Andrei Lagahit Email & Phone Number

Burbank, California, United States

Responsible for the production and maintenance of web content on Loungefly.com and Funko.com respectively. - Works within Funko's DTC Merchandising team and reports directly to the Sr. Manager of eCommerce.- Oversees and coordinates the build of homepage, landing page, PDP and PLP content on heavy CMS driven sites, managing multiple content changeovers per week based on marketing initiatives, conventions (eg. SDCC, NYCC, D23), product launches and overall DTC strategy.- Collaborates with key stakeholders to build and update landing pages showcasing internal licenses and external IPs (COLLECTIV, NFL, etc).- Manages content for geo-expansion ensuring sites are localized per region and licensor restrictions are upheld.- Actively promotes SEO, ADA compliance, brand story, image and exceptional UX during all web content audits.- Monitors data in GA and QM to deliver insights on component placement and content types, aimed at driving KPIs such as user sessions, clicks and conversions.- Owns the creation and execution of visual workflows to streamline web production processes, ensuring timely and efficient completion.

Los Angeles, California, United States

Was responsible for 707 Street’s digital efforts including marketing and e-commerce site operations.- Reported directly to the CEO to offer strategic website recommendations for design and content, maintaining a cohesive brand image and lead site merchandising, site maintenance and asset management.- Sourced and design promotional assets for web, email marketing and social media.- Performed routine website audits for timely updates and prompt issue resolution, optimizing site performance and compliance.- Implemented A/B testing strategies to nurture customers through the marketing funnel and increase conversion.- Oversaw all aspects of the mobile app including design, content, layout, and automation.- Art directed and created internal marketing campaigns and events.- Responsible for ideating and executing monthly marketing content calendar based on product launches, pop culture pulse points and campaigns.- Developed automated flows to engage, nurture the customer experience and encourage conversion.- Implemented push notifications process for over 10,000 mobile app subscribers.Achievements:- Enhanced SEO through best practices elevating Google search ranking from page 3 to page 1.- Overhauled automated ESP flows and overall email strategy to see a consistent 40%+ open rate.- Built mobile app content that results in 50,000+ sessions YTD.- Increased Instagram followers by 24%, TikTok followers by 59% and Facebook followers by 22% (YoY).

Was responsible for listing creation, maintenance and beautification for 15+ brands across multiple e-commerce platforms such as Amazon, eBay and Walmart.- Report to the eCommerce Manager to execute digital marketing strategies to help clients grow their Amazon sales channels.- Lead the creation of Amazon A+/Premium A+ Content and Amazon storefronts for a portfolio of 15+ clients.- Optimize marketplace listings to increase sales rank and visibility.- Conduct A/B testing to drive sales growth and boost conversions.- Manage promotional plans, sales plans and overall sales with weekly, biweekly and monthly reports.

Torrance, California, United States

Santa Monica, California, United States

Assisted in the maintenance and growth of DTM’s clientele list.- Curated copywriting for account blog posts specializing in SEO.- Developed and scheduled social calendars.- Analyzed social metrics.- Designed marketing materials via Canva and Adobe Photoshop.

Long Beach, California, United States

Was responsible for Toni Fountain Hair's social media marketing efforts.- Developed social media calendars for Instagram and Facebook.- Curated branded evergreen content and managed the content portfolio.- Directed photo and video shoots of hair services.- Designed retail and marketing materials using Adobe Photoshop, Premiere Pro and Vue.- Managed customer outreach to grow long-term relationships and to create community engagement.- Maintained a steady increase in Instagram followers and engagements.- Introduced a uniform aesthetic to the Instagram page which is still in use today.

Bachelor'S Degree, Marketing/Marketing Management, General

Activities and Societies: Cum Laude Recipient

Associate'S Degree, Business Administration And Management, General

Activities and Societies: Dean's Honor List