André Jéft Ferráz Email & Phone Number

São Paulo, Brasil

🔲 Gestão de redatores e designers, além de fazer a interface com a agência de mídia, produtora de vídeo e demais fornecedores externos.🔲 Planejamento, gestão e execução de planos estratégicos e campanhas on e off para B2C, B2B e B2B2C.🔲 Acompanhamento dos movimentos de mercado (competidores), construindo ações de aquisição e retenção de clientes.🔲 Alinhamento de prazos e priorização de demandas diárias junto ao time.🔲 Atuação estratégica visando a sustentabilidade e escala dos canais de conteúdo, redes sociais, canais de vendas, réguas de relacionamento e prospecção.🔲 Supervisão da produção de conteúdo, garantindo criatividade, qualidade e inovação. 🔲 Suporte na elaboração de eventos.🔲 Contratação de uma equipe multidisciplinar para atuar em todas as frentes da área.🔲 Acompanhamento de PDI, 1:1 e ciclo de feedbacks para avaliação de desempenho.🔲 Responsável pela aprovação final e revisão de todas as peças

São Paulo, Brazil

🔲 Criação de conteúdo de campanhas a nível nacional para captação e retenção de clientes, além de projetos para o público interno. 🔲 Produção de conteúdos criativos, exclusivos e de qualidade.🔲 Elaboração de textos que despertem o interesse e estabeleçam uma conexão com a marca.🔲 Atuação como suporte da Head de Operações na gestão do time e das tarefas de conteúdo.🔲 Desenvolvimento de Manual Interno de Conteúdo para auxiliar a equipe na produção do conteúdo.🔲 Atendimento exclusivo à corretora do Bradesco, a Ágora Investimentos.

São Paulo, Brasil

🔲 Redação criativa e revisão de uma ampla gama de peças para público interno (endomarketing) e externo (campanhas publicitárias para clientes e novos leads).🔲 Produção de posts orgânicos e patrocinados para redes sociais (Instagram, Facebook, TikTok, LinkedIn, Twitter, Pinterest, YouTube e Yammer).🔲 Redação de roteiro para podcast e vídeos de story, reels, IGTV, feed e live.🔲 Redação de apresentações institucionais, comunicados e carta de vendas da marca.🔲 Elaboração de newsletter interna e e-mail marketing.🔲 Produção de texto para diversos formatos de banners (online e off), sites e landing pages.🔲 Produção de conteúdo sobre investimentos e temas gerais do universo financeiro.🔲 Clientes atendidos: Ágora Investimentos (corretora do Bradesco) e Ágora Academy (área de educação financeira), além de colaborar com outros clientes, como Grupo Henkell Freixenet (mercado de bebidas), Aditive Plásticos e a própria agência (BBDA).

Sydney, Nova Gales Do Sul, Austrália

🔲 Content creation project to help Brazilian people who are planning to study and work in Australia.🔲 Main activities: write engaging YouTube scripts with storytelling techniques, SEO, editorial standards and brand tone of voice, design (thumbnail, layers, banner etc), content for social media, UX Writing, video recording and editing, analyzing data and metrics, making short videos (reels) and managing comments and DMs.🔲 Channel approved to join the YouTube Partner Program to monetize videos and unlock features🔲 +100.000 views and +500.000 impressions over the first year🔲 5,4% Click-Through-Rate (CTR) over the first year. This is more than 2 times the average CTR for beginners🔲 Paid partnership with Tagarela Education Consultant Agency to produce ads on Instagram🔲 This project also helped me to improve my presenting and public speaking skills in a virtual environment

Sydney, Australia

🔲 I truly believe it is so important to see the life from a different perspective, so that is why in 2017 I have decided to invest in myself and boost my career moving to Australia to study English, Marketing and Leadership at Greystone College (Sydney). 🔲 Moreover, I had the opportunity to travel to other countries, such as Thailand, Singapore and New Zealand, and learn about different cultures. In 2020, after seeing I would have to stay longer abroad due the Covid pandemic, I created a digital content and social media project for reentering the communication area (see details above).

