André Lupu Email & Phone Number

São Paulo, Brasil

• As Innovation Culture Lead, I was responsible for creating and leading a department dedicated to making innovation a habit at Embracon, through learning experiences and safe spaces that encourage employees to think and.
• Creating the Innovation Culture Department: Developing programs and initiatives that promote an innovative and collaborative mindset across the organization.
• Promoting Open Innovation: In 2024, I took charge of the open innovation initiative, connecting Embracon with the startup ecosystem, bringing new business opportunities and disruptive innovations.
• Supporting the Development of New Products and Businesses: Facilitating collaborative processes that resulted in new products and strategic opportunities.
• Facilitating Collaborative Groups and Processes: Leading workshops and co-creation sessions using methodologies such as design thinking and sprints to foster innovation.Introducing New Concepts: We introduced the.
• Significant Employee Engagement: Approximately 40% of employees participate voluntarily in the department's initiatives annually.

São Paulo, Brasil

• As UX Research & Product Design Lead, I was responsible for leading user experience research and product design, ensuring that developed solutions aligned with user needs and expectations. My responsibilities included:
• Conducting UX Research: Using qualitative and quantitative methods to understand user journeys and identify improvement opportunities.
• Developing User-Centered Products: Collaborating with product and technology teams to implement design solutions based on research insights.
• Prototyping and Usability Testing: Creating prototypes and conducting usability tests to validate ideas and adjust designs based on feedback.
• Monitoring KPIs: Tracking performance metrics to evaluate the impact of design improvements on the user experience and business outcomes.

São Paulo E Região, Brasil

• As the Founder of think&do and an Innovation Facilitator and Design Thinker, I created and developed a company dedicated to empowering professionals and organizations to rethink their approaches to innovation. Over.
• Creation and leadership of think&do: Founded a company specialized in creative solutions for complex problems, helping organizations adopt an innovative mindset through practical training and workshops.
• Training teams and companies: I deliver practical training sessions, both in-person and remotely, on methodologies such as Design Thinking, empowering professionals and companies to solve problems and accelerate.
• Facilitation of co-creation workshops: I design and facilitate collaborative workshops using methodologies like Design Thinking, Google Sprint, and Lean Inception, with the goal of deeply understanding client needs and.
• Collaboration with major companies: I have worked on projects for companies such as Syngenta, MSD, Isa Cteep, Estácio de Sá, Shell, B2W, and Vivo, helping to co-create and test hypotheses for new products and services.
• Strategic consulting for startups: I also served as a Strategic Consultant for startups accelerated by Life Innovation Lab - Brazil, assisting in the development of scalable solutions and fostering connections with.

• As a Postgraduate Professor at Escola Conquer, I taught courses focused on Innovation, Agility, Experimentation Culture, and User Experience (UX), empowering professionals to apply these concepts in their.
• Training in Innovation and Agility: Led theoretical and practical classes on agile methodologies and innovation, preparing students to manage changes effectively and adaptively.
• Fostering an Experimentation Culture: Encouraged students to adopt an experimental mindset, based on rapid hypothesis validation and data-driven decision-making.
• Teaching User Experience (UX): Instructed students on the fundamentals and best practices of UX, helping them design user-centered experiences that deliver real value to products and services in their organizations.

São Paulo, Brasil

• At EY, I led digital transformation projects for the financial services sector, with my primary responsibilities including:
• Agile methodology implementation: Designed and implemented agile methodologies for clients such as Bradesco and Cartão Elo, optimizing product development and accelerating value delivery. Worked closely with Product.
• Team enablement: Trained teams to adopt the new agile model, conducted agile ceremonies, and developed supporting artifacts that ensured a successful transformation and enhanced project efficiency.

São Paulo E Região, Brasil

• At Accenture, I worked with clients in the financial and telecommunications sectors, such as Santander and Claro, focusing on understanding the current and desired states, identifying pain points, bottlenecks, and.
• Needs and Opportunity Analysis: Collaborated with clients to map their current challenges and goals, identifying areas for improvement and optimization.
• Solution Design: Developed solutions by integrating internal and external tools from Accenture, aiming to enhance efficiency and meet strategic objectives.
• Development and Implementation Plans: Defined development and implementation plans for the proposed solutions, ensuring a smooth transition to the new operational model.

São Paulo Area, Brazil

• As the TV Product Manager, I was responsible for the development and management of all video access services beyond traditional TV, leading a team of 6 direct reports. My key responsibilities included:
• Product development and interface management: Led the creation of video-on-demand products, ensuring alignment across internal teams and delivering value to both the customer and the business.
• Strategic alignment, local and global: Defined the product roadmap, balancing local and global requirements for a global platform, and ensured the localization and certification of new versions before their commercial.
• Market analysis and feedback collection: Collected and analyzed customer feedback, market trends, and competitor insights to design new requirements and functionalities, constantly improving the customer experience and.
• Development and launch of Vivo Play: Successfully launched a service that allowed customers to watch live and on-demand TV content anytime, both at home and on-the-go, with the unique feature of also offering live.
• 30% customer activation with no marketing investment: Achieved 30% customer activation on the new service using internal platform tools and TV promotions, without any additional investment in advertising.

