Driving customer-centric strategies and digital transformation as a seasoned CRM consultant in the DACH region. Specializing in enhancing client relationships and operational efficiency through innovative CRM solutions. Passionate about leveraging technology to optimize customer experiences and foster sustainable business growth. I work with a diverse and dynamic team of professionals, collaborating with clients and partners across different industries, sectors and countries to deliver value-added and customized services that meet our customers needs and goals.Master of Science in Business Intelligence and Analytics from Universidad del Valle de Guatemala (UVG), where I specialized in the latest tools and techniques for data analysis, visualization, and storytelling. I also hold a Bachelor of Science in Industrial Engineering and Management from Karlsruhe Institute of Technology. My education has given me a strong foundation in engineering, business, and management principles. I am passionate about technology, innovation, and lifelong learning, and I am motivated by the opportunity to make a positive impact and create value through my work.