Santiago, Chile

🔲 Leadership of LATAM Editorial Copy Team (Chile, Argentina, Colombia, Mexico, Peru and Brazil). 🔲 One of the leaders who established a regional excellence center to manage the operations chain for Latin America.🔲 Main responsibility: identifie weaknesses in internal controls and opportunities to enhance operational efficiencies, especially in production and error reduction.🔲 Reduction of 28% of turnaround time (Q1-2 to Q3-4/2016). 🔲 Only Brazil Reductions: 37% of turnaround time and 60% of headcount (Q1-2 to Q3-4/2016).🔲 Work with various internal teams at multiple locations to assist with Planning, Sales and Marketing initiatives.🔲 Focused, especially, in reviewing of KPIs, training of best practices and creating new efficiency studies.🔲 Recruit and develop writing team.

São Paulo, Brazil

🔲 Leadership of the Editorial Copywriting Team for Brazil🔲 Contribute to brainstorming sessions and copywriting projects.🔲 Monitor and measurement KPIs and productivity for reporting teams. 🔲 Developing new strategies for enhancing productivity without sacrificing quality.🔲 Overseeing the processes of copy team (guidelines, productivity, resources maximization); define and execute an ongoing training and evaluation process of the staff.🔲 Interface with other departments as needed to help ensure an efficient and collaborative process.🔲 Support to the Head of Editorial in defining team processes.

São Paulo E Região, Brasil

🔲 Editing and reviewing content for the e-commerce mobile apps, newsletter & website (Local, Getaway and Goods)🔲 Writing titles and standard fine print for the deal, editing and proof reading editorial content for errors in spelling, punctuation and grammar.🔲 Building specific content strategies for each company category (Local, Travel and Products).🔲 Recommending improvements in all editorial materials🔲 Ensuring that Information Architecture (UX Writing) and controlled dictionary have been applied.🔲 Checking all the content for style, and agreement with global pattern (The Groupon Voice).🔲 Creating rich content for presentations, content style guides and training.🔲 Monitoring copywriters performance (KPIs).🔲 Working in collaboration with Design, Marketing, Sales, Planning, Quality (QA) and Customer Service in Portuguese, English and Spanish.

São Paulo E Região, Brasil

🔲 Writing of all the content for the e-commerce mobile apps, newsletter & website (Local, Travel and Goods).🔲 Creating persuasive copywriting of goods and services to boost sales and conversions, including titles, highlights, description, fine print, institutional summary, newsletter content, landing pages etc.🔲 Compose tight, compelling descriptions of Groupon deals while maintaining daily productivity goals.🔲 Using Information Architecture (UX Writing) and controlled dictionary.🔲 Execution of campaigns and marketing calendar: Black Friday, brand anniversary, key accounts, holidays and special dates.🔲 Key account copywriter attending brands like McDonald's, Espaçolaser, Hopi Hari, Uber, Applebees, Bob’s, Cinépolis, Domino’s, Iberostar Bahia Hotel etc🔲 Grammatical and critical review using the Global Brand Tone of Voice and SEO.🔲 Develop deft understanding of balancing humor and factual information in copy.🔲 I worked individually and in pairs in all categories of the website: beauty & spa, food & drink, things to do, health & fitness, automotive, travel, goods etc.🔲 I also got involved in most of the marketing projects and training, moreover I was responsible for the Onboarding of the new writers.

Sorocaba E Região, Brasil

🔲 Institutional copywriting for a group of partners of the communication agency 🔲 Writing of institutional newspaper, interviews, articles, reports, etc 🔲 Institutional marketing research and employer branding 🔲 Media relations (press release, press kit and press conferences).🔲 Atting company events to create powerful content marketing.🔲 Managing content calendar and posting schedule🔲 Partners of the agency: Metso Brazil, Dynapac (Atlas Copco), Hanesbrands Inc and Apex Tool Group.

São Paulo E Região, Brasil

🔲 Responsible for creating blog content for the website Essential Music and for the Hell & Heaven Festival.🔲 Copywriting of title, news, articles, interviews and ads of large volumes of copy on a wide range of subjects: music, movies, parties, games, technology etc.🔲 Attending company events to create powerful content marketing.🔲 Assist with creating original headlines and content for social media.🔲 Freelance/Remote

Certificate Iv In Marketing And Communication

Diploma Of Leadership And Management, Organizational Leadership

Greystone College: winner St Star Vocational College (2016)

Master Of Business Administration (Mba), Marketing, Marketing

Activities and Societies: Students Management Committee Chairman

Special Student At Communication Sciences Postgraduate Program (Ppgcom/Eca-Usp), Communication And Media Studies

Activities and Societies: Research Area: Organizational Communication, Corporate Culture, Institutional Memory.

Social Communication Degree, Journalism