Andre M. Email & Phone Number

San Jose, California, Us

- Devise editorial strategy for how content is organized into collections for discovery on product. Lead merchandising of and develop curation categories for general audience, music, home, food, trailers, creator/influencer and affinity content verticals.- Lead music programming and curation efforts for The Roku Channel. Launched music experience by organizing music in verticals/genres, building dynamic collections of live concerts and scripted music-centric titles, partnered with engineering teams to develop new playlisting features to boost engagement, developed strategy on how to build an audience by partnering with key industry players like Vevo, Warner Music, and iHeart to offer artist exclusives, and use data to inform editorial decisions to further grow usage. - Overhauled and lead curation efforts for inclusive audience-focused landing pages like Black, Women’s, Pride, and Asian/Pacific Islander Voices to better serve these communities; create collections to more accurately reflect cultural nuances and authentically speak to these audiences. These efforts have resulted in 40% viewership growth with these demographics.- Oversee and develop content merchandising strategy of flagship original titles like Weird, Die Hart, and The Great American Baking Show.- Manage team of cross functional stakeholders to ideate, plan, and execute experiences like ad- sponsored, specialized hubs that spotlight high-profile titles or boutique collections highlighting the best content from partners. - Analyze and use data to inform merchandising decisions, develop strategies to increase user impressions, and figure out what improvements we can make on service to reach target KPIs.- Manage partnerships with industry leaders to ensure seamless delivery of content, build dynamic music playlists or content collections to grow targeted audiences, and brainstorm stunts that align with internal and client strategies while amplifying strength of content library.

San Jose, California, Us

- Develop and lead curation of content experiences for music videos, trailers, and short-form video on The Roku Channel. Create the editorial strategy for how this content is organized into collections for discovery on product.-Create and enforce content policy for short form content on Roku, ensuring that content is living room safe, advertiser friendly, and that the proper disclosures, age-gating, and ratings are displayed on device. - Maintain relationships with key music industry players to ensure seamless delivery of content, build dynamic playlists to boosts engagement with targeted audiences, and brainstorm editorial experiences that align with clients' publicity and marketing goals. - Build short term and long term editorial strategy around content integration through A/B testing, analyzing data sets to optimize performance, and working cross-functionally on new product features with Engineering, Marketing, Operations, and client stakeholders.

Los Gatos, Ca, Us

• Responsible for identifying and categorizing kids, family, teen, and young adult content through researching how content evolves as members mature, cataloging content based on a variety of editorial themes, and applying metadata to create collections that promote discovery. Identify and pull scenes/dialogue for trailers, off service promotion, and create title specific analysis to strategize effective marketing to reach the largest possible audience.• Conceptualize and lead projects that innovate how Netflix utilizes user profiles and discern how to adapt new product features for better content discovery. Coordinate discussions to deeply dive into the metrics of how users consume content and brainstorm creative ways like manipulating product features to drive viewership, using behavioral learnings through A/B tests, and devising editorial stunts for more personalized, engaging experiences. My specific strategies have resulted in an 11% growth in viewing for key properties.• Lead working group on Inclusion and Diversity initiatives that better represent diverse content and viewers. I act as a thought leader and have successfully conceived projects that have created new metadata tags, used more inclusive language on product, and have added culturally & locally relevant collections, all while fostering a work environment which celebrates our differences.• Evaluate content appropriateness for intended demographics and consult on best practices surrounding how to present content with mature themes on product. Strategize on how to surface warnings and advisories to protect our most vulnerable members.• Research regional policies and use knowledge of diverse cultures to apply locally relevant maturity ratings for global titles launching in 245 regions. Offer high-touch review of sensitive content to advise edits which ensure local compliance and accurate ratings.

