Andrei Petcu Email & Phone Number

Bucharest, Romania

Footprints is the first omnichannel Retail Media platform to enable physical retailers with predictive AI for their digital transformation:- Boosts 2x profit per square meter by enabling hybrid predictive sales.- Boosts 3x profit per square meter by enabling your private Retail Media Network- Improves ROI for your marketing dollar with behavioral-based multichannel advertising.- Optimizes store management based on predictive customer behaviors.- Fuses physical store customer… Show more Footprints is the first omnichannel Retail Media platform to enable physical retailers with predictive AI for their digital transformation:- Boosts 2x profit per square meter by enabling hybrid predictive sales.- Boosts 3x profit per square meter by enabling your private Retail Media Network- Improves ROI for your marketing dollar with behavioral-based multichannel advertising.- Optimizes store management based on predictive customer behaviors.- Fuses physical store customer data with your e-commerce users.Footprints is analyzing, predicting, and influencing behaviors of 5 million customers each month.Footprints gets rid of the complexity of Artificial Intelligence and all that offline and online data orchestration. We made it so simple to run multichannel marketing and sales campaigns targeting physical retail customers! And we are very proud of how easy it is to enable the sales workforce to become most profitable in this new hybrid sales environment. Show less

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Direct report to the GM, taking ownership for leading and developing the business through the execution of the in-market and digital transformation strategy.Key responsibilities:• Develop promo technical flows for the new e-commerce platform (bundles, vouchers, loyalty programs, abandoned cart recovery)• Redesign technical flows for site reconstruction and product page, category page, homepage, landing pages, product filters etc. for the new site with UX/UI.• Develop & implement… Show more Direct report to the GM, taking ownership for leading and developing the business through the execution of the in-market and digital transformation strategy.Key responsibilities:• Develop promo technical flows for the new e-commerce platform (bundles, vouchers, loyalty programs, abandoned cart recovery)• Redesign technical flows for site reconstruction and product page, category page, homepage, landing pages, product filters etc. for the new site with UX/UI.• Develop & implement digital media technical and design requirements and flows: Facebook, YouTube, Vimeo, Instagram, GDN, & email marketing flows and automations (MailChimp)• Contract and terms and conditions negotiation for new website development• Media selling and rate cards offers for DOC.ro• Commercial, content and design teams coordination• IT infrastructure overview and monitoring for e-commerce and publishing platforms• DOC.ro multimedia project management (photo and video sessions management andvideo edit)Key achievements:• Developed and implemented digital media technical and design requirements and flows.• Over 20 rate cards sold• Negotiated new terms and conditions for e-commerce development• Developed technical and user flows for e-commerce platform, online appointmentssoftware, online pharmacy platform, unique login module for all platforms• Designed flows, technical requirements and implemented traffic migration tools (frontand back-end)• Implemented platforms monitoring tools (uptime monitor, GA, Facebook Pixel) Show less

Bucharest, Romania

Develop and implement of a new banking software, 9 modules: Sales, Underwriting, Finance, Legal, Customer Service, Reporting and Administration• Development and implementation planning and strategy• Establish MVP specs• Maintaining and monitoring project plans, project schedules, budgets and expenditures.• Organizing, attending and participating in stakeholder meetings.• Breakdown and define project tasks and resource requirements by providing appropriatespecifications… Show more Develop and implement of a new banking software, 9 modules: Sales, Underwriting, Finance, Legal, Customer Service, Reporting and Administration• Development and implementation planning and strategy• Establish MVP specs• Maintaining and monitoring project plans, project schedules, budgets and expenditures.• Organizing, attending and participating in stakeholder meetings.• Breakdown and define project tasks and resource requirements by providing appropriatespecifications for each department involved.• Project tasks documentation• Communicate with team members and provide directions and support.• Employees training• Coordinate the roll-out of beta and production releases• Inspect projects for quality assurance• Ensure customer satisfaction through post-project debrief with departments• External developer team coordination• Internal testing team coordination (all departments)Key achievements:• Successful Agile methodology implementation• Open Project and Kanban Tool implementation• Successful software implementation• Reports development and implementation• Full software documentation (PDF user manual and video tutorials)• All departments training Show less

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

Education record

Education record