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André Carréra Fernandes Email & Phone Number

Diretor de Tecnologia at Ademicon
Location: Curitiba, Paraná, Brazil 15 work roles 3 schools
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Role
Diretor de Tecnologia
Location
Curitiba, Paraná, Brazil
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André Carréra Fernandes is listed as Diretor de Tecnologia at Ademicon, a with 5177 employees, based in Curitiba, Paraná, Brazil. AeroLeads shows a matched LinkedIn profile for André Carréra Fernandes.

André Carréra Fernandes previously worked as Principal Product Manager at Jeeves and Product Consultant & CPO as a service at Regents. André Carréra Fernandes holds Economics from Universidade Federal Do Paraná.

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Ademicon

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Profile bio

About André Carréra Fernandes

Former Head of Product @ EBANX Brasil, Addi and Juno18 years of financial services experience, 5 years leading product teams in Digital Assets, Payments and Credit. 4x Entrepreneur, 3x startup founder, 1 exit. Led Pix implementation as a direct participant at Juno (then acquired by EBANX) to launch Pix support for Uber on the first day of the system. Co-founder @ Wuzu - acquired by 2TM/Mercado Bitcoin.Responsible for the unique concept design of the Matching Engine at Wuzu.Previous experience with investment banking in Sao Paulo and New York.

Listed skills include Financial Markets, Options, Equities, Equity Trading, and 37 others.

Current workplace

André Carréra Fernandes's current company

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Ademicon
Ademicon
Diretor de Tecnologia
State of Paraná, Brazil
Website
Employees
5177
AeroLeads page
15 roles

André Carréra Fernandes work experience

A career timeline built from the work history available for this profile.

Diretor De Tecnologia

State Of Paraná, Brazil

Principal Product Manager

Miami , Florida, Us

May 2024 - Oct 2024

Product Consultant & Cpo As A Service

• Consulted on embedded finance and Digital Transformation projects for Investment Management, Digital Assets, and Marketplace clients, ensuring strategic alignment.• Led the design of product requirements for a credit project with a Digital Assets company, integrating with BaaS providers and navigating regulatory compliance.• Outlined the project for re-launching a BNPL credit product for a large retailer, focusing on consumer credit access and maximizing customer adoption rates.

Jan 2024 - May 2024

Founder

• Founded Hera, a fintech startup in Brazil focused on democratizing credit access for the underbanked population.• Developed innovative Pix-based credit solutions for merchants and consumers, simplifying the credit process.• Led the strategic direction of Hera to offer interest-bearing payment plans and flexible installment options.• Designed and implemented the backend service architecture, including invoice management, Pix integration, customer onboarding workflows, and risk management systems, ensuring a scalable and secure infrastructure.

Sep 2023 - Dec 2023

Head Of Product - Brazil

Bogota, Dc, Co

• Led cross-functional teams to refine BNPL offering, optimizing conversion rates and introducing new features.• Launched interest-bearing options and longer-term payment plans, expanding product suite and improving LTV.• Collaborated with sales teams to align merchant acquisition efforts with target population and high-value verticals.

Jan 2023 - Jun 2023

Group Product Manager - Checkout / Onboarding

Bogota, Dc, Co

• Led checkout integration and onboarding for Addi's BNPL solution, optimizing customer journey across e-commerce and in-store environments.• Conducted in-depth research on conversion metrics to enhance user experience and boost checkout success rates.• Collaborated with cross-functional teams to develop features improving onboarding flows and enhancing security.• Drove key product enhancements by implementing strategies for improving in-store BNPL journeys.

Apr 2022 - Jan 2023

Director Of Product Management | Ebanx / Head Of Product @ Ebanx Brazil

Curitiba, Pr, Br

• Led product management for EBANX Brazil, overseeing local payments, e-commerce integration, and Pix for Cross Border Payments.• Managed a 3 division Product and Engineering team, focusing on Digital Account, BaaS, and E-commerce payments.• Successfully shut down unprofitable POS initiative, aligning with company strategy.

Jun 2019 - Mar 2022

Director Of Product Management - Deputy General Manager

Curitiba, Paraná, Br

• Led Sales, Risk, Ops, and Marketing teams during M&A process with EBANX at Juno, achieving successful integration and growth.• Directed a 40+ member product and engineering team, driving innovation and product improvements.• Led the Small Business Digital Account growth team, implementing specific OKRs and data strategies for new business opportunities.

Jan 2021 - Oct 2021

Senior Manager Of Product Management

Curitiba, Paraná, Br

• Led Pix direct participant process application, resulting in a successful partnership with EBANX for early launch of services to Uber in the Instant Payments system.• Realigned company strategy and led multiple cross-functional teams, contributing to Juno becoming a regulated entity by the Brazilian Central Bank.• Consolidated team growth, now managing 2 managers and 11 team members, implementing OKRs and Performance Cycles.

