✦ Managing and strategizing performance marketing channels SEA, SEO, CRM and other projects with goals to drive traffic, increase conversions and grow revenue and profitability ✦ Implementing tracking systems of KPIs and campaign performance to help identifying areas of improvement for multiple channels with Looker Studio and Google Analytics✦ Developing documentation and SOPs on optimization, tracking and measurement of different marketing channels ✦ Collaborating with… Show more ✦ Managing and strategizing performance marketing channels SEA, SEO, CRM and other projects with goals to drive traffic, increase conversions and grow revenue and profitability ✦ Implementing tracking systems of KPIs and campaign performance to help identifying areas of improvement for multiple channels with Looker Studio and Google Analytics✦ Developing documentation and SOPs on optimization, tracking and measurement of different marketing channels ✦ Collaborating with cross-functional teams to deliver and implement data-driven recommendations and marketing strategies✦ Communicating and defending complex analytical findings and insights to marketing and non-technical stakeholders while translating into actionable recommendations.✦ Training, mentoring and guiding junior members in the team and members of other teams within the company✦ Working simultaneously with different teams on multiple projects and prioritizing workload effectively and efficiency✦ Supporting colleagues and partners in implementing and delivering various projects from marketing strategies to tracking and product management✦ Researching new and applicable online marketing technologies and platforms to improve efficiency across the marketing channels✦ Keeping up with industry trends and best practices and technology tools in digital marketing and business Show less

- Putting into place, analyzing, optimizing and successfully increasing the performance of email campaigns for autobiz as well for other business partners with the use of Expert Sender, MindBaz, Data Engine and Microsoft Office Suite- Analyzing, testing and improving the success of Facebook/Instagram ads with Facebook Ads Manager- Fully utilizing the capacity of Google Analytics for in-depth analysis of customer behavior, website performance, detecting issues, and possibilities and… Show more - Putting into place, analyzing, optimizing and successfully increasing the performance of email campaigns for autobiz as well for other business partners with the use of Expert Sender, MindBaz, Data Engine and Microsoft Office Suite- Analyzing, testing and improving the success of Facebook/Instagram ads with Facebook Ads Manager- Fully utilizing the capacity of Google Analytics for in-depth analysis of customer behavior, website performance, detecting issues, and possibilities and executing strategical actions with the team for improving the business KPIs- Analyzing, optimizing and managing existing ads, as well as, testing new ads on Google Ads and Microsoft Ads for improving the SEA performance- Prospecting for business expansion and revenue-generating opportunities and have successfully signed a partnership contract with Leocare- Working on developing a GDRP-compliant use and management of personal data at autobiz Show less

Assisting in a study realization on the expectations of social housing tenants in their relationship with their lessor.