step by step action plan, tips on how to generate measurable revenue content, conversion tracking methods, “how to” use Google Analytics, .xls ROI calculator with formulas, graphs and tables ready to use

SEM, SEO, etc.