General Director
Sky Brands Ltd.
Ottawa, Ontario, Canada
I spearheaded the expansion and operational initiatives for Buffalo's Craft Wings, beginning with in-depth market research to comprehend the new market's demographics, consumer inclinations, and local competitors. I meticulously analyzed market trends and consumer behavior, enabling me to pinpoint opportunities and challenges. Crafting a strategic market entry plan, I considered vital factors such as market positioning, pricing strategies, distribution channels, and promotional activities. I also ensured compliance with all local regulations, covering licensing, permits, food safety standards, and other legal prerequisites. Building a resilient supply chain from scratch, I managed everything from sourcing raw materials to efficient distribution and logistics. To resonate with the local audience, I adapted the brand strategy and product offerings to align seamlessly with their tastes and preferences. I nurtured key relationships with local businesses, suppliers, and potential partners, fostering valuable connections for the company. Regular updates on the expansion's progress were my responsibility, communicated transparently to the executive team and stakeholders. Additionally, I took charge of negotiating leasing details for suitable properties and locations, ensuring the company's strategic interests were always prioritized.