Andrei Alexandru Email & Phone Number

Braşov, Romania

• Set project timeline• Lead project kickoff meetings for all assigned studies to ensure all involved parties understand timelines, responsibilities and study specifications.• Support research project teams by leveraging relationships with overseas suppliers to facilitate communications, troubleshooting and issue resolution.• Monitor project deliverables• Update relevant stakeholders or team members on the project progress• Coach and support project team members with tasks I assigned them• Set up and implement new and on-going projects, using internal and/or external tools• Ensure clear communication with clients• Create action plan for the field progress, provide timely status report, project analysis and recommendations to clients• Anticipate field evolution and prepare in advance back up plans• Ensure that projects are delivered in time, on budget and meet the initial requirements• Offer support to panel members

• Design sample mix based on project requirements and sample feasibilities• Manage sample design to ensure we are maximizing gross margin related to various sample sources and according with the blending strategy• Checks that the questionnaire is Cortex compliant and if the client accepts or not reallocation• Checks the questionnaire with the PM to ensure the IIS screening questions were set-up correctly• Troubleshoot sample issues related to performance and design• Understands Sampling concepts and use efficiently the sampling software• Knows the panel database: variables, codes, levels of information (individual vs household)• Defines sample specifications together with the project managers• Process sample files from client databases (non-IIS), only for the client supplied samples and only by the assigned people• Uses the internal panel resources efficiently (to minimize the number of screen-outs and quota full) to maximize the gross margin of the project• Monitors the performance of the project in field in order to take the necessary decisions to finish the field collection on time and according with the project specifications• Ensures study is fielded as scheduled and updates Project Manager with any changes to sample mix, and other issues that can impact the budget for a project• Works with sample vendors to design and order sample• Manages and approves invoices from sample vendors• Update the costs in the financial applications

Tahoe City, California, United States

• The service specialist attributes involved intense physical work, teamwork and laser-sharp focus on servicing our customers to ensure that the store achieves its daily sales objectives, retains customers, is clean, well stocked & organized in a way that appeals the buyers' eye.• Here, I had the privilege of working under and learning from a retired US Marine Officer who managed the Produce department. • Learned from a leader who empowered us to take ownership of our roles. He trusted us to make decisions, as long as we respected his intent and aligned with the department's vision and mission.• Understood the criticality of team collaboration. He instilled the belief in us that we are "in the same boat", working towards a unified goal. Effective communication and mutual support were paramount.• Taught the necessity of maintaining situational awareness both up and down the chain of command. Everyone needed to be informed about our current status, needs, challenges, and questions.• This experience was transformative, imparting invaluable lessons in discipline, attention to detail, hard work, and leadership. The mentorship was instrumental in shaping my professional values and work ethic for all the roles I’ve subsequently had, contributing to my effectiveness as a team player and a leader.

Braşov, Romania

• Develop and execute a comprehensive social media content strategy to align with the law firm’s goals and objectives• Manage the firm’s Facebook and Instagram profiles, ensuring consistent branding and messaging• Create engaging and visually appealing social media content, including text, images, videos, and graphics• Foster and engage with the online community by responding to comments, messages, and mentions in a timely and professional manner• Monitor and analyze social media performance metrics to evaluate the effectiveness of campaigns and make data-driven improvements• Conduct market research to understand target audiences and their preferences, tailoring content accordingly• Be prepared to handle social media crises and negative feedback professionally and effectively• Stay current with industry trends, algorithm changes, and emerging platforms to adapt strategies accordingly

Braşov, Romania

• Write and edit high-quality, persuasive, and engaging copy for various marketing materials, including website content, blog posts, product descriptions, email campaigns, and social media posts• Ensure that all written content aligns with the brand's voice, style, and messaging guidelines• Incorporate relevant keywords and SEM/SEO best practices into copy to improve search engine rankings and visibility• Conduct research to gather information, statistics, and industry insights to support content creation and fact-checking• Review and edit content for grammar, punctuation, spelling, and overall clarity to maintain the highest level of quality• A/B testing and optimization efforts to improve the performance of content• Content planning and editorial calendars to ensure a consistent publishing schedule

Braşov, Romania

• Develop and implement comprehensive Google Ads campaign strategies to achieve specific marketing and business goals• Conduct in-depth keyword research to identify relevant and high-performing keywords for ad campaigns• Create compelling and effective ad copy, headlines, and ad extensions that resonate with target audiences and adhere to best practices• Set and manage campaign budgets effectively to optimize return on ad spend (ROAS) and cost per acquisition (CPA)• Monitor and adjust bidding strategies to maximize ad placement and performance while staying within budget constraints• Organize ad groups and campaigns in a logical and efficient manner to ensure relevance and improve Quality Scores• Continuously A/B test ad variations to identify and implement improvements in click-through rates (CTR) and conversion rates• Utilize advanced targeting options, such as demographic, geographic, and behavioral targeting, to reach the most relevant audiences• Set up conversion tracking and utilize Google Analytics to measure the effectiveness of ad campaigns and make data-driven decisions• Regularly optimize ad campaigns by adjusting targeting parameters, ad schedules, and other settings to improve performance• Utilize ad extensions, such as sitelinks, callouts, and structured snippets, to enhance ad visibility and provide additional information to users• Monitor competitors' advertising efforts and adjust strategies accordingly to maintain a competitive edge• Work on improving Quality Scores by optimizing landing pages and ad relevance• Ensure that ad campaigns comply with Google Ads policies and guidelines• Generate and present regular performance reports, highlighting key metrics and actionable insights• Maintain open and clear communication with client to discuss campaign progress and recommendations• Stay informed about industry trends, Google Ads updates, and best practices to continuously improve campaign performance

Master'S Study In Management And Business Strategies, Business Administration And Management, General

Bachelor'S Degree In Mechatronics, Mechatronics, Robotics, And Automation Engineering

◦ Applying the fundamental knowledge of general and specialized technical culture to solve the technical problems specific to the field.

High School Diploma