Senior Director with proven leadership and management track record at global brand champions – my scope includes global business development & product portfolio management, strategic turnaround, restructuring, strategic growth and operative expansion management as well as culture shaping.I thrive in an environment of transformation, change, and competition to bring brands to the next level. Taking a holistic perspective my approach spans the full spectrum from strategic brand management including positioning and awareness to operational fulfilment resulting in a superior commercial performance in retail, wholesale and b2c. Due to my personal international and intercultural background I have a flair for driving change also on a personal level, thereby coaching and empowering the managers and personnel, plus integrating external stakeholders and partners. I firmly believe that only an encouraging culture bridging the business challenges to create trust, focus and alignment leads to sustainable success.Some Key Achievements:• Maximized commercial impact and success through creating and establishing integrated sales mix of stores, showrooms, classic distribution, e-commerce etc. aligned with requirements of each brand.• Led, transformed and expanded organisations, brands and product portfolios to lasting profitability. • Drove complete turnaround of country organisation, shutting down existing and opening new stores, optimizing retail footprint, installing cost excellence.• International expansion by systematically upscaling product range, process framework, controlling etc.• Put organisations on a substantial growth path.• Significantly contributed to creation and implementation of commercial and product strategies and budgets.