Jan 2020 - Jan 2021

Group Product Manager

Curitiba, Paraná, Br

• Led the building of the product team at Juno, starting with 2.5 product managers and 3 designers.• Organized project and initiatives reporting, prioritization, and alignment with cross-functional teams.• Successfully launched a mobile app and revamped brand migration initiatives for Juno.

Jun 2019 - Jan 2020

Co-Founder, Product Lead (Acquired By 2Tm / Mercado Bitcoin)

Curitiba, Pr, Br

• Led the design and implementation of a high-performance Matching Engine for Wuzu Exchange, utilizing Rust for optimized scalability and low-latency processing. Designed with a microservices architecture to ensure seamless integration and modular flexibility.• Developed an advanced Software as a Service (SaaS) platform for cryptocurrency and security-token exchanges, using C#/.NET for backend infrastructure and React/TypeScript for responsive, scalable front-end interfaces.• Engineered a custom Python-based wallet solution for institutional-grade private key management, integrating blockchain networks with cold-signing capabilities to enhance security in digital asset custody.• Optimized the trading platform's architecture to support quantitative trading strategies, leveraging containers, Kubernetes, and ZeroMQ for high-speed data processing and reliable system performance in fast-moving market environments.

May 2017 - Mar 2019

Founder

Alpha Ledger

• Pioneered quantitative-based automated trading strategies in the emerging cryptocurrency market, focusing on cross-border arbitrage and derivatives market making.• Developed a robust infrastructure using Python, RabbitMQ messaging, and MongoDB for trading operations, achieving over 38% profits (USD terms, Market neutral) in 10 months.• Led trading in the most liquid Cryptocurrency product at the time, responsible for almost 10% of the volume in volatile periods.

Mar 2015 - Apr 2017

Electronic Trading

Lisbon, Lisbon, Pt

• Led the integration of electronic trading infrastructure with broker-dealers, increasing low touch trading revenue by over half.• Implemented provider solution change from Fidessa to Bloomberg SSEOMS, reducing costs and enhancing functionalities.• Overcame challenges in integrating cross border FX solutions, resulting in daily orders from over 10 emerging markets.

Oct 2012 - Jun 2014

Electronic Trading

Br

• Developed new electronic trading platform at Espirito Santo Investment Bank, cutting over 60% of trading software costs.• Implemented first Co-located FIX connection for a hedge fund, responsible for over 20% of trading activity on the most traded ETF.• Established standards and procedures for onboarding new electronic trading clients through direct connectivity and DMA solutions.

Jan 2011 - Oct 2012

Derivatives Desk

Br

• Developed trading strategies for Single Stock Options and Equity Index Options, pitching hedging and alpha generating ideas for institutional investors.• Conducted quantitative research and sales trading activities for local and international investors.• Implemented controls for tracking stock lending market data and generating reports on auxiliary indicative data.

Mar 2010 - Mar 2011
Team & coworkers

Colleagues at Ademicon

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3 education records

André Carréra Fernandes education

Economics

Universidade Federal Do Paraná

Bachelors, International Relations

Unicuritiba

High School

Federal University Of Technology - Parana
FAQ

Frequently asked questions about André Carréra Fernandes

Quick answers generated from the profile data available on this page.

What company does André Carréra Fernandes work for?

André Carréra Fernandes works for Ademicon.

What is André Carréra Fernandes's role at Ademicon?

André Carréra Fernandes is listed as Diretor de Tecnologia at Ademicon.

Where is André Carréra Fernandes based?

André Carréra Fernandes is based in Curitiba, Paraná, Brazil while working with Ademicon.

What companies has André Carréra Fernandes worked for?

André Carréra Fernandes has worked for Ademicon, Jeeves, Regents, Hera, and Addi.

Who are André Carréra Fernandes's colleagues at Ademicon?

André Carréra Fernandes's colleagues at Ademicon include Carlos Felipe Flores, Vanessa Alves, Daniel Litran, Adilson Tcarmo, and Paulo Arioza.

How can I contact André Carréra Fernandes?

You can use AeroLeads to view verified contact signals for André Carréra Fernandes at Ademicon, including work email, phone, and LinkedIn data when available.

What schools did André Carréra Fernandes attend?

André Carréra Fernandes holds Economics from Universidade Federal Do Paraná.

What skills is André Carréra Fernandes known for?

André Carréra Fernandes is listed with skills including Financial Markets, Options, Equities, Equity Trading, Capital Markets, Financial Services, Emerging Markets, and Bloomberg.

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