São Paulo Area, Brazil

• As the Prepaid Product Manager, I was responsible for developing and managing innovative solutions in the prepaid phone card market for fixed-line services, leading a team of 8 direct reports. My main responsibilities.
• Development of differentiated solutions: Focused on identifying and implementing solutions for the prepaid phone card market, which was under strong pressure from mobile telephony, ensuring product competitiveness and.
• Performance and quality management: Constantly monitored performance indicators, ensuring the product's proper functioning and customer satisfaction.Key Achievements:
• Development of an automated sales channel: Launched a 100% automated voice and internet sales channel for prepaid cards and top-ups, allowing customers to purchase from home with credit card payments, enhancing.
• Launch of the sponsored call service: Introduced an innovative service that allowed customers to make free calls from public phones after listening to a brief advertisement from commercial partners.

São Paulo Area, Brazil

São Paulo Area, Brazil

• As a Project Consultant for Banco Carrefour, I was responsible for analyzing the existing debt collection platform and identifying future needs to support expected growth. My key responsibilities included:
• Assessment of the current platform and future needs: Conducted a thorough analysis of the existing debt collection platform, identifying bottlenecks and defining future requirements to ensure greater flexibility and.
• Selection of new tools: Led the process of researching and selecting the best available tools on the market that met the identified needs.
• Implementation and change management plan: Developed and managed the implementation and change management plan to ensure a smooth transition to the new platform, ensuring successful adoption and process optimization.

São Paulo Area, Brazil

• As a Strategic Planning Consultant, I worked with clients such as Fundação Padre Anchieta (TV Cultura) and Banco Panamericano, leading the development of strategic plans and sustainable business models. My key.
• Fundação Padre Anchieta (TV Cultura): Developed a three-year strategic plan focused on creating a sustainable business model. The action plan included improvements in management practices, result turnaround strategies.
• Banco Panamericano: Conducted a comprehensive assessment of the current situation, market competition, and trends for business lines such as financial services, credit cards, consortiums, and insurance. I formulated an.

Rio De Janeiro Area, Brazil

• As a Project Consultant at Losango Financeira, I was responsible for specifying, managing, and implementing projects across key areas including Credit Cards, Collections, Risk, and Credit. My main responsibilities.
• Project specification and management: Defined project requirements and managed their implementation in the areas of credit cards, collections, risk, and credit, ensuring effective communication with all involved.
• Impact assessment and priority setting: Identified project impacts, set priorities, and managed the projects to ensure delivery on time, within budget, and in line with established requirements.

Rio De Janeiro Area, Brazil

• As the General Manager of Hillel Rio, I was responsible for the structuring and launch of Hillel International's branch in Rio de Janeiro, a non-profit organization focused on the voluntary development of young people.
• Structuring and process design: Developed the organization from the ground up, designing all operational processes, planning activities, and defining strategies for fundraising and increasing the number of volunteers.
• Strategic planning for growth: Created strategies for resource mobilization and engagement, driving growth in both volunteer participation and community impact.Key Achievement:Successfully structured the organization.

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

• As a Market Specialist at Oi S.A., I was responsible for adapting products and solutions to meet the needs of the small and medium-sized business segment. My main responsibilities included:
• Product adaptation: Modified products originally designed for large enterprises to cater specifically to the needs of small and medium-sized businesses, ensuring the solutions remained competitive and relevant for this.
• Strategic partnership analysis: Conducted studies to explore partnerships with third-party providers, allowing for the integration of complementary products to offer complete and tailored solutions for different market.

Rio De Janeiro Area, Brazil

• Management of the customer portfolio of the financial segment, supporting their needs related to cards and financial businesses, referring to outsourcing services, card processing, changes in the technological platform.
• Search for new opportunities between current and potential customers.

Rio De Janeiro Area, Brazil

• As a Product Analyst at Creditec Financeira - Banco BBM, I was responsible for defining product features and distribution channels, as well as overseeing management information and structuring the customer service.
• Product development and distribution strategy: Defined the characteristics of financial products and established the distribution channels to effectively reach the target market.
• Management and service structuring: Monitored management information and led the structuring and management of the customer service department to ensure operational efficiency.Main Achievement
• Development of the first exclusive credit card for the low-income market.

Rio De Janeiro Area, Brazil

Rio De Janeiro Area, Brazil

Design Thinking Specialisation, Design Thinking, Innovation, Creativity

Master Of Business Administration - Mba, Liderança E Futuro Do Trabalho

Post-Graduate Program, Marketing

Bachelor’S Degree, Business Management