Performance marketing professional with cross-industry experience, currently working as a Head of Performance Marketing at mammaly, managing the performance team and an 8 figure budget, while promoting a culture of testing, tracking and analysing within the business. With experience in PPC, SEM, Social Media Advertising, Native Ads as well as anything related to Analytics & Tracking (from Adobe Analytics to Google Analytics), I am in a perfect position to support my team in growing the business.In my free time I am devoted to exploring Berlin's food scene, while pursuing my passion for cooking. On top of that I am a big coffee enthusiast, some people might call it a coffee snob. In order to compensate for my high-calorie passions, I am also cycling, hiking, running, climbing.If you have questions regarding anything marketing related, feel free to drop me a message, I am more than happy to invite you for a coffee.