- Highly sought after freelance producer and editor with premium film school education. Have used knowledge of filming techniques and network budgeting to produce high quality content for artists, directors, dancers, actors, and on-camera personalities in New York and Los Angeles.- Demonstrated experience in creating budgets and shooting schedules, casting, and completing post-production to ensure projects are properly executed to clients’ distinct vision. - Produced, edited, and directed photography for several high profile music artists like Destiny Torres, Cris Streetz, and Matt Van Sol, and also on webseries like #DearGeorgette- Extensive background in assembling promos, work reels, sizzle reels, and marketing visuals.

New York, Ny, Us

- Reviewed and suggested edits for series, films, social media, promos, and consumer products for Nickelodeon, MTV, TeenNick, Nick Sports, and Comedy Central to adhere to broadcast guidelines of the intended audience while upholding FCC laws and restrictions.- Determined social media policy to uphold FTC compliance, while coaching influencers on best ad/paid media disclosure practices. Monitored and advised on user generated content to remove hate speech, inappropriate material, and ensured a safe environment for users under 18.- Administered federal CARU and COPPA guidelines to ensure on-air and digital marketing were compliant with online privacy regulations. Ensured child safety on branded digital experiences and created/enforced policies to enact age gates and obtain parental consent.- Managed a small but highly efficient team in day-to-day operations, assigned coverage, offered assistance on sensitive material, and advised on how to negotiate feedback with creatives. - Fostered an inclusive environment that allowed team to thrive as the company overcame organizational changes and shifting audiences. Developed an operational strategy to overcome limited resources as company priorities changed focus from a linear TV model to an over-the-top consumer model. - Used music expertise to create guidelines and conditions for Nick Radio and Viacom music videos while streamlining the music review process. Crafted new music video standards and guidelines for recently launched channel, Nick Music (formerly MTV Hits).

New York, Ny, Us

• Worked with producers of high profile brands like SpongeBob Squarepants, Power Rangers, Degrassi, and Dora the Explorer to determine at each stage of production how to shape series storylines to produce engaging content in a way that serves viewers and adheres to Viacom brand standards.• Cultivated client-based relationships to effectively manage and resolve artistic/compliance conflicts with network executives and content producers.• Collaborated with the Viacom Media Networks Programming, Marketing, Sales, and Legal departments to determine, define, and enforce policy.• Created and implemented monitoring system of competitive networks to discover how outside content is accepted and delivered to viewers in order to uphold Kids & Family’s values while staying relevant to a rapidly changing audience. • Provided on-set consultation and live delay to censor expletives and nudity for tentpole events.

Bristol, Ct, Us

-Examined content across domestic and international platforms to ensure network standards and guidelines; promptly deliver time sensitive screening reports to technical departments-Produced time condensed versions of all studio shows and live events for re-air; responsible for making editorial and programming related decisions to preserve major storylines -Assisted domestic network ESPN Deportes and international network ESPN Mexico with special projects such as conducting audience research and analyzing viewing habits of the Latino audience, the fastest growing demographic; monitored industry and target key sport properties to develop riveting programming

-Managed team of four producers in delivering a weekly live sports debate show; composed scripts, secured high profile guests, and developed new segments/promotions-Performed administrative responsibilities; drafted and distributed rundowns, obtained permits for shoots at remote locations

-Provided support to all production aspects on CBS daytime series The Bold and The Beautiful to assist fast-paced production of eight episodes on a weekly basis.-Supported production office in sorting mail and preparing scripts for distribution to producers, crew, and actors; assembled publicity materials, assisted casting sessions, and rolled calls-Devised and conducted market research initiative to discover viewing habits of the 18 to 24-year-old demographic to broaden appeal and enhance viewership-Created written summaries of episodes for press releases/television guides; assembled comprehensive catalogue documenting production’s weddings, remotes, and fashion shows

New York, Ny, Us

-Learned to evaluate pilot scripts to draft production schedule, location, and budget estimates -Provided administrative support to several top-level executives; managed calendars, coordinated meetings, booked travel arrangements, and rolled calls.-Sorted and distributed mail/dailies, collated scripts, and updated production binders