I deconstruct and reframe Client problems until they make sense. I observe and deeply empathise with people. I look at industries & categories with fresh eyes. I wander off to dream and explore, and I come back with unusual connections and potent insights and ideas, which I then help my teams turn into impactful creative comms. For M&C, I won local and global new business, invented brands, built strategies, developed tactics, wrote manifestos, tag-lines and direct ads for quite a… Show more I deconstruct and reframe Client problems until they make sense. I observe and deeply empathise with people. I look at industries & categories with fresh eyes. I wander off to dream and explore, and I come back with unusual connections and potent insights and ideas, which I then help my teams turn into impactful creative comms. For M&C, I won local and global new business, invented brands, built strategies, developed tactics, wrote manifestos, tag-lines and direct ads for quite a portfolio of Italian clients: Sky, Pirelli, Vodafone (ho.), Samsung, De'Longhi, UniCredit, BuddyBank, Piaggio, E.ON Energy, Generali, OVS, Piombo, Luna Rossa, Carlsberg, Cattolica Insurance, Loro Piana, Adidas, Lamborghini and Moleskine, among others.M&C taught me passion, entrepreneurship and being myself. Show less

To best service global Nespresso team in Lausanne, Interpublic (IPG) has formed a 10-people unit called Responses (under the roof of McCann Paris) with the mission of coordinating a dozen or so of top IPG agencies in Europe with global Nespresso assignments.I helped write 'Ways of Working' master document (a rule-book for client engagement on global/local levels), and led & integrated efforts of a 5-agency regional team on 'Coffee Credentials', a content project aimed to tell… Show more To best service global Nespresso team in Lausanne, Interpublic (IPG) has formed a 10-people unit called Responses (under the roof of McCann Paris) with the mission of coordinating a dozen or so of top IPG agencies in Europe with global Nespresso assignments.I helped write 'Ways of Working' master document (a rule-book for client engagement on global/local levels), and led & integrated efforts of a 5-agency regional team on 'Coffee Credentials', a content project aimed to tell Nespresso’s coffee expertise and tree-to-cup story for its leading Grand Crus. Show less

• Led McCann x Coca-Cola relationship in 24 markets in Europe, including Italy, Poland, Greece, Austria, Switzerland, Baltics and Adriatics• Ran creative hub in Milan, in charge of brand leadership and creative toolkits in strategy, integrated campaign, digital and content, for brands Coca-Cola Red, light and Zero, Fanta, Cappy, Nestea, Sprite, Water brands. • Grew business x 5 times since arriving, also driving new business to specialist divisions and increasing integrated… Show more • Led McCann x Coca-Cola relationship in 24 markets in Europe, including Italy, Poland, Greece, Austria, Switzerland, Baltics and Adriatics• Ran creative hub in Milan, in charge of brand leadership and creative toolkits in strategy, integrated campaign, digital and content, for brands Coca-Cola Red, light and Zero, Fanta, Cappy, Nestea, Sprite, Water brands. • Grew business x 5 times since arriving, also driving new business to specialist divisions and increasing integrated approach to Client• Awarded Silver EuroEffie 2014 for Coca-Cola Share a Coke campaign simultaneous implementation across Central & South Europe• Working with top Creative Excellence Client team and best creative talent in McCann network – in London, Madrid, Barcelona, Oslo, Copenhagen, Budapest, and Bucharest• Co-led London and Barcelona teams in producing new Global campaign for Unilever’s toothpaste Signal / Pepsodent Show less

• Revived Coke from shrinking business - to top creative account for the Agency, setting up one of best teams in the region, new rate-card and rules of engagement • Contributed to McCann win of all-or-nothing multi million Coca-Cola account in Central and South Europe, which was later assigned to lead• Awarded Grand Effie 2012 for Sprite national promo

• Managed Kent, Pall Mall, Vogue and Lucky Strike brands from British American Tobacco, promoted to take a regional role in Bucharest• Coordinated country strategy and original productions Efes Pilsner beer brands, campaigns and activations for Procter & Gamble and Western Union.

• Ran nationwide awareness campaigns and activations against trafficking in human beings • Managed the first online info resource for legal migration