▶️ Led the development of targeted product initiatives for non-resident users, resulting in a 17% ARPPU increase and a 50% reduction in acquisition costs.▶️ Successfully optimized unprofitable segments, improving P&L performance by 2x through strategic pricing and migration initiatives.

▶️ Managed a cross-functional team of 12 people (marketing, sales, finance, production and quality control departments). Synchronized the work of the departments through quarterly stratsessions with setting and updating the company's goals and KPIs of all departments, controlled implementation through weekly and daily calls. Backlog and task management were managed using ClickUp-Notion-Miro stack.▶️ Built the infrastructure for the project functioning (website with educational products catalog, LMS for courses, tracker application for marathons, chatbots and mailing channels, online cash registers and Cash Flow accounting).▶️ Monitored the entire tree of user journey metrics (marketing → sales → product → repeat sales). Achieved growth in subscription base quarter to quarter 17%. Growth in revenue quarter to quarter 22%.▶️ Developed 5 educational b2c products from scratch ranging from 14 to 180 days. Through a strong discovery process (market and competitor analyses, quantitative and qualitative user research) managed to achieve product averages: CR = 70%, NPS = 95%, 17% referral purchases (12% is considered good in the market).▶️ Negotiated, defined business requirements and managed expectations of b2b customers of flagship "performance review and development" training. The training was delivered 3 times in 2023 for IT teams ranging in size from 20 to 50 people.▶️ Monitored project financials, performed budgeting, monitored company profitability. Raised investment in the project. Reported monthly to investors on performance results.▶️ Successfully led the development and scaling of the B2B product line, culminating in the acquisition of this segment by a major corporate university in early 2024.

▶️ Built from scratch and managed a cross-functional team of 9 people (development and design, marketing, content). Managed a development team using Agile methodology (in Jira).▶️ Conducted a total of 170 custdevs in 1.5 years, together with the team 3 times completely redesigned the application concept. Each time I thoroughly analyzed competitors to identify their strengths and weaknesses.▶️ Built the entire product part (using User Flow and CJM) for the web and iOS version of the app, in partnership with CTO wrote the technical specification for the development.▶️ Attracted 250 paying users in AppStore, 4.7/5 mark in the market, conversion from download to purchase: 8% (average for edtech apps 7%).▶️ Negotiated with English language school owners to deliver our API to their site for practicing written English with the bot. Launched 3 pilots for a total audience of 5700 people. Stakeholder satisfaction rate is 90%.▶️ Built the startup's financial model, showed initial traction and convergence of unit economics. Built a strategy for the development of the application for 3 years in advance and sold a stake to a French accelerator, leaving the management to the partners who moved to France on a startup visa.

▶️ United the student council of 7 large faculties of Moscow State University under a single umbrella structure for the exchange of experience and relevant developments, as well as the rapid gathering of cross-functional teams for the implementation of projects.▶️ Optimized the processes of briefing, maintaining communication with faculty stakeholders (deans and deputy deans) and presenting project solutions to them, which reduced the time for approving projects by 50%, and in some short projects up to 90% (a week from idea to budget allocation instead of 1.5 months).▶️ Assembled a team of 30 people (with project employment), implemented 40 projects (running club, inter-faculty courses, charity fairs, deployment of wifi networks, printed university newspapers, purchases of equipment for dormitories, etc.), which were attended by more than 2,000 employees and students of Moscow State University. The total realized budget was 10 Million rubles.▶️ During peak months, led up to 7 projects in parallel. Each was completed on time and successfully put into operation.