Andreja Mahović

Andreja Mahović Email and Phone Number

Chief Executive Officer at TIER-S @ TIER-S
Andreja Mahović's Location
Serbia, Serbia
About Andreja Mahović

In my past life, I was a professional Dota 2 support player for Fnatic. This was back in the days when being a pro-gamer meant you will get your trips and accommodation covered by the org you played for. Having a professional player salary was the dream I never reached. My tournament earnings were somewhere around $1,500. I had a 2nd place finish at DreamHack Winter 2011 and 3rd at ESWC earlier that year. It was the dinosaur era of Dota 2, when The International 1 was ‘only’ $1,600,000 strong.I stopped playing competitively in 2012 and started working at Fnatic. I volunteered in my first month and my contribution was significant enough for the management to think I should start my second month with a paid ‘journalist’ position. Later on, I became a part of the senior management team. These were my baby steps in the esports environment. After Fnatic, I led the content for the CBSi owned portal dedicated to esports – onGamers. When onGamers disbanded in 2014, Mata and I joined by Elroy Pinto and a couple others founded !.99. The biggest professional achievement for me over the past 6 years is that I breath life into !.99’s work ethic and culture. During my stay at !.99, I was its heart beat. On the project side, the things I am proud of the most are the creation & existence of the OG Dota 2 brand, the esports work done for Red Bull, the !.99 website which was published in early 2020. and a few others.

Andreja Mahović's Current Company Details
TIER-S

Tier-S

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Chief Executive Officer at TIER-S
Andreja Mahović Work Experience Details
  • Tier-S
    Chief Executive Officer
    Tier-S Jan 2021 - Present
    Belgrade, Serbia
  • Level99
    Chief Creative Officer
    Level99 Jan 2015 - Nov 2020
    I am a co-founder & a former Chief Creative Officer of !.evel99 (!.99). During my time at !.99 I led the creative department together with my brother Mateja (the most talented person I know). I was also in charge of all internal operations, production pipelines, processes, hiring and more. As a founder, a majority owner, a manager and a director in the company, I was also involved in setting the strategy for the whole company, working on the vision or where we want to head and working on a 5-year business plan. During my time at 99, the company got invested in by Wanda Conglomerate through Infront iX sports agency in a multi-million dollar deal.I was in charge of the whole production team working across all clients in the period of Feb 2014. to Nov 2020.. During my stay at 99, my team worked on clients such as SKY.TV, Micron Ballistix, Red Bull, Vancouver Canucks, Sterling VC, OG, G2 and more.Some of the work and projects I am the most proud to have lead includes Red Bull Esports Branding Guidelines, Red Bull Esports Wear & Apparel, OG ESPORTS Branding, OG Merchandise, G2 rebrand, OG x Red Bull brand launch, NYXL Brand Launch & Social Strategy, NYSL Brand Launch & Social Strategy, Vancouver Titans Brand Launch & Social strategy and Misfits & NYXL Homestand Digital assets.
  • Gamespot
    Managing Editor
    Gamespot Feb 2014 - Feb 2015
    At the CBSi Esports venture, I guided a team of 20 staff and oversaw content creation for all of the most popular Esports titles. I founded a YouTube channel that raked in 10+ million views within 6 months driven by the promotion of live-streamed Esports shows on Twitch.tv.In 2014, headed by my team, onGamers was regarded as the esport industry’s most influential content creation website.
  • Fnatic
    Editor-In-Chief
    Fnatic Apr 2013 - Feb 2014
    As Editor-in-Chief I was involved in multiple projects within the senior management. Apart from leading the journalism crew and being in charge of the website, I was also leading the team of talented graphic designers in developing and unifying the brand, designing products and more. As an active leader I was able to achieve many prestigious goals with my crew, one of them being growth of Fnatic's social networks by 200% during my time as EIC.
  • Fnatic
    Journalist/Tournament Admin
    Fnatic Jan 2012 - May 2013
    I joined Fnatic in late 2011. as a Dota 2 player and quit playing competitively after a few months. Fnatic is one of the leading companies in the world of gaming and it has teams and staff members from many different countries across the globe. By being the most active member of journalism crew, I progressed further and took charge of the website and EIC role, took part in Social Media activities, led a group of people including journalists and graphic designers, worked on multiple tournaments and event projects such as MSI Beat it! 2013, RaidCall events throughout 2012. and more.

Andreja Mahović Skills

Journalism Social Networking Digital Media Social Media Marketing Gaming Event Management Community Management New Media Entrepreneurship Sports Brand Development Sports Marketing Sports Management

Andreja Mahović Education Details

Frequently Asked Questions about Andreja Mahović

What company does Andreja Mahović work for?

Andreja Mahović works for Tier-S

What is Andreja Mahović's role at the current company?

Andreja Mahović's current role is Chief Executive Officer at TIER-S.

What schools did Andreja Mahović attend?

Andreja Mahović attended University Of Belgrade.

What skills is Andreja Mahović known for?

Andreja Mahović has skills like Journalism, Social Networking, Digital Media, Social Media Marketing, Gaming, Event Management, Community Management, New Media, Entrepreneurship, Sports, Brand Development, Sports Marketing.

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