Boston Family Photographer (www.AndreToroPhotography.com)In 2018, an epic concussion made me STOP for months. A huge wake-up call. Life is too short to not follow your biggest passion. I decided to quit my big corp job at Wayfair and pursue photography full time. My hobby/life calling became my full-time job, and Andre Toro Photography LLC was born!I took all my business knowledge and built an aspirational brand, I was able to start hitting 6 figures in year 2! It's been a fascinating journey, now I also get to provide business coaching to photographers around the world to achieve their full potential and hit 6 figures!

• Reporting org of 35 people. Coached, mentored, inspired, and advised tech recruiting team• Designed and executed hypergrowth recruiting strategy to build a world class engineering function• Achieved 714% YoY software engineering hiring growth from Q2 2017 to Q2 2018 (from 14 hires a quarter to 114). During that time, I grew Tech TA by 460% (5 to 28 recruiters)• Developed strong set of KPIs to assess and manage the recruitment team performance and direction• Partnered with CTO and engineering leadership team on long term growth strategies and emerging recruitment trends• Oversaw implementation and continuous improvement of TA processes, tools, systems, and training.• Drove market insights and intelligence, including understanding competitive offer packages, strategy and capability across tech TA

• Total reporting org of 12 people. Drove roadmap for merchandising innovation to improve site performance across a diverse portfolio of brands, including AllModern, Joss & Main, Birch Lane, Perigold, and DwellStudio• Fostered collaboration between the Site Merchandising Team and the Brand VPs, creating mutually beneficial relationships by being the strategic partner and trusted advisor for merchandising excellence across platforms

Received Impact Player Award, selected from all the Online Store employees and got a promotion• Managed a team of 4 that led global category management, marketing strategies, project management, analytics, and site merchandising focused on driving revenue, conversion, market share, and customer experience• Exceeded software revenue targets worldwide: Half year 1 revenue > $40M with +34% YoY growth • Drove and championed Windows 10 launch worldwide (200+ markets), orchestrating across all product verticals (Surface, PC, and Phone) and teams (store engineering, UX, executives, legal, product management, subsidiaries) – the most complex launch in the history of MicrosoftStore.com• Led other launches worldwide such as Band, Visual Studio, Skype Credit, and Kinect for Windows• Worked with a broad set of partners across Microsoft Store, Engineering, Local Subsidiaries and the different Business Groups to execute category vision and develop new business opportunities• Drove best-in-class online storytelling for each category based on triangulation of data across a broad set of resources including sales history, customer service, and web analytics data• Led the vision and partnered on the development and execution of consumer facing features and content across categories, managing ongoing prioritization and trade-offs between customer experience and performance

Received ALL STAR award, selected from all the Online Store employees and got a promotion• Managed a team of 2 and consistently exceeded revenue targets worldwide: Year 2 revenue >$650M with +60% YoY growth; Year 1 revenue > $420M with +27% YoY growth• Drove and championed the launch of Office 365 in 228 markets - first subscription-based product ever• Led sales and marketing plans for Office and Skype across multiple Microsoft Direct Channel online properties• Defined, executed and evolved category vision through ongoing A/B, MVT tests and other site optimization tools

• Led online, in store, and mobile merchandizing concepts and executions for Office 2010 and Office for Mac 2011; landed Holidays, Back to Business, Back to School, and Pre-Launch campaigns with adoption in subs worldwide • Built an exploratory business plan for the “Office Interactive Displays Galleries” • Partnered with Windows Business Group and defined new strategy for a combined PC demo experience• Led contact with local subsidiaries that resulted in high engagement relationships and partnerships

• Led strategic planning to increase US customer satisfaction of Office 2010 Trial and increase conversion rate• Conducted a pricing analysis on the direct and retail channel of the top US software companies; results were used in a negotiation with large online retailer and framework analysis implementation started in next fiscal year

Promoted to Sales & Technical Solutions Analyst in 4 months, a promotion usually given after 2 years• Implemented new cost budget strategy that reduced time spent in revenue recognition operations by 20%• Managed Project Coordinator and led redesign of global revenue and booking reports • Reduced the quarter contingency plan from $500,000 to $0 by developing innovative invoicing approach

Received the Best Team Player Award, selected from all junior consultants in Latin America• Developed marketing strategy for a major Venezuelan producer of lingerie and home furnishings• Redesigned business units of Investment provider, resulting in branch optimization and commercial evolution