Andre Johnstone Mba Email & Phone Number

United Kingdom

London, Gb

Sales and Marketing for a brilliant group of pubs, bars and Salt Yard restaurants.

London, Gb

Supporting a brilliant startup kitchen implant business to grow from concept stage to opening physical locations and funding rounds.

Founder - Key clients inc Nando’s, Heineken, Wahaca, Big Table Group & Marugame.Brand Development:Working with brands to develop their proposition and consumer relevance. Mentoring in house marketing heads to use the right data and insight to develop compelling marketing plans. Helping to create new concepts and launches from QSR Grab & Go through to full service restaurants.Delivery Consultancy:Helping businesses think bigger and more digitally about their delivery offering - applying digital concepts such as E-commerce, Search Engine Optimisation and PPC alongside location planning tools, menu optimisation & aggregator management. All with the goal of creating commercially strong solutions that get fast results.

London, England, Gb

C-Suite Exec in turnaround of UK's biggest French restaurant business post Covid & admin process.Exec leader focused on the Customer Journey with responsibility across several functions including: Marketing (brand marketing,PR, social & digital, local & in house design).Commercial ownership of direct to consumer e-commerce business (Côte at Home) including production, operations and marketing.Property (site acquisition, M&A & interior design).Food & Drink development.

Southwark, England, Gb

Grew the delivery business to a multi million pound revenue stream and developed and launched wagamama’s sister QSR concept: mamago.Delivery: Doubled sales over 2 years from £23m to £45m.Led team inc ops, food dev, finance and marketing. Opened multiple dark kitchens working with all major aggregators.QSR Grab & Go Concept Mamago: Developed and launched a new concept store inc food, design, branding, operational flow & marketing.Opened 5 dark kitchen units with outstanding results.

Southwark, England, Gb

Team of 15 including digital & CRM, SEO, loyalty, social, strategy & insight, brand marketing, local marketing, in-house creative and customer comms.Led business to 5 years of market beating LFL growth and No1 for NPS.Multiple award winning campaigns & collabs inc TV, Radio and Cinema Ads.Headed up innovation program including flagship test kitchen (Noodle Lab).Managed crisis PR comms through several national brand and media issues.Ran comms process through private equity sale achieving 13 x multiple.International - Ran Franchise marketing team and oversaw marketing for the USA as part of rollout in NYC and Boston.Launched and ran Gift Card programme - grew into a £3m business.Developed and launched award winning takeaway packaging.Won multiple awards inc Restaurant Brand of the Year, Marketing Campaign of the year. Effie Awards, D&AD Pencil, Red Dot Design Award, and FAB Award.

Southwark, England, Gb

Transformation of the digital experience including award winning mobile first website development, rejuvenation of email and crm, design and implementation of single customer view (SCV) database, creation of award winning ecommerce site, social media content creation and community management, alongside SEO, App development and digital media campaigns.Managed a series of wider business projects including: design and delivery of multi award winning takeout packaging; and, set up and management of successful B2C & B2B gift card programme including digital storefronts and multiple placements into gift card malls (supermarkets).

Birmingham, Gb

Head of Brand Marketing for a number of M&B brands including All Bar One, O'Neill's, Nicholson's & Castle with seven direct reports and £2m marketing budget.Including: Turnaround for All Bar One including restaurant design, refocused offer & new comms route. (Moved business into double digit LFL growth).Modernisation of O'Neill's Irish PubsElevation of food across 100+ gastro pubs (Castle Pubs)Rollout of premium traditional pub concept Nicholson's.

Birmingham, Gb

Marketing lead for a number of hospitality brands. Brands include: Nicholson's pubs, High St Bars, Scream, Town Pubs, Ember Inns. Responsible for brand strategy, strong commercial brand and local marketing plans, food and drink range & menus, digital marketing plans, multiple new openings, refurbs, £m marketing budgets, and several direct reports.

Birmingham, Gb

Various brands including Goose Pubs & O'Neill's Pubs

Birmingham, Gb

Brands included O’Neill’s Irish Pubs, Goose Pubs Edwards Bars.

Birmingham, Gb

Scheme in Mitchells & Butlers working across several departments from operations and commercial before settling in marketing.

Adeje, Tenerife, Es

Placement year in the marketing department of hotel and resort business.

Master Of Business Administration - Mba, Business

Ba (Hons), Business Studies