Leading Sales Operations, Analytics, and Reporting with a mission to empower leadership to accelerate responsible growth through data informed strategic decisions, clear visibility into leading and lagging indicators, actionable insights, and the right incentives.- Rhythm Of the Business: Established a new weekly sales pipeline review to enable the discussion around forecasting, gaps, and opportunities to accelerate. This new cadence is supported by weekly insights, pipeline drivers, and opportunity review, resulting in a more cohesive view of the pipeline with a clear understanding of the drivers. - Monthly Business Review: Consolidated multiple data sources into a single source of truth to support a monthly business review as well as other critical meetings such as Board of Directors and Quarterly Leadership Meeting. This solution allowed the team to shift from data pulling to focus on the drivers behind metrics and fostered conversations around specific challenges- Scaling Commission Process: Assessed and identified how to evolve the current process into something fully automated and scaled. This project is currently in progress. The impact will be a fully automated and bullet proof commission process to design, manage, and deliver plans as well as track and calculate monthly commission payouts.- Analytics and Data Infrastructure: Established the foundation of analytics and identified data gaps to support our long term insights function. Built dashboards to empower data-informed decisions and analyze trends. Established processes around data governance to ensure data integrity and data quality is maintained at the highest level of accuracy.

Built and managed a team that provides scalable reporting, Insights, and analytics solutions as well as workforce management and budget planning for WhatsApp Customer Operations.- Vision setting, strategy and delivery of end-to-end reporting and data infrastructure/architecture for WhatsApp Customer Operations, Trust & Safety, Payments, and Enterprise Operations resulting in a robust modularized, connectable, and expandable data architecture powering all reporting and insights for the business.- Led annual OPEX Budget Planning engaging with key cross-functional partners and leaders across WhatsApp, Finance, and internal business partners. Forecasted future demand, facilitated investment areas prioritization, and identified efficiency levers resulting in 20% cost saving for 2023 while demand was growing 60% y/y.- Established and executed a data-driven and data-informed monthly business reviews and weekly business reviews to generate awareness of gaps and performance challenges which led to improved operating routines, alignment on problem areas to focus on, and better communication.- Designed and built the executive reporting suite using Tableau and Unidash with automated reporting, dashboards with root cause and drill down capabilities on key metrics and dimensions empowering each business unit to quickly monitor and identify problems or areas to double down.- Developed strong cross-functional partnerships across WhatsApp Engineering, Data Scientists, Data Engineers, and Business leaders, resulting in more aligned priorities and goals for the business. - Grew the team from 2 to 17 members including managers, business and data analysts, and WFM specialists

Served as a member of Facebook’s core Sales Planning & Operations team with the primary objective of enabling leadership to make effective, analytically driven and strategic operating decisions.- Built strong business relationships across all levels of the Partnerships teams, from Partner Managers to the VP and drove a new revenue focus and rigor despite significant barriers across the teams and a challenging stakeholder environment resulting in high demand by the team to advise and design their strategies and tactics.- Assessed and developed a strategy and advised leadership which resulted in a major reorg for the team and shift in priorities. These changes resulted in a 2.5X in revenue growth in 2 years when the trends pointed to -5% y/y.- Built a data lake allowing Facebook to accurately measure and identify all 3rd party revenue contributions.- Key driver of the FMP revenue growth turnaround in 2017 through several initiatives: working across Product/Eng, PMM, FMP, GSO and SMB teams to implement a client/FMP ranking model and a pilot with SMB to pitch FMPs to the high-value segment, resulting in $500M incremental revenue.- Led a complex set of work-streams that combined an external survey run by BCG on the US torso market, along with a robust internal strategy design cycle that included: revenue and market analytics, extensive interviews across senior leadership, and setting a new vision for the team, resulting in a new strategy and operating model.

Oversaw and managed the Sales Operations team in Latin America.- Identified and implemented a new organizational structure for Brazil in partnership with the Director or Sales in the country fostering higher synergy between teams and verticals. - Designed and executed a 100-day plan for Brazil resulting in accelerated growth in Brazil and helped the market recover from poor growth rates, from 19% in Q1 to 30% in Q2. - Partnered with South Cone’s director to assess, design, and implement a new operating model for the region to accelerate revenue. This resulted in a new book of businesses, new target areas, and revenue growth going from 27% y/y to 82% y/y.- Managed quota setting, long-range planning, tracked actual revenue, provided forecasting analysis, forecasted headcount growth, tracked sales performance by resource, QoQ and YoY growth reports and ensured the business maintained track of plan.

Managed half of TOP Facebook Brasil CPG (Consumer Packaged Goods) accounts including Ambev (ABInBev), Procter & Gamble and Johnson & Johnson.- Delivered campaign optimization recommendations, bidding intelligence, targeting suggestions, training and all other online media-related subjects. - Trained all Media Solution teams on how to implement analytical solutions to their book of business to increase their efficiency on a daily basis.

- Development and maintenance of all inside business and market information for the 3 year strategy plan, projecting how Dell Brazil will achieve its goals.- Managing the relationship of Dell Brasil with research institutes - IDC and Gartner.- Provide analytical insights based on IDC quarterly tracker (PC, Servers and Storage), - Developed and Implemented a worldwide dashboard based on IDC data to provide Market Share, Growth, Price Band and Addressable Market analysis for quick responses on Market Behavior and strategy definition.- Report on Market Share, Share of Wallet, Buying Power, Grouth Gap compared to the Industry, Price Band and Revenue.- Enhance account universe data quality

- Creation and implementation of Email Performance Reports used to track email campaign results such as open rate, bounce rate, click rate and opt-out rate- Managing the Analytics (Business Intelligence) team at Oracle to provide insights, trends and guidance to the sales team. It was 4 requests delivered per week on average.- Definition of a new contact scoring program for email campaigns based on historical open email information per email campaign (Email Letter Grading)- Addition of email open rate variable in the list request form to proactively provide better contacts for email campaigns- Manage the Latin America Database Marketing team in Brazil and India and all core systems and databases of the company. It was 27 requests delivered per week on average.- Training of Latin America Oracle employees on how to use Database Marketing services- Implementation of Siebel CRM on Latin America- Data quality reports and marketing initiative effectiveness reports to help on planning as well as analytical reports to the sales team to help identify companies with tendency of purchase

Manager of Latin America List Management team providind list and analitical reports to internal customers. Also responsible for training on how to use List Management services.Creation of pipeline reports related to Marketing activities adn also cost per attendee on Latin America.

- Responsible for the data cleansing and matching project of legacy IBM Brazil databases including some data sources from Latin America.- Developed a tool using DB2 to estimate IT budget for each company in the database for use in any marketing segmentation and SAS reporting. Name of the project was Blue Knowledge.

- Provide assistance, training and data cleansing support to customers- Help on the development of the new version of Data Setting tool

- Implementation of Database Marketing system (Harte-Hanks PCI/S) for the Middle Market group (companies with a revenue of US$ 50 MM or less)- Automation of analytical reports for upper management using Business Objects, Excel, Access and VBA programming

- Manage Latin America Data Cleansing team including pre-sales, training and prototypes.- Data standardization, cleansing, matching, parsing and deduping