Andrena Feaster Email & Phone Number

Albany, Ny, Us

Albany, New York, Us

As the Sales Enablement Manager and Digital Media Expert, I provide executive-level leadership and strategic direction to build and manage sales professionals responsible for oversight of all sales processes. My responsibilities include employee development, on-boarding, training, and coaching initiatives for all new and existing account managers. I also serve as an advisor in buying and selling processes at all stages, from lead generation through adoption. Below are a few of my contributions at IEEE GlobalSpec, Inc.:⇨ Streamline operations by developing and delivering training materials including all content, processes, and tools to support the sales force. Lead on-demand courseware and instructor-led sales training.⇨ Maximize revenue when assisting in the development of the annual marketing plans, forecasts for each product and territory, costs of operating the sales force, and creating sales promotion program plans.⇨ Initiate improvements to course materials by tracking and analyzing the use of courseware and content.⇨ Lead territory expansion efforts by developing individual business plans that include projections, revenue goals, expense controls, and building brand awareness in new and emerging markets.⇨ Create a responsive and market-driven organization through motivation leadership, counseling and skills development, increasing new business close ratio by 25%, shortening sales cycles and increasing sales size.

Albany, New York, Us

As the Senior Client Manager, I managed the development and maintenance of client relationships to drive corporate goals while exceeding individual sales goals. Below are a few of my accomplishments with IEEE GlobalSpec, Inc.:⇨ Improved department performance by effectively managing high-profile accounts including 3M, Caterpillar, Dell, and RIDGID Tools across manufacturing, technology, construction, and electronic markets.⇨ Consistently recognized for outstanding performance and exceeding sales quotas every year; recognized in the top 10 New Business reps.⇨ Partnered with Product, Engineering, and Customer Care departments to provide excellent customer service, increase customer engagement, and improve retention rates.

Albany, New York, Us

As the Senior Sales and Training Manager, I oversaw all aspects of new hire onboarding and training to streamline policies and procedures, integrating employees with the company culture, and providing them the tool required to become a productive team member. I also maintained a book of business that exceeded $1M, exceeding goals every year.Below are a few of my contributions at IEEE GlobalSpec, Inc.:⇨ Reduced training time by 50% by redesigning and implementing new training plans and guides.⇨ Used clear communication to facilitate trainings to sales and internal teams related to products, competitive landscape, and selling skills.⇨ Collaborated with clients across multiple markets and industries to identify pain points and develop plans to resolve needs as industrial marketers.

Albany, New York, Us

As the New Client Acquisitions Manager, I supervised a team of 8 sales reps and provided guidance on selling techniques, coaching and development, account management, business analytics, and channel development. Created innovative programs that doubled accounts YOY. Below are a few of my contributions at IEEE Global Spec, Inc.:⇨ Developed a grass roots program to reach customers in a market previously untouched. Focused on starting a new team from scratch, selling entry-level programs, nurturing relationships, and renewing annual contracts. ⇨ Worked with customer support, finance, marketing, product, and sales teams to provide first class experience to entry-level customers.

Albany, New York, Us

As the Sales Manager for New Market Development, I controlled new market development initiatives to generate revenue and improve sales team performance. I also led full-cycle recruitment functions including hiring and training high performing sales teams. Successfully managed a book of business that exceeded $1M annually.Below are a few of my contributions at IEEE GlobalSpec, Inc.:⇨ Penetrated new markets by launching a sales development team, generating $3M+ in 3 years.⇨ Fostered partnerships with fortune 500 companies and strategic accounts to optimize and scale business.⇨ Earned numerous sales performance awards including new business achievement and sales manager of the year.