Educating the general public on DNA testing and how beneficial DNA testing is to understand the body’s predispositions at a genetic level and assist in lifestyle changes to prevent these predispositions.

- Being a consultant and advisor to Intended Parents (IPs) in Australia regarding all aspects of the surrogacy process in Canada- Provision of genuinely unbiased information to ensure their surrogacy journey in Canada is a smooth and stress-free experience- Understanding the IPs’ background and needs, and providing solutions and valuable advice for them to begin their family-building journey- Assisting IPs to build confidence through knowledge- Be empathetic and compassionate towards the IPs and give them the best start for their surrogacy journey in Canada- Providing service completely remotely (online) utilising communication tools including Zoom, Skype, Teams, Emails, Phone, WhatsApp, etc.

Heading up the other arm of Host Geek that focuses on web design and development for individuals and businesses worldwide.

- Working with other Director to develop high-impact marketing strategies to boost awareness and sales through online (including social media) channels- Developing strong messages for campaigns executed throughout the year- Overseeing the marketing activities of the company and developing and maintaining the theme (look and feel) of the company’s website- Developing services and programmes to close the gaps in the web hosting / web design and digital marketing space- Managing full-time staff based in Australia and Singapore- Managing external designers and agencies- Identify gaps in clients’ online requirements and provide solutions to them- Managing, scheduling and arranging travel itineraries for staff for overseas events and seminars

- Managing the eCommerce site specialising in homeware products- Updating of the website through WordPress and WooCommerce platforms- Running the day-to-day activities of the business- Developing promotional campaigns- Constantly looking out for high-interest products- Developing successful pricing strategy- Developing and maintaining eCommerce website

Marketing Director:- Provide marketing initiatives to the various business arms of the company.- Organise and manage the various events that the company was participating in.- Tighten the branding of the various business arms.Consultant / Case Coordinator:- Provided support, advice and guidance to over 200 Intended Parents (IPs) who are going through their surrogacy journeys in Canada.- Intended Parents primarily reside across Australia, New Zealand, the USA and parts of Asia.- Ensure that IPs get the appropriate information at the appropriate time for them to move ahead in their journeys.

- Working with Sales & Marketing Director to reinvent the way the Company reach its markets through various marketing channels- Challenge the status quo and rebuild the Marketing processes and systems, websites and processes for the future to maximise potential- Create new strategic planning, reporting and budgeting tools to ensure Marketing is on track and stays on track- Rebuild relationships of the Marketing department with internal stakeholders to ensure a top-class service environment- Prepare the Company for a future in digital, and positioning it as a leader and innovator- Working collaboratively with Publishing, Sales and Digital Development teams to produce engaging and effective Marketing collateral for ANZ- Working closely with the global Marketing team (based in the UK) to share marketing initiatives and ensure branding and marketing messages match- Scheduling Marketing projects to ensure on time and on budget outcomes- Maximising the use of web and social media to raise the Company’s profile and awareness- Reporting on marketing activities and outcomes to internal and external stakeholders- Driving mail and eDM campaigns- Updating and maintaining various company websites using a variety of platforms including WordPress- Ensuring the Company’s presence at conferences is on-brand and on-message- Developing promotional items for various Macmillan Education products and for brand exposure at conferences and events- Recommending effective, novel Marketing approaches to the Sales & Marketing Director- Providing Marketing ideas and suggestions to the other areas of the Macmillan group.- Manage the Marketing team and provide guidance and direction to team members- Managing, scheduling and arranging travel itineraries for overseas meetings in various European locations

- Supporting the Managing Director to drive forward marketing and communications activities and projects in Australasia and New Zealand (ANZ)- Ensuring brand consistency in line with head office in Innsbruck, Austria- Developing marketing activities ranging from developing and writing content for digital communications and evaluating their impact- Managing patient and professional collateral and promotional items- Act as main liaison with the Corporate Marketing team in the head office based in Innsbruck, Austria- Supporting and Coordinating staff-only event attendance, surgical training and the attendance of key customers at international events - Managing delegate and speaker invitations, accommodation, flights and transfers - Working with Corporate Marketing team in Innsbruck, Austria, and contributing to the development of social media, online application forms and surveys, and email communications suitable for professional and public audiences- Producing evaluation reports for the above to help understand impact and development opportunities- Supporting ANZ's charitable giving, managing sponsorship requests and reviewing outcomes of donations- Managing marketing literature and promotional items to ensure that ANZ professionals, users and parents have access to the latest information- Planning and coordinating event and training activities, including delegate and speaker invitations and responses- Liaising with International Conference Management team based in Innsbruck, ANZ venues and suppliers- Providing staff and customers with event information and producing delegate packs when appropriate- Working with colleagues within ANZ and internationally to develop additional marketing activities and projects when required- Managing, scheduling and arranging travel itineraries for overseas meetings and events in various European locations

- In charge of developing and implementing marketing initiatives for the SEM/HSSL (Science, Engineering, Mathematics / Humanities, Social Science, Languages and Education) portfolio- In charge of increasing the exposure for all printed publications (within portfolio) and digital solutions (technologies for assisting academics and students) within the company- Develop and monitor marketing plans around printed publications (within portfolio) and digital solutions- Develop electronic direct mail (eDM) strategies for publications and digital solutions- Analyse and identify areas that require improvements within portfolio (sales related)- Constant revision and adjusting pricing strategies for each product to be in line with competitors- Development of social media strategy in line with the US head offices- Liaise with sales team including Education Consultants to make sure that all materials are developed to support their processes- Assist Education Consultants during the final stages of product adoption by institution or academic- Provide technology training of digital solutions to Education Consultants to enhance product demos to academics

- Brand Marketing Manager for two Higher Education (HE) brands under Study Group Australia (SGA) – Charles Sturt University Study Centres (Sydney and Melbourne) and the University of Sydney Foundation Program (USFP)- Assisting in development of positioning statements for each HE brand and product and communicate them to the sales teams, the direct marketing team and agent channel- Overseeing the development and maintenance of the HE brands’ copy and ensure content is customer-focused, sales driven and reflects the brand’s commercial strategy- Liaising with top-level managers, directors, and sales managers across Australia, Asia and New Zealand regarding marketing initiatives- Managing and undertaking market research relating to the identification of relevant targets and opportunities- Coordinating campuses and sales teams in the development of marketing campaigns- Coordinating the development, production and distribution of print marketing collateral for the HE brands including brochures, flyers, advertising and newsletters to support agent channel sales- Creating and providing materials and copy to support agent recruitment channels- Coordinating campaign development with internal materials and projects e.g. prospectus, flyers- Managing and expanding on HE success stories and initiatives across campuses to drive marketing communications content- Liaising with internal and external stakeholders to obtain relevant approval of work in progress- Liaising with university partners and stakeholders to make sure their branding guidelines are adhered to through the programs offered- Coordinating production of materials and photography shoots with Study Group Creative Services- Building and implementing processes for testimonial collection and newsletter development and distribution- Provide copy and content for all marketing material required including website, and all relevant social media platforms

- Setting up the Marketing department within the Centre from ground up - Managing COE’s marketing budget- In charge of developing and executing Marketing plans for all programs provided by COE (Non-award, Summer School, Distance Education, Conveyancing, and Open Universities Australia)- End-to-end management of Through-the-Line campaigns including direct marketing (electronic and mailouts)- Monitoring online campaigns through Google Analytics and constant review of SEM and SEO keywords- Proof reading and adjusting online advertising and all electronic direct marketing material and website- Increasing (brand) awareness of COE internally and externally through different media channels- Designing and updating all collateral for COE programs including fact sheets, forms, DL brochures, and bookmarks (Using Adobe Creative Suite – InDesign, Photoshop, Illustrator, Acrobat)- Designing and creating all promotional items for events such as Careers Advisors Day, Open Day, Info Day, etc- Liaising with the university’s Marketing & Public Relations department regarding advertisement placement, design and strategy in-line with their central advertising message- Liaising with program managers regarding their programs – collecting vital information for marketing plan development and program advancements- Managing regular communication and liaison with key internal stakeholders such as staff from COE, the facilities and Marketing & Public Relations- Working with the university’s Marketing & Public Relations department to develop new marketing strategies for new programs- Heading the COE website redesign project- Maintaining COE website content- Heading the project to redesign and update all COE program handbooks- Exposing COE to social media, and managing the activities- Analysing competitors and their advertising campaigns- Representing COE in marketing events/activities

- Working with Marketing Manager to grow the public awareness of Winning Appliances, and to move the company towards the standards of the 21st Century- Assisting the planning and execution of marketing plans and campaigns for the company’s various brands/suppliers through advertising in all available media channels and public relations- Assisting the development of catalogues (about 8-9 per year)- Proof read, checking catalogues and any marketing material- Liaising with catalogue design company towards perfecting each catalogue- Liaising with all 6 showrooms regarding POS material- Designing all print ads and managing all print deadlines with various papers- Designing all Point of Sale (price cards, entry forms, brochures, kitchen reps collateral, etc.)- Designing all promotional material (shirts, bags, caps, banners, coasters, etc.)- Implementing new ideas to grow the Marketing department (pushing for newer and better tools for Marketing to work with, to move on with the times)- Training all sales staff (1-on-1) basic Microsoft Outlook, and Microsoft Office in all showrooms- Researching on potential ways to market the company- Managing charity and sponsorships (gift vouchers, products, promotional items, etc.)- Assisting advertising claims from the suppliers in every quarter (invoicing & credit claims)- Liaising with suppliers regarding their promotions every month and updating list for all sales staff and updating website- Keeping track of suppliers’ advertising with Winning Appliances- Kick started Merchandising across all showrooms and setting the standard for another staff to take over and maintain- Assisting the organisation of the company conference in the Hunter Valley (Oct 08) and staff training (Mar 09) for about 150 staff- Dealing with all administrative duties within the department- Worked on Saturdays in the Taren Point showroom as a ‘Customer Liaison’, to make sure that customers were well looked after

- Working with Group Account Director (AD) to get clients' advertising campaigns running- Assisting the Group AD in managing clients and gathering information for production and creative departments- Be deadline conscious for print material submissions- Order dubs from Adstream for clients- Assist the Creative Director in the production of TVCs and radio spots- Liaising with clients regularly to develop agency-client relations - Oversee the clients’ advertisement process from beginning to end- Manage deadlines for clients and making sure that all material are out in time- Attend meetings with clients, take minutes, attend and present at WIP meetings- Invoicing, providing quotes and estimates, and organization through JobBag - Clients: Bayer Animal Health, Pharmacare, Greater Building Society, RetireInvest

- Working with clients to get their advertising into the media- Responsible for placement of advertisements in various publications throughout Australia- Liaise with media representatives for booking of media space - Handle research of regional publications for rates and deadlines- Planning, advising and executing client’s advertising campaign- Handle ad creation for the clients, to their standards, style and above their expectations- Proof read and edit clients’ material before setting and finalising the ads- Oversee the clients’ advertisement process from beginning to end- Manage client accounts and maintain monthly spend, their satisfaction and results- Clients I work on are: Pickles Auctions (main client), Hudson, Robert Half

- Assist in Account Management- Support with Conflict Resolution Management- Liaise with Account Managers across multiple publications to maintain existing client base and develop new business clientele- Develop and designing client campaigns, plus assist with publication layout.- Research, analyse, advise, and be creatively involved in artwork/ad creation, in line with clients' needs (Guidance on branding, artwork creative and maximizing each client's ROI)- Consistent Up Selling and Cross Selling of advertising space across all publications and mediums.- Liaise with clients to achieve best artwork results and coordinate with relevant deadlines- Follow up service and company relations with existing clients- Placement coordination of advertisements in relevant sections across all publications- Liaise with printers to ensure maximum standard is maintained- Direct sales and coordination of Classifieds sections across all publications- Assist the Production Manager to maintain an efficient production processExternal PR relations with distributors and to ensure the publications reach the listed distribution outlets on designated

- Tourism and hospitality focused magazine- Responsible for writing articles to "inform the informers"- Position requires a creative mind and a personal style of writing