Andrei Lupu Email & Phone Number

Bucharest, Romania

Bucharest Metropolitan Area

I’m managing the group’s marketing-business expansion for 3 portfolio brands across Canada, Sweden, Romania and Austria: LuckyDays.com, SpinAway.com and MagicJackpot.ro.➥ Managing 7-figure EUR marketing investments, including digital growth & CPA acquisition initiatives, ATL campaigns & brand sponsorships, exclusive product development or in-app & in-game retention strategies.➥ Reporting directly to Executives & C-level based in London HQ, with strategic experience in ARPU and Customer Lifetime Value performance, overseeing customer segmentation initiatives, repeated-purchase frameworks and ROAS marketing KPIs.➥ Leading & working with senior internal & external talent:• 4 digital performance global agencies & 1 ATL media agency.• 3 brand creative agencies.• BI & MarTech, CRM, Product & Affiliate departments.Superbet Group - leading CEE sports & igaming company - operates business-brands in +10 countries, including Brazil, Canada, New Zeeland, Belgium, Sweden, Austria, Poland, Ireland, Romania and South Africa.

Bucharest, Romania

In my senior marketing role, I managed the brand's integrated communication strategy and its exceptional entertainment products. I directed over 15 strategic brand & product initiatives across 10 consumer areas via Red Bull's digital-social-offline ecosystem. I consolidated Red Bull's premium-price leading position against aggressive lower-price & white-label brands.➥ Major consumer-product initiatives include:• Music & Entertainment: Red Bull SoundClash, Red Bull Dance Your Style and Red Bull Music Stage.• Sports Marketing: Red Bull Cliff Diving Series, Red Bull X-Alps, Red Bull Romaniacs and Red Bull HomeRun.• Global Gaming: Red Bull Flick and Red Bull Solo Q.➥ Global content marketing distribution: selling across top TV and digital media platforms, including strategic partnerships with:• Warner Bros x Eurosport: UCI Biking World Cup, Cliff Diving Series.• CME Group x PROTV & Voyo: +20 long-form Red Bull productions distributed within a 2-year revenue contract.• Digi Group (Digisport, DigiLife, Digi24): Red Bull Racing F1, RB Leipzig.➥ Entertainment initiatives include:• Salina Turda High Dive - a global reach initiative, the high-dive jump performed 120m underground. A never-seen-before record, covered by CNN, Reuters or National Geographic: https://edition.cnn.com/style/gallery/transylvania-subterranean-theme-park/index.html• Red Bull Skydive Team over Transfagarasan - a bold digital multimedia initiative,skydiving over the "greatest driving road in the world": https://www.redbull.com/ro-ro/videos/zbor-cu-wingsuit-ul-deasupra-transfagarasanului

Bucharest, Romania

Leading a team of agency senior communication experts, I managed the consumer strategy for Philips (Personal Appliances, Healthcare and BabyCare categories), McDonald's and Lenovo Motorola.My role has encompassed annual brand-product growth initiatives, managing strategic product releases, VIP endorsements, key digital media partnerships, as well as financial & talent resources.➥ Business growth results include:• Double-digit growth via 100% digital strategy for Philips Sonicare category against Oral-B's aggressive ATL investments.• 45% increase in direct sales for Lumea brand in Philips Shop.com vs. e-commerce platforms.• Successfully repositioned Philips Coffee category via its Saeco and LatteGo product lines, dominating the affordable-premium segment.• 15% volume increase for Philips Avent’s extensive baby-care category vs. strong competition from Nuk & premium-price competitors.

Bucharest, Romania

In my role at MSL The Practice, exclusive MSL Group Business Partner, I coordinated a high-performing, communication strategy team, focusing on new business and client acquisition.➥ Successfully acquired major new clients, including Amazon Development Center, Philip Morris International and REWE Group x Penny Market.➥ Expanded business with existing clients, including GSK, Avon, Samsung and IKEA.

Bucharest, Romania

I coordinated some of the most significant marketing growth initiatives for P&G category brands in Romania, Serbia and Bulgaria: Gillette, Venus, Old Spice and Duracell.My expertise covers 5 key areas: nationwide product-trial initiatives, regional brand growth, TVC productions and VIP management, digital partnerships and social media amplification campaigns.➥ Business growth results include:• Gillette ProGlide premium category value: 3 years of active communication and consolidation initiatives for Gillette's most valuable range has established the ProGlide category in Gillette's cross-country portfolio.• Gillette Mach3 repositioning: from old-school tool to the best value-for-money you can get vs. disposables and white-label brands.• Old Spice cross-country launch: one of the most iconic P&G brands, backed by a gripping communication strategy, achieved 10% market share in the first 4 months.

Bucharest, Romania

At InternetCorp, one of the leading digital media conglomerates in Romania, I leveraged my expertise to drive digital content initiatives for over 70 SMEs on the B2C e-commerce platform, Kuponiada.➥ Email marketing campaigns: developed and executed targeted email marketing strategies to boost engagement and product conversions.➥ Social media amplification: managed social media campaigns to enhance brand offer consideration.➥ Website content marketing: oversaw content creation and management to ensure direct engagement.

Bachelor'S Degree, Communication And Media Studies

Graduation Certificate, Marketing Strategy