Bytecraft is a growth and digital marketing consulting agency that I founded, focusing on strategic consultation to startup and companies to achieve sustainable growth𝗠𝘆 𝗿𝗼𝗹𝗲:• Provide a set of recommendations in terms of data, analysis, and segmentation needed as a foundation for rapid Growth initiatives• Provide improvement to the client's North Star Metrics through strategies in digital marketing areas (e.g performance marketing, CRM, etc)• Provide experiment designs in both Product & Marketing areas according to the growth opportunities identified in each of the funnels (Acquisition, Activation, Retention, Value)𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Created a new product experiment called Voucher Homepage Visibility that increased Conversion Rates to First Transaction by over 400% and Repeat Transactions by over 500%• Created new voucher-based Retention programs that resulted in MoM +32% increase in total GTV and an all-time high GTV since my client’s company was founded

Akseleran is a P2P Lending startup that provides productive loans to selected SMEs.𝗠𝘆 𝗿𝗼𝗹𝗲:• Manage the whole Growth cross-functional team, including Analyst, Marketing, Product and Design• Identify and optimize the Growth Model and Growth Levers of Akseleran• Identify and optimize Growth Loops opportunities to ramp up new user acquisition effectively• Rapid experimentation processes to find the variables that will significantly improve the conversion rates of Akseleran's funnel (Acquisition, Activation, Retention, Monetization, Referral)• Drive the analytical and tech upgrades that can improve the growth hacking initiatives at Akseleran• Helping the Digital Marketing team to optimize new user acquisitions, optimizations & experiments𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Created targeted cashback voucher experiments, which increased average cohort monthly retention rates by over 50%, adding more than IDR 45 billion in incremental GTV• Created new onboarding programs such as Onboarding Checklist, Welcome Email, Promo Balance reminders that led to the increase of Conversion Rate from Verified to 1st Investment by over 65%

FREE NOW (previously MyTaxi) is a ride-hailing startup owned by Daimler Benz that is based in Hamburg, Germany𝗠𝘆 𝗿𝗼𝗹𝗲:• Managing digital marketing activities for all of FREE NOW countries which include Germany, Ireland, UK, Spain, Italy, Poland, Portugal, Austria, Sweden and Romania• Building a full stack world-class digital marketing team to accelerate FREE NOW's growth• Integrating digital marketing with data analyst and creative team to perform rapid growth experiments𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:Managed to make smooth transitions of FREE NOW expansion to new markets such as France, Greece, Romania and the UK through digital marketing collaboration & coaching with the local team

GOJEK is a super-app startup in Indonesia that provides multiple services such as ride-hailing, food delivery, logistics, etc𝗠𝘆 𝗿𝗼𝗹𝗲:• Manage the Performance Marketing team to acquire new users and re-engage existing users via digital channels. Finding new opportunities via growth-hacking experiments to accelerate Go- Jek's growth.• Overseeing Performance Marketing initiatives across International market that consist of Vietnam (GO-VIET), Thailand (GET Thailand) and Singapore (GO-JEK Singapore)𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Successfully preparing and launching GOJEK Digital Marketing initiatives in 3 new markets in South-East Asia: Singapore, Thailand, Vietnam and expanded the team from 10 to 25+ members within 6 months time.• Successfully scaled up new user acquisitions by having +27% YoY growth despite spending -32% less by optimizing acquisition channel strategies & growth hacking• Consistently doing high-level channel optimization that resulted in CAC reduction by -70% from Q4 2017 - Q2-2019• Established organic initiatives for GO-JEK through ASO (organic app store traffic by +25% YoY) and SEO (app install growth from the web by +380% YoY)

