Planteray RumCitadelle GinCanerockFerrand CognacStade’s Rum

Senior Global Marketing Manager for Super-Premium rum brand Bayou.MAIN RESPONSIBILITIES:- Brand Strategy- Brand Plans- Project Management- Press Relations- Digital Communications- Innovation - Markets/ distributors support - Creative agencies management

ROLE:Senior Marketing Manager in charge of half of the company’s brand portfolio (temporary contract - maternity leave replacement).Core brands: Cihuatan Rum (Guatemala), La Hechicera Rum (Colombia), Presidente & Relicario Rums (Dominican Republic), Sampan Rum (Vietnam), Paul John Whisky (India), The Pogues Whisky (Ireland), Evadé & Fondaudège Whiskies (France).MAIN RESPONSIBILITIES: Brands activation in the French market:- Brand portfolio strategic recommendations - Marketing activation plans & new products co-development - Marketing & Communications tools development: Presence / Visibility / Activation- Marketing budget management & recommendations Relationship management with partner brand owners: - Performance monitoring and brand development in collaboration with brand teams - New brands sourcing- Contract negotiation (purchasing prices, A&P, other collaboration terms)Development of the company’s own brands:- Strategic recommendations, design and development (innovation, product mix, activation plan)- Profitability monitoring for each brand/SKU- Supervision of dry goods sourcing, liquid production and quality (in collaboration with the supply team)Team Management:- Management of two Brand Managers and one Intern

ROLE: Develop and implement the global Communications & PR strategy for Diplomático Rum (PR, digital, media, events, partnerships, brand experience, advocacy & CSR) in order to increase brand awareness, create engagement and build brand loyalty.Team Management: Digital Manager and Brand Experience Manager.MAIN RESPONSIBILITIES:- International Media relations- Advertising- Global Communications & PR strategy - Global digital strategy (web & social media) + guidelines for local implementation & content production- Corporate brand events (new product launches, brand workshops, international cocktail competitions)- Marketing Brand Experience programs for consumers and trade professionals (Advocacy)- Brand Ambassadors education and training - International Communication campaigns- Support to marketing and communications agencies in key markets

Developped the brand’s communication strategy on different levels: corporate communications, press relations, events planning and digital communication.Established collaborative relationships with marketing and communications teams in key markets.

Developped and established marketing partnerships (new product launches, limited editions and exclusive product content). Promoted the company’s business within a portfolio of media agencies and brands.Coordinated direct marketing campaigns for partner brands (e-mailing and product sampling).Prospection of potential partner brands to sponsor B2B events.

Organized and coordinated online sales for Spanish brands.Main responsibilities: planning and coordinating the different production steps of the sale, in collaboration with internal departments: warehouse & logistics, photo shoot sessions, design creation, buyers, webmasters and sales administration. E-Merchandising, product descriptions, pricing strategy & recommendations for each sale.

Retailer and consumer analysis training: database, software and the Nielsen analytical methodology.

Marketing Graduate Training Program in two areas: - Brand Management (Tezón Tequila)- Multicultural Marketing (Martell, Chivas Regal, Stoli)

6-month internship in the Communications and Marketing department