Andrei is a marketing authority specializing in branding, celebrity & experience. His focus lies in deconstructing the DNA of a brand in order to form a connection to the soul of the consumer. Andrei has achieved success through establishing & executing an aggressive strategic direction, while weaving style & culture into the tapestry of iconic brands under his care.In 1998, Andrei moved to LA to pursue a career in management under the mentorship of legendary mngr Benny Medina. Before long, he assumed the role of Director of The Music Department, managing superstars Jennifer Lopez, Brandy, Ricky Martin, Jennifer Love Hewitt & Kanye West.In 2005, Andrei became VP/Director of Marketing & Licensing for TRUNK LTD, a music lifestyle brand known for creating authentic luxury clothing with rock, hip-hop & cultural icons. Andrei helped build the company into an extremely valuable asset and was instrumental in the acquisition of TRUNK LTD. by the world’s largest touring entity, Live Nation.In 2007, Andrei was among the founding members of Playboy Beverages. He built the Brand identity from scratch + developed the Playboy Energy Drink Brand. Playboy Energy Drink successfully launched and distributed in 12 states & 30+ countries. Reached gross profits of over $11 million in 2011.In 2013, Andrei broke the mold when he helped create Stillhouse Spirits Co. Stillhouse is an award-winning American spirits company famous for creating the only unbreakable stainless steel can packaging. The portfolio includes Clear Whiskeys, Bourbon and American Corn Vodka. In tune with his history of infusing Brands with celebrity talent, Andrei identified and secured a key partnership with multi-platinum rapper G-Eazy, who became Co-Creative Director. Stillhouse is on pace to sell 70,000 cases in 2019 and is on the verge of acquisition by Bacardi Limited.Andrei attended Cornell University’s distinguished School of Industrial and Labor Relations where he achieved a Bachelors of Science.