Andrei M. Email & Phone Number

Marina Del Rey, Ca, Us

We help scale brands to create enterprise value for founders and shareholders. BeyondSpirits™ is a full service consulting agency that collaborates with companies by offering unparalleled access to seasoned industry experts, advisors, distribution channels, and capital to accelerate enterprise value for all stakeholders.

Greater Los Angeles Area

After the acquisition of Stillhouse by Bacardi, Andrei founded a boutique Marketing & Experiential Agency in Los Angeles.Our Goal is to help you grow; to evolve. Earn a reputation for creating something unforgettable and undeniable. Connect to hearts, minds and souls of the influential people. Develop strategy to drive business. Architect experiences that solidify the lasting connection between audience and Brand. Measure success. Build on what is working and learn from what isn’t. Repeat. Grow. Evolve.Developing original concepts in tune with the consumer’s frequency and the intellectual properties around those concepts. Differentiating through positioning, frame of reference and a defiant approach.Creating the Brand DNAStrategic PlanningPartnership & Collaboration Generation‘Lead’ Agency - Identifying & Briefing Agency PartnersDesigning events that are special, captivating and completely bespoke. Disrupting the audience and organically linking consumer to Brand. Producing the lasting connection that establishes an indelible loyalty for the Brand for years to come.Event ArchitectureExperience ManagementSponsorship & PartnershipAttaching influencer and legitimate star power that is the right fit for the Brand. Knowing how to not only identify the ‘right’ fit for the Brand but going and getting that person. Then truly integrating the influencer’s DNA into the brand’s DNA. Also, creating buy-in and adoption by the most influential tastemakers in popular culture.IdentificationDeal StructureTalent ManagementDigital & Social Integration

Newport Beach, California, United States

We are the architects of an emerging industry that is constantly evolving and still being defined. Kadenwood was a pioneer in the Wellness CPG industry. Andrei was not only part of the senior leadership team but also the Creative Director and VP of Communications, driving all creative work, brand creative and brand standards for 6 CPG brands and all outward-facing communications, advertising, national paid media, social media, public relations, and messaging for the company and all the brands.Messaging, creative vision and brand creative for all brands within Kadenwood’sportfolio of plant-based, all natural, wellness brands.Leader of creative design and graphics team and creative agency, packaging creative agency,content agencies, content providers and external technical designers.Responsible for legal compliance for creative outputs including websites, advertisements,media, video, commercials, etc.Maintained consistency and cohesive brand integration across all divisions of the company.Development of commercial spots (TV, connected tv, digital, radio/podcasts, etc), video content,photo content, collateral, brand guides, communication decks and presentations.Generated and implemented story-telling concepts, creative marketing, and brand strategies.Responsible for all company communications and advertising creative: including but not limitedto: print ads, digital ads, email newsletters, PR, Social Media and website, etc.Highly involved with Leadership Team on innovation and acquisitions, expanding Kadenwood’sascendancy in the Wellness category.

Newport Beach, California, United States

Lead Marketing and Sales for one of the largest and most prominent Hemp bulk ingredient suppliers and manufacturers, in the world.Oversaw US Sales Team of 15+ including but not limited to distributors and outside sales agents.Responsible for all international sales in the EU, Switzerland, UK, Hungary, Czechoslovakia, India, Asia/Pacific Rim, Mexico, Chile and Brazil, et al. Accounting for 60% of Revenue.Managed bonded warehouses in London and Düsseldorf.Delivered speeches, panels presentations and keynotes.Advocated for industry-wide diversity and inclusion programs and gave several speeches on this topic.Managed 25+ sales team in Brazil and all marketing efforts leading to over 120% year-over-year growth.Responsible for all global marketing efforts, including but not limited to: digital marketing, SEO, lead gen, B2B marketing, Brand awareness, email marketing, PR and Social Media.