Metaspace is a boutique digital marketing agency that specializes in creating digital marketing campaigns and assets to support it (e.g websites, banner ads, etc)𝗠𝘆 𝗿𝗼𝗹𝗲:- Working together with the clients to find innovative digital campaigns to meet the client's objective- Providing creative inputs on the website development for the clients- Managing the digital initiatives such as the Search Engine Marketing (Google Adwords), Social Media Marketing and Influencer Marketing- Building media plan recommendation that suits the client needs𝗞𝗲𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:1. Managed to deliver strong results for EMK Indonesia (Premium Skincare) with >150% ROI, cost / conversion of IDR 280K and average value / conversion of IDR 2.8 Mio by using the combination of SEM, SEO, Facebook Ads, Instagram Ads and Inbound Marketing.2. Managed to deliver 99% projected ROI for Twin House Cipete (Restaurant) during their re-launch period by using the combination of SEM (average CTR of 9.8%), Facebook & Instagram Ads (average CTR of 3.9%) and digital campaign using LaunchRock platform (>100 participants, conversion rate > 11%)3. Managed to deliver engaging social media content for multi-national brands such as Dettol & Durex campaign. The Durex content results in average total reach of 4,000,000 audiences with > 3% engagement rate (likes, comment, shares)4. Acting as internal consultant for startups such as Printerous.com and Telunjuk.com by leading its marketing team in a short-term basis. Advising each management team on the marketing strategy, and ways to achieve sustainable growth.

Responsible for website development, operation and marketing initiatives including SEM, SEO, content marketing and social media marketing. Additional responsibility as one of the blogger to write quality blog contents and disseminate the articles to the audiences.Managed to get offer from publishers (ex: Kompas Gramedia) to publish travel book.

Responsibilities- Create necessary events to increase awareness of Prêt-à-Loger- Assess event offers based on their impact on Prêt-à-Loger- Present Prêt-à-Loger solution to the stakeholders- Detail planning for events (logistics, budget, presentation material, rundown, etc).Managed to achieve the 1st rank for "Communication" category in the Solar Decathlon Competition

Responsibilities- Design the marketing plan to reach Valadoo's potential customers- Lead SEM initiatives such as Google AdWords, managed to have conversion rate of 15% (compared to industry average of 7%), average quality score of 7.7 (compared to industry average of 5.2), impression share of almost 50% (compared to industry average of 30%)- Lead SEO initiatives for better organic search result, managed to ranked 1st and 2nd of Google search result with high value keywords such as "paket wisata", "paket liburan", "paket liburan murah", "paket wisata murah", "paket liburan indonesia" and "paket wisata indonesia"- Managed public relation activities including offline media partner and events

Responsibilities:- Develop creative ideas for integrated digital campaign- Manage internal operation and business processes- Analyze opportunities and develop new products- Manage account and key stakeholdersAchievements:- Managed to lead the creation of interactive integrated digital campaigns for VP Digital's pareto clientsSeveral notable clients:Boston College University, Pittsburgh College University, Kopi ABC

My MT assignment was in Customer Development Department (CDD) in Lampung area and Marketing Department (Shower to Shower brand). Trade Marketing responsibilities:- Responsible in developing Medical Channel for J&J’s OTC brands, which includesapothecary, pharmacy, hospitals and Pedagang Besar Farmasi (PBF) nationally- Collaborating with Customer Development and Franchise team to find insights inorder to build the programs for medical channel accountsAchievements:- Managed to lead two distributor in different areas (consumers and medical) in Lampung Area- Managed to help Shower to Shower brand in 2010 to meet its growth objective through excellent planning and execution of consumer promo projects- Managed to lead the Territory Coverage Management (TCM) workshop for all J&J regions in order to increase the distribution area

My role on Management Trainee program for Group Technology & Operations departement. In this program i had 3 rotations across Operations departement, specifically in the Securities Services (Custody) Departement.I managed to execute the migration project of mutual fund system from the old system into a new one (MultiFonds) together with the project team

As an intern, my role is to handle a special project called "Shelf Out-Of-Stock (SOOS) Reduction", where the job description are :- Reduce the percentage of SOOS in 2 clients- Manage the Merchandiser (MD) teams- Held weekly meetings with client's management team\Managed to found the root cause of the SOOS by applying the Root Cause Analysis (RCA) that enabled product supply team to rectify it.