Andrej Penkov Email and Phone Number
Senior digital marketing executive, with a proven record of delivering high-quality, resource-efficient and creative solutions. 10+ years experience building and leading teams spanning multiple industries and regions.- Over 4 years of people management experience across EMEA and APAC regions and variety of B2C and B2B verticals- Development of new and improvement of existing Customer Success Processes including Onboarding, setting CSM KPIs, Retention, QBRs and more- Over 10 years of Digital Marketing experience focusing on delivering revenue, ROAS and Growth across dozens of verticals- Hands on Digital Performance optimization experience and working knowledge of Audience optimization
Rocketscience
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Head Of Account ManagementRocketscience Sep 2023 - PresentDublin, County Dublin, Ireland -
FounderFat Walrus Brewery Feb 2022 - Jun 2023Greater DublinFounder of award winning craft beer brewery.Successfully developed and launched 4 beers into commercial productionAchieved 170% YoY revenue growth 2022-2023Winner of bronze and silver medals at 2019 Dublin Craft Beer FestivalProject managed scaling up of beer recipes to commercial scaleDeveloped creative briefs for label design and managed the process from sketch to printingEnsured 90% customer retention (repeat purchases)
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Head Of Customer SuccessKeywordio Nov 2018 - Feb 2022DublinManaging a distributed multicultural Customer Success to deliver on client retention and growth targets People managed a growing FTE team, 2ppl > 4 ppl + managed growing implementation team, 2 ppl > 5 ppl Implemented team management best practices: introduced regular 1on1s, organized inclusive distributed team events, set up seasonal flu shot clinics, personalized recognition tokens, standardized interviewing process, developed DEI job descriptions, introduced coaching approach to management, developed and launched formal performance review process to support annual transparent merit based salary raises, introduced no meetings day, introduced mental well being benefits during pandemic, introduced consistent onboarding resourcesOperationalized vendor requests by introducing ticketing system, key impact - 92% tickets resolved under SLA (improvement 16 pp)Introduced client/individual performance tracking dashboard for the first time, increased implementation team efficiency by 5% (10 hours per week)Managed organizational change (significant scope expansion) to launch two additional product offerings via aligning team individual motivation with the new company vision, designing new onboarding and certification training, and successfully advocating for the compensation increase with C-levels; zero attrition post-reorg Developed pandemic team management strategy: introduced remote working option, new team norms, mental well being check ins, ran localized “Resilience” trainings Lead cross functional Product and Sales collaboration -
Personalization ManagerThe Fulcrum Ltd - Foundry Innovations Jul 2016 - Sep 2017Auckland, New ZealandUsing Adobe Marketing Cloud solutions (Adobe Analytics, Audience Manager and Target) to deliver complete attribution (visit to loan/credit approval) for Westpac, one of the top AU/NZ retail banks. Managed client relationships and was responsible for personalization of both advertising, public site and logged-in customer experience as well as translating data into actionable insights for senior management. Run over 40 experiments on Westpac Home and Product pagesVerified a number of conversion optimization approaches for different audiences using experiment dataImproved lead to qualified lead ratio by 27%
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Product Sales Support LeadOrahq - Foundry Innovations Oct 2015 - Jul 2016Auckland, New ZealandReporting to Commercial Director, I am responsible for growing Ora's Google advertising revenue and profitability.My key responsibilities include:Achieving and overachieving monthly Google advertising revenue targetsImplementing initiatives and processes to enhance the value of Ora's propositionLiaising with Product team to develop new product features and improve existing ones (Sales to Product feedback)Leading and motivating a virtual team including Onboaring specialists, Telesales and Business Growth ManagersDeveloping and delivering product and sales trainings for Telesales and Account Management TeamsAiding Sales team with pitching and more complex advertising solutions -
Senior Account ManagerGoogle Nov 2012 - Oct 2015Dublin, IrelandDuring my tenure as an Account Manager, I managed a multi-million client portfolio (both agency and direct advertisers) in Russia and consistently achieved and overachieved my revenue and product adoption targets, as well as exceeded management expectations.Driven AdWords solution suite for key Russian clients in Small Business & Mid-Market programsManaged an est. $4M quarterly portfolios of 20 to 40 clients, continuously overachievingrevenue and operational targetsSpeaker at regional digital marketing events and forums in Russia -
Business Development Account Manager CeeEuromonitor International Sep 2009 - Oct 2012Vilnius, LithuaniaManaging 40+ existing blue chip clients (PepsiCo, Carlsberg, British American Tobacco, Unilever, Danone, Heinz, Efes and others) in CEE region and responsible for securing contract renewals and offering additional customized research solutions, as well as providing all necessary client support. Since I concentrated on strategic research, I normally reached out to senior decisionmakers and budget holders within these companies. -
Market Research AnalystEuromonitor International Sep 2008 - Aug 2009Vilnius, LithuaniaBuilt and supervised distributed vendor analysts team (4 ppl) and overlooked the annual market research projects delivery across 3 markets.
Andrej Penkov Education Details
Frequently Asked Questions about Andrej Penkov
What company does Andrej Penkov work for?
Andrej Penkov works for Rocketscience
What is Andrej Penkov's role at the current company?
Andrej Penkov's current role is Head of Customer Success | Team Manager | Digital Marketing Expert | E-commerce Consultant.
What schools did Andrej Penkov attend?
Andrej Penkov attended Aberystwyth University, Kingston University.
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