Improved technological processes and prepared design and content, including creative design, audio assets, and image guidelines to increase Brand Center hub usage.Establish constant, efficient, and segregate brand expressions across different touchpoints by providing assets, insights, guidelines, and strategic advice. Designed unique accompanying graphic styles and tones for use in communications by generating concepts related to Kaiser Permanente's brand identity and brand architecture.

Enhanced overall performance of team members through leading a team of twenty-five members, deploying efficient workflow processes, overseeing day-to-day product productivity, and executing modifications.Created and stayed on track with growth plans by arranging budgets, monitoring profit and loss activities, and continuously attaining margin targets. Built market position by locating, developing, and closing business relationships.

Achieved predefined targeted goals by directing creative development of national, local, and co-op advertising, such as web, television, radio, print, and OOH advertising.Performed multiple operations, such as building lucrative AOR relationship, establishing KPIs, and ensuring proper trafficking of all local media buys. Supported local agencies with collateral, assets, and tools required to design and implement compliant marketing through establishing Farmers AdBuilder tool. Created traffic deliverables for a broad range of markets nationwide by hiring and directing graphic design consultants.

Led the marketing efforts to establish the franchise as a leader in the educational franchise marketplace. Implemented integrated marketing and communication campaigns increasing lead acquisition and growing the franchise to over 200 locations worldwide. Mathnasium grew to be the #7 “Top New Franchise” and was ranked #197, as featured in the 2008 Entrepreneur Franchise 500 Magazine.• Implemented effective integrated marketing and communications campaigns, creating franchise sales inquiries that helped grow the franchise to more than 200 locations worldwide. • Managed search engine marketing and digital content marketing through use of AdWords, YahooAds and Google analytics.• Oversaw the creation of multi-channel lead generation programs that included email campaigns, print collateral,SEO, SEM, and radio advertising that effectively communicated Mathnasium’s brand

Responsible for the day-to day operations of a multi-faceted, music and entertainment boutique public relations firm. Including managing a large database of media contacts in ACT relationship management software. As well as pitching clients’ stories and accomplishments to journalist and media outlets across the nation. • Used adobe Photoshop skills to create and edit photos and create captions to send media outlets to publicize artist.• Created media kits to ship to various media outlets for promotion of our artists’ music. • Help manage, publicize and create guest list for large listening parties and red carpet events for musicians or entertainers on the Luck Media roster.