Greater Los Angeles Area

Helped create Stillhouse Spirits Co. Instrumental in identifying and partnering with multi-platinum rapper G-Eazy. Stillhouse is on pace to sell 70,000 cases in 2019 and on the verge of acquisition by Bacardi Limited. Managed to a $7 million marketing budget in 2018, $5 million budget in 2016 and $3.5 million budget in 2015, including $1.2 million annual consumer sampling budgets.Responsible for 150+ Experiential/Event Activations from 2015 – 2018 including a national Branded tailgate tour and 2 title-sponsor Live Nation concert tours.Created and executed social campaign that went from 0 to over 55,000 followers on Instagram (+ 30,000 followers on Facebook & Twitter combined).Created and Managed Sales programming that lead to over 130,000 12-pack 9L case sales and oversight of an 8-person Marketing Team + up to 6 agency partners.

Beverly Hills, Ca

Created Brand Identity, creative, packaging, formulation for Playboy Energy Drink. Conceived of and launched Brand including all subsequent marketing plans.Managed all aspects of Marketing for Playboy Beverages, $3 million in budgets and marketing activities globally: 34 countries in total.Ran legal team that negotiated all contracts, licensing agreements, renegotiations & contract extensions and managed all aspects of Licensee relationship with Playboy Enterprises International (Licensor)

Responsible for designing marketing plans and marketing philosophy. Also conceived Brand positioning strategy and core marketing competencies.

Responsible for creating and managing quarterly marketing plan and corresponding budget. Extensive celebrity product placement, product seeding and placement in film & television. Spearheaded all online marketing efforts and viral marketing efforts.

Director of Mark eting, Licensing, E-Commerc e, Business Development and; One of five members of Leadership/Senior Management Team of a luxury, lifestyle apparel brand and brand asset management agencySourced new business, cultivated relationships and grew business including but not limited to relationships with: Viacom, Paramount, VH1, VH1 Sa ve The Music, Interscope Records, The Pussycat Dolls, First Look Studios and many others.Managed and supervised five departments including: Marketing, Licensing, E-Commerce, Business Development and Legal.Responsible for optimizing quarterly and yearly budget for each of these departments.Secured all company media/press coverage, product placement and product seeding.Ran legal team that negotiated all contracts, licensing agreements, renegotiations, and contract extensionsAcquired exclusive licensing rights/agreements with TRUNK LTD's licensed properties (97 total licenses; including: Bon Jovi, Miles Davis, RUN DMC, Experience Hendrix, Public Enemy, Aerosmith, The Rolling Stones, Paramount/Godfather, etc.)Managed all aspects of relationships with all 97 licensed properties .

Responsible for all management-related operations for Brandy, Kanye West & Ricky Martin Facilitated, negotiated and reconciled all budgets for artis ts from Atlantic, Roc-A-Fella/Def Jam & Columbia Records Supervised all aspects of the music, television, film & ancillary careers of Brandy & Kanye West Founded and directed Handprint Marketing (clients included: Cellboost and Kicks Coffee Café) Orchestrated the complete marketing campaign and branding initiative for Cellboost inclusive of commercial campaigns, print & radio campaigns, outdoor and a national media buy ($10 mi llion buy)

Music Manager of Jennifer Lopez, Kanye West, Brandy, Ricky Martin, Macy Gray, Jennifer Love Hewitt and others. Created and ran the Handprint Entertainment Marketing Department.

Responsible for all music-related operations for Jennifer Lopez/Jennifer Lopez Enterprises Facilitated, negotiated and reconciled all budgets for Jennifer Lopez w/ Epic Records ($16M recording budget) Managed day-to-day affairs of Jennifer Lopez Supervised all record production, marketing, promotion, performan ces, appearances, publicity, international sales/marketing/promotion, internet activities, album artwork and design Associate producer of NBC, prime-time special "Let's Get Loud" & Jennifer Lopez MTV Diary Highly involved with film production, marketing and film contract/deal negotiations Integral in start-up of J Lo by Jennifer Lopez, clothing line ($10M in initial orders with eyewear, fragrance, girls, teens and swimwear sublicenses)

Bachelor Of Science, Industrial & Labor Relations

Activities and Societies: Pi Kappa Alpha FraternityAttended Cornell's prestigious Industrial and Labor Relations School where I majored.

Education record