André Lupu Email and Phone Number
Leader in Innovation, Product Development, and New Business | Innovation and Collaborative Process Facilitator | Specialist in Innovation Culture and Experience Design at
@
Consórcio Embracon
André Lupu's Location
São Paulo, São Paulo, Brazil, Brazil
André Lupu's Contact Details
André Lupu work email
- Valid
André Lupu personal email
n/a
About André Lupu
Innovation Leader with over 15 years of experience in product development and facilitating collaborative groups, driving the transformation of large companies.I have extensive experience in fostering the creation of innovative solutions and collaborating with teams to overcome complex challenges. I have worked directly at companies like Vivo, Oi, and Embracon, and have led consulting projects for brands such as Shell, Syngenta, MSD, ISA Cteep, and Google. Throughout my career, I’ve applied methodologies like Design Thinking, Design Sprint, and Lean Inception to deliver significant results, adding real value to the business.I believe that technology is a powerful tool, but the true driving force behind innovation is people. My goal is to create collaborative environments where teams can take ownership of understanding and solving problems, promoting agile and efficient processes. Additionally, I am constantly exploring and testing new business models and market opportunities, aligning these initiatives with the company’s growth strategy while seeking new revenue sources and differentiation.Some of the most relevant achievements:• Innovation at Embracon: In 12 months, I engaged 40% of employees in innovation initiatives with voluntary participation, leading to the creation of new products and processes that significantly improved innovation indicators. I fostered a culture of experimentation and co-creation, balancing incremental innovation with future-focused efforts based on the concept of organizational ambidexterity.• Development of innovative products and services: I was responsible for the development and launch of Vivo Play, a pioneering platform for live and on-demand digital TV. I also led the development of the first credit card aimed at the low-income market, in addition to adapting technological solutions at Oi to meet the needs of small and medium-sized businesses.• Design and facilitation of learning experiences: I facilitated learning experiences for companies like Shell, Oi, MSD, ISA Cteep, and Google, directly impacting more than 1,500 people. My focus was on empowering teams through co-creation and expanding their toolkit of methods and approaches, fostering a culture of innovation and experimentation in diverse organizational contexts.I believe that innovation goes beyond technology: it’s about empowering people to take ownership, adapting approaches and tools to each organization’s context to make innovation practical, scalable, and focused on sustainable results.
André Lupu's Current Company Details
Consórcio Embracon
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Leader in Innovation, Product Development, and New Business | Innovation and Collaborative Process Facilitator | Specialist in Innovation Culture and Experience Design
- Employees:
- 12
André Lupu Work Experience Details
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Innovation Culture LeadConsórcio Embracon Dec 2021 - PresentSão Paulo, BrasilAs Innovation Culture Lead, I was responsible for creating and leading a department dedicated to making innovation a habit at Embracon, through learning experiences and safe spaces that encourage employees to think and act innovatively. In 2024, I also assumed leadership of the open innovation initiative, promoting closer connections with the startup ecosystem. My responsibilities include:• Creating the Innovation Culture Department: Developing programs and initiatives that promote an innovative and collaborative mindset across the organization.• Promoting Open Innovation: In 2024, I took charge of the open innovation initiative, connecting Embracon with the startup ecosystem, bringing new business opportunities and disruptive innovations.• Supporting the Development of New Products and Businesses: Facilitating collaborative processes that resulted in new products and strategic opportunities.• Facilitating Collaborative Groups and Processes: Leading workshops and co-creation sessions using methodologies such as design thinking and sprints to foster innovation.Introducing New Concepts: We introduced the concepts of team psychological safety and the Thinking Environment at Embracon, fostering a more collaborative and safe working environment for innovation.Key Achievements:• Significant Employee Engagement: Approximately 40% of employees participate voluntarily in the department's initiatives annually.• Improved Innovation Indicators: For the first time, we achieved and maintained the highest level of innovation indicator in the GPTW survey for two consecutive years.• Increased Employee Perception: In just one year, employees' self-perception of being innovative increased from 7.8 to 9.1, and their perception of their direct leader improved from 8.2 to 9.2.• Decentralizing the Innovation Process: We launched simple, self-explanatory tools, decentralizing the innovation process and making it accessible at all levels of the organization.
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Ux Research & Product Design LeadConsórcio Embracon Dec 2020 - Nov 2021São Paulo, BrasilAs UX Research & Product Design Lead, I was responsible for leading user experience research and product design, ensuring that developed solutions aligned with user needs and expectations. My responsibilities included:• Conducting UX Research: Using qualitative and quantitative methods to understand user journeys and identify improvement opportunities.• Developing User-Centered Products: Collaborating with product and technology teams to implement design solutions based on research insights.• Prototyping and Usability Testing: Creating prototypes and conducting usability tests to validate ideas and adjust designs based on feedback.• Monitoring KPIs: Tracking performance metrics to evaluate the impact of design improvements on the user experience and business outcomes.
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Founder | Innovation Facilitator | Design ThinkerThink&Do Apr 2017 - PresentSão Paulo E Região, BrasilAs the Founder of think&do and an Innovation Facilitator and Design Thinker, I created and developed a company dedicated to empowering professionals and organizations to rethink their approaches to innovation. Over more than 7 years, I have directly impacted over 1,000 individuals by applying innovative methodologies, helping companies transform how they identify opportunities and develop new products and services. My main responsibilities include:• Creation and leadership of think&do: Founded a company specialized in creative solutions for complex problems, helping organizations adopt an innovative mindset through practical training and workshops.• Training teams and companies: I deliver practical training sessions, both in-person and remotely, on methodologies such as Design Thinking, empowering professionals and companies to solve problems and accelerate solution development. I received an average rating of 4.7/5.0 from over 1,000 participants.• Facilitation of co-creation workshops: I design and facilitate collaborative workshops using methodologies like Design Thinking, Google Sprint, and Lean Inception, with the goal of deeply understanding client needs and co-creating agile and effective solutions.• Collaboration with major companies: I have worked on projects for companies such as Syngenta, MSD, Isa Cteep, Estácio de Sá, Shell, B2W, and Vivo, helping to co-create and test hypotheses for new products and services, always focusing on efficiency and innovation.• Strategic consulting for startups: I also served as a Strategic Consultant for startups accelerated by Life Innovation Lab - Brazil, assisting in the development of scalable solutions and fostering connections with major healthcare companies. -
Postgraduate Professor | Innovation, Agility, Experimentation Culture, And User Experience (Ux)Escola Conquer May 2022 - Jul 2024As a Postgraduate Professor at Escola Conquer, I taught courses focused on Innovation, Agility, Experimentation Culture, and User Experience (UX), empowering professionals to apply these concepts in their organizations. My main responsibilities included:• Training in Innovation and Agility: Led theoretical and practical classes on agile methodologies and innovation, preparing students to manage changes effectively and adaptively.• Fostering an Experimentation Culture: Encouraged students to adopt an experimental mindset, based on rapid hypothesis validation and data-driven decision-making.• Teaching User Experience (UX): Instructed students on the fundamentals and best practices of UX, helping them design user-centered experiences that deliver real value to products and services in their organizations. -
Financial Services Advisory Manager | Digital Transformation StrategyEy Jul 2019 - Feb 2020São Paulo, BrasilAt EY, I led digital transformation projects for the financial services sector, with my primary responsibilities including:• Agile methodology implementation: Designed and implemented agile methodologies for clients such as Bradesco and Cartão Elo, optimizing product development and accelerating value delivery. Worked closely with Product Owners and Product Managers to ensure a smooth transition to the agile model.• Team enablement: Trained teams to adopt the new agile model, conducted agile ceremonies, and developed supporting artifacts that ensured a successful transformation and enhanced project efficiency. -
Solution Architect Associate ManagerAccenture Jun 2017 - Nov 2017São Paulo E Região, BrasilAt Accenture, I worked with clients in the financial and telecommunications sectors, such as Santander and Claro, focusing on understanding the current and desired states, identifying pain points, bottlenecks, and opportunities. My key responsibilities included:• Needs and Opportunity Analysis: Collaborated with clients to map their current challenges and goals, identifying areas for improvement and optimization.• Solution Design: Developed solutions by integrating internal and external tools from Accenture, aiming to enhance efficiency and meet strategic objectives.• Development and Implementation Plans: Defined development and implementation plans for the proposed solutions, ensuring a smooth transition to the new operational model. -
Tv Product ManagerVivo (Telefônica Brasil) Jan 2012 - Aug 2016São Paulo Area, BrazilAs the TV Product Manager, I was responsible for the development and management of all video access services beyond traditional TV, leading a team of 6 direct reports. My key responsibilities included:• Product development and interface management: Led the creation of video-on-demand products, ensuring alignment across internal teams and delivering value to both the customer and the business.• Strategic alignment, local and global: Defined the product roadmap, balancing local and global requirements for a global platform, and ensured the localization and certification of new versions before their commercial launch.• Market analysis and feedback collection: Collected and analyzed customer feedback, market trends, and competitor insights to design new requirements and functionalities, constantly improving the customer experience and business results.Key Achievements:• Development and launch of Vivo Play: Successfully launched a service that allowed customers to watch live and on-demand TV content anytime, both at home and on-the-go, with the unique feature of also offering live content.• 30% customer activation with no marketing investment: Achieved 30% customer activation on the new service using internal platform tools and TV promotions, without any additional investment in advertising.• Transformation of the Vivo TV App: Converted the program guide app into a second-screen platform, enabling customers to schedule recordings and reminders, and use it as a remote control with voice commands, seamlessly integrating TV and mobile services.• 90% cost reduction in video content processing: Redesigned the video content ingestion process, reducing annual costs by 90% by turning a variable cost into a fixed one, allowing for more content to be processed without additional expenses. -
Prepaid Product ManagerTelefônica Brasil Oct 2010 - Dec 2011São Paulo Area, BrazilAs the Prepaid Product Manager, I was responsible for developing and managing innovative solutions in the prepaid phone card market for fixed-line services, leading a team of 8 direct reports. My main responsibilities included:• Development of differentiated solutions: Focused on identifying and implementing solutions for the prepaid phone card market, which was under strong pressure from mobile telephony, ensuring product competitiveness and quality.• Performance and quality management: Constantly monitored performance indicators, ensuring the product's proper functioning and customer satisfaction.Key Achievements:• Development of an automated sales channel: Launched a 100% automated voice and internet sales channel for prepaid cards and top-ups, allowing customers to purchase from home with credit card payments, enhancing convenience and security.• Launch of the sponsored call service: Introduced an innovative service that allowed customers to make free calls from public phones after listening to a brief advertisement from commercial partners.
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Marketing ConsultantTelefônica Brasil Apr 2008 - Sep 2010São Paulo Area, Brazil
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Project ConsultantAnkyla Dec 2007 - Apr 2008São Paulo Area, BrazilAs a Project Consultant for Banco Carrefour, I was responsible for analyzing the existing debt collection platform and identifying future needs to support expected growth. My key responsibilities included:• Assessment of the current platform and future needs: Conducted a thorough analysis of the existing debt collection platform, identifying bottlenecks and defining future requirements to ensure greater flexibility and efficiency in the credit recovery processes.• Selection of new tools: Led the process of researching and selecting the best available tools on the market that met the identified needs.• Implementation and change management plan: Developed and managed the implementation and change management plan to ensure a smooth transition to the new platform, ensuring successful adoption and process optimization. -
Strategic Planning ConsultantCondere Aug 2006 - Nov 2007São Paulo Area, BrazilAs a Strategic Planning Consultant, I worked with clients such as Fundação Padre Anchieta (TV Cultura) and Banco Panamericano, leading the development of strategic plans and sustainable business models. My key responsibilities included:• Fundação Padre Anchieta (TV Cultura): Developed a three-year strategic plan focused on creating a sustainable business model. The action plan included improvements in management practices, result turnaround strategies, cost reduction, identification of business opportunities, and skills development.• Banco Panamericano: Conducted a comprehensive assessment of the current situation, market competition, and trends for business lines such as financial services, credit cards, consortiums, and insurance. I formulated an action plan and strategies to accelerate growth and profitability. Additionally, I identified operational impacts, risks, and alternatives for adopting a new business model centered on continuous customer relationships instead of occasional transactions. -
Project ConsultantLosango Financeira Nov 2004 - Aug 2006Rio De Janeiro Area, BrazilAs a Project Consultant at Losango Financeira, I was responsible for specifying, managing, and implementing projects across key areas including Credit Cards, Collections, Risk, and Credit. My main responsibilities included:• Project specification and management: Defined project requirements and managed their implementation in the areas of credit cards, collections, risk, and credit, ensuring effective communication with all involved departments.• Impact assessment and priority setting: Identified project impacts, set priorities, and managed the projects to ensure delivery on time, within budget, and in line with established requirements. -
General ManagerHillel Rio Jun 2003 - Aug 2004Rio De Janeiro Area, BrazilAs the General Manager of Hillel Rio, I was responsible for the structuring and launch of Hillel International's branch in Rio de Janeiro, a non-profit organization focused on the voluntary development of young people, with over 550 centers worldwide. My main responsibilities included:• Structuring and process design: Developed the organization from the ground up, designing all operational processes, planning activities, and defining strategies for fundraising and increasing the number of volunteers and attendees.• Strategic planning for growth: Created strategies for resource mobilization and engagement, driving growth in both volunteer participation and community impact.Key Achievement:Successfully structured the organization from scratch, introducing new concepts to Brazil. Hillel Rio continues to operate successfully today, becoming a reference in its sector. -
Founder And OwnerCoiote 3E (Events, Adventure Sports, And Ecotourism) Dec 2001 - Jun 2003Rio De Janeiro Area, Brazil
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Market SpecialistOi S.A Jan 2001 - Dec 2001Rio De Janeiro Area, BrazilAs a Market Specialist at Oi S.A., I was responsible for adapting products and solutions to meet the needs of the small and medium-sized business segment. My main responsibilities included:• Product adaptation: Modified products originally designed for large enterprises to cater specifically to the needs of small and medium-sized businesses, ensuring the solutions remained competitive and relevant for this market segment.• Strategic partnership analysis: Conducted studies to explore partnerships with third-party providers, allowing for the integration of complementary products to offer complete and tailored solutions for different market segments. -
Senior Business AnalystEds Do Brasil Jul 1999 - Jan 2001Rio De Janeiro Area, Brazil• Management of the customer portfolio of the financial segment, supporting their needs related to cards and financial businesses, referring to outsourcing services, card processing, changes in the technological platform and product launch.• Search for new opportunities between current and potential customers. -
Product Analyst (Mid-Level)Creditec Financeira - Banco Bbm Jul 1997 - Jul 1999Rio De Janeiro Area, BrazilAs a Product Analyst at Creditec Financeira - Banco BBM, I was responsible for defining product features and distribution channels, as well as overseeing management information and structuring the customer service department. My main responsibilities included:• Product development and distribution strategy: Defined the characteristics of financial products and established the distribution channels to effectively reach the target market.• Management and service structuring: Monitored management information and led the structuring and management of the customer service department to ensure operational efficiency.Main Achievement• Development of the first exclusive credit card for the low-income market.
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Project ManagerCartão Unibanco Feb 1996 - Jul 1997Rio De Janeiro Area, Brazil -
TraineeBanco Nacional Mar 1995 - Feb 1996Rio De Janeiro Area, Brazil
André Lupu Skills
Marketing
Negotiation
Forecasting
Telecommunications
Strategy
Business Development
Business Planning
Cross Functional Team Leadership
Competitive Analysis
Mobile Devices
Market Analysis
Business Strategy
Marketing Management
Strategic Planning
Market Planning
Product Management
Product Marketing
Planejamento Empresarial
Strategic Partnerships
Project Management
Management
Product Development
Pmo
Pmp
Business Analysis
Market Research
Team Management
Marketing Strategy
Portuguese
Marketing Communications
Segmentation
Team Leadership
Business Intelligence
New Business Development
Go To Market Strategy
Desenvolvimento Empresarial
Design Thinking
André Lupu Education Details
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Design Thinking, Innovation, Creativity -
Liderança E Futuro Do Trabalho -
Business Management
Frequently Asked Questions about André Lupu
What company does André Lupu work for?
André Lupu works for Consórcio Embracon
What is André Lupu's role at the current company?
André Lupu's current role is Leader in Innovation, Product Development, and New Business | Innovation and Collaborative Process Facilitator | Specialist in Innovation Culture and Experience Design.
What is André Lupu's email address?
André Lupu's email address is al****@****.com.br
What schools did André Lupu attend?
André Lupu attended Echos - Innovation Lab, Faculdade Brasília, Escola Superior De Propaganda E Marketing, Ufrj - Universidade Federal Do Rio De Janeiro.
What skills is André Lupu known for?
André Lupu has skills like Marketing, Negotiation, Forecasting, Telecommunications, Strategy, Business Development, Business Planning, Cross Functional Team Leadership, Competitive Analysis, Mobile Devices, Market Analysis, Business Strategy.
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