Getting to the bottom of every last detail, no matter the topic, has become a calling of mine. If years in STEM thought me anything it’s how to tackle research and condense it into palatable, tasty bites. As someone who used to tutor English language AND science, I had to find a way to tell stories about both people and nature while keeping my students engaged as the knowledge seeped in. Gradually, I became interested in the written form, aka content writing, so I traded students for readers. Meanwhile, one more thing sparked my interest – learning about the audience. I found that learning about the reader is as important as the research I do. I fell in love with this writer-reader symbiosis and finally found a purpose for those countless hours going through the internet rabbit holes. For the past three years, I’ve helped clients reach their target audience through concise and engaging articles. Making just the right mix of fun and facts (with a dash of SEO) should always be the way to go. No matter how cliché it sounds, in the end – content is king.