Andreina Perez Email & Phone Number

Bronx, New York, United States

Brooklyn, New York, United States

Bronx, New York

New York, Ny

New York, Ny

Provide data driven insights to support online media strategy and execution.

New York, Ny

Analyzed aggregate and cookie level data to monitor digital media campaigns performance and identify growth opportunities for AT&T.Key Accomplishment:Led the RFP and evaluation of digital attribution vendors and subsequently oversaw the selection and implementation of digital attribution platform.

New York, Ny

Joined Razorfish's Business Intelligence group in the entry level Associate Business Analyst role and quickly excelled to Senior Business Analyst. I led the design, implementation, and delivery of large scale digital media reporting tools, focused on integrating disparate data sources into a common data structure to support better business decision-making.- Managed the prioritization of client requests and expectations around product functionality, capabilities and delivery times.- Utilized SQL to mine cookie level data in response to analytics requests from internal teams as well as the clients and ensured clients data was accurate and complete.Clients:Pharmaceutical: AstraZeneca, Forest Labs, Schering Plough, WyethAutomotive: Mercedes Benz USARetail/eCommerce: Victoria’s Secret, Staples, Gilt, J. Crew, Polo Ralph LaurenFinancial/Banking Services: Capital One, Morgan Stanley Smith Barney, T.Rowe PriceTravel: Carnival Cruise¸ Starwood HotelsKey Accomplishments:Successfully proposed and oversaw development of prototype API based reporting tool integrating search engine data with ad server conversion data; providing planners with accurate and comprehensive reporting on paid search and reducing the amount of time spent creating reports by up to 75%. Ultimately resulting in improved keyword optimizations and an increase in conversions. Implemented the first in-house survey based reporting tool tying intent (to fill script, speak to doctor) and online media consumption for a pharmaceutical brand.Informed and applied standardized naming conventions and metrics to provide the client teams with streamlined media classification and campaign performance tracking.

New York, Ny

Analysis of direct marketing customer acquisition campaigns in the telecommunications industry; identified opportunities for improvements and communicated campaign performance via excel reports.Client: VerizonKey Accomplishment:Translated telemarketing scripts into Spanish for the launch of a customer acquisition campaign designed to reach Spanish speaking customers.

New York, Ny

At Draft I discovered my passion for data and analytics. I became interested in the use of data to produce actionable insights and provide strategic direction and solutions to specific client business challenges.Clients: Bank of America , Sanofi Aventis, PurinaKey Accomplishment:Recognized for strategic thought leadership on increasing enrollment in Corporate 401(k) Savings Plan.

New York, Ny

Provided support to the management team as they worked to develop a business plan and implementation strategy for a CRM system. Objectives were to increase revenue, improve client services, reduce expenses, and ensure compliance.Key Accomplishments:Cleansed over 1,000 duplicate and incorrect contact and institution data from internal customer database system to prep for new CRM implementation.Authored bi-weekly electronic newsletter to keep end users informed on the status of CRM project.

Bilingual Education Extension

Master'S Degree

Bachelor’S Degree

Bachelor